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Influence, New and Expanded: The Psychology of Persuasion Audio CD – CD, May 4, 2021
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"Influence should be required reading for all business majors."-- "Journal of Retailing"
"For marketers, this book is among the most important books written in the last ten years."-- "Journal of Marketing Research"
About the Author
Robert Cialdini is a leading pioneer in the field of social influence. He is Regents Professor of psychology at Arizona State University and the president of Influence at Work, a consulting company that trains business people to incorporate the lessons of his research into their work. He gives approximately sixty lectures a year to premier business associations and leading corporations.
- Publisher : HarperCollins B and Blackstone Publishing; Unabridged edition (May 4, 2021)
- Language : English
- Audio CD : 1 pages
- ISBN-10 : 1665076585
- ISBN-13 : 978-1665076586
- Item Weight : 13.1 ounces
- Dimensions : 6.1 x 1.9 x 5.6 inches
- Best Sellers Rank: #948,709 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Cialdini has grown his original system of six types of persuasion, adding Unity (at 73 pages, nearly a book within the book) to Reciprocation, Liking, Social Proof, Authority, Scarcity, and Commitment and Consistency. With these “power tools” that increase compliance, Cialdini masterfully blends lessons drawn from academic research with examples, many of them provided by readers of his earlier works, to disclose the inner mechanics of persuasion. Avid readers of Cialdini’s prolific and acclaimed writings, close students of human behavior, and those new to the topic of persuasion have much to gain from this revision that includes the latest findings from social psychology.
Even better, Cialdini’s friendly writing style establishes a sense of comradeship with readers. He confesses to being a sucker himself for the influence strategies he authoritatively dissects. Along the way, he shares collateral insights into wide swaths of human nature. His footnotes at the end are stuffed with added details that will please the most eager readers.
Cialdini is sensitive to the ethics of persuasion and shares practical ways for influence-merchants to wield their powers in socially responsible ways. It’s no accident that this book is recommended by two Nobel Prize laureates.
In the first edition, we learned that Dr. Cialdini took a two-year sabbatical from teaching and became a car salesman, waiter, insurance salesman, and several other identities to discover the tools and techniques the most successful ones use.
With this newest edition, we learned that he did not stop there. He secretly took on many more identities than we ever realized and what he learned are all revealed in this expanded volume.
But what makes this even richer is that he includes comprehensive examples from people like you and me who actually put these laws to work in their business and private life. Their stories are powerful and even more valuable because of the creative use of these fundamental truths that Dr. Cialdini laid out years ago.
Dr. Cialdini is very modest as to the reverberations his work has had on the entire business and political world. There's a reason that the UN Security Council calls him in, in closed-door meetings to assist with international emergencies and presidential candidates utilize his immense knowldege.
All his knowledge is contained in this new volume. It's 50% bigger with a wealth of new infomercial, including the 7th rule of influence.
You could spend a lifetime putting his knowledge to work in your business and personal life. But you need to start by buying this book today.
I've never written a review like this before, but if I had never been exposed to this work, I'd hope that you'd do the same for me.
After reading the first 300 Pages I can conclude that it's an interesting smooth read with tons of tips to increase your influence. It also teaches you how to avoid getting duped by sales professionals. The tricks in this book are as ethical as you are, you can't hate the author for presenting you with tools & tricks. Top 10 reads of mine for certain.