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Robert B. Cialdini

Influence - Science and Practice - The Comic Paperback – June 20, 2012

by Robert B. Cialdini (Author), Nadja Baer (Author), Nathan Lueth (Illustrator)

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Over two million readers have armed themselves with the knowledge in this book. Dark forces seek to turn society into unthinking automatons by the use of weapons of mass influence. In this graphic adaptation of his best-seller, Robert B. Cialdini becomes society’s best hope in combatting compliance professionals throughout the world. He leads a team of special forces through a battleground filled with psychological sneak attacks designed to elicit pre-programmed responses from unknowing victims.

Print length

80 pages
Language

English
Publication date

June 20, 2012
Dimensions

7 x 0.19 x 10 inches
ISBN-10

161066020X
ISBN-13

978-1610660204
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Product details

Publisher ‏ : ‎ Writers of the Round Table Press (June 20, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 80 pages
ISBN-10 ‏ : ‎ 161066020X
ISBN-13 ‏ : ‎ 978-1610660204
Item Weight ‏ : ‎ 5.6 ounces
Dimensions ‏ : ‎ 7 x 0.19 x 10 inches

Best Sellers Rank: #198,236 in Books (See Top 100 in Books)
- #164 in Management Science
- #349 in Medical Applied Psychology
- #617 in Popular Applied Psychology

Customer Reviews:
82 ratings

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Robert B. Cialdini

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Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.” Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies in over 40 languages and is a New York Times Bestseller.

His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, published by Simon & Schuster, quickly became a Wall Street Journal and a New York Times Bestseller.

Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.

Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Kimberly-Clark, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.

Customer reviews

5 star		50%
4 star		15%
3 star		14%
2 star		9%
1 star		11%

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Top reviews from the United States

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RCY

Good way to spread the main points of Cialdini's work

Reviewed in the United States on June 7, 2016

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For those who haven't yet read Robert Cialdini's Influence books, this comic is a quick and visual introduction to his theories about the 6 major methods of persuasion used in the world today.

Once readers learn about these 6 categories--what Cialdini's calls the "weapons of influence "--they'll start to see those methods in everyday life. Advertising, marketing, day to day interactions. And as the author points out, not every usage of these principles are bad. But without being aware of our natural tendency to take mental shortcuts (for the very legitimate reason of preserving our limited decision-making abilities), we can fall prey to those people with fewer scruples who use our psychological blind spots to our detriment.

If you're at all curious about how to better guard against unwelcome outside influences, you'll learn something from Robert Cialdini's work!

6 people found this helpful

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David Ahlstrom

A nice companion to Dr. Cialdini's other writings

Reviewed in the United States on May 29, 2013

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Influence - Science and Practice - The Comic, is a nice comic book style presentation of Dr. Cialdini's six main principles of influence and a very good summary of this vital topic. It is also a helpful companion to his standard works on social influence, which include the excellent 'Influence: Science and Practice' and 'Yes' just to name two of his many fine works. His books are absolute musts for understanding the important topic of ethical influence. Read his work and see why Robert Cialdini is the most-cited social scientist today with several best-sellers on influence and persuasion as well as an excellent social psychology textbook, all of which are chock full of fascinating research, stories and practical applications.

6 people found this helpful

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Roberto A. Caminos

Read the real book and skip this

Reviewed in the United States on February 21, 2014

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This could have and should have been a great graphic novel but it really isn't. The print quality is horrible as it looks like the ran the original drawings through a copy machine 4 times and then used that as the print master.Next the story doesn't really support the concepts of the original. It's like they came up with some generic cheesy action comic story and Cialdini jumps in to offer some wisdom from influence that doesn't seem to support the story. This defeats the purpose of the turning texts like these into graphic novels. Because of this disparity it is actually harder to read the text.

4 people found this helpful

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M. Austin

Excellent Idea, But With Poor Delivery

Reviewed in the United States on May 10, 2014

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The text and images are very low resolution, and the text borders on being illegible on a Kindle. The publisher needs to correct the electronic version to make it acceptable. Having commissioned the formatting of a book for every sort of electronic edition, I know from experience that's not expensive for a mass market book like this.

All those important things written, it's a book with decent content. But it's not worth US$7 for inadequate, barely readable content.

4 people found this helpful

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Rhi

Great book adaptation!!!

Reviewed in the United States on May 21, 2017

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This comic did a great job of going over the 6 principles of influence. It gave a good summary of the concepts and theories in a comic book type format. My only complaint is that the comic book illustrations are more of a battle story than illustrating the principles and concept. I will recommend this book, but I was disappointed that the pictures did not match the story as well as it could have.

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Dai Bando

Ehh, not really impressed...

Reviewed in the United States on February 13, 2019

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I read many graphic novels in addition to actual fiction and non-fiction works. This seemed to me to be nothing but a cartoonish Cliff Notes of one of the author's seminars. Not impressed nor recommend.

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V1 Brisbin

Illustrated non-fiction, a dynamic way to communicate with new leaders

Reviewed in the United States on January 28, 2014

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Hi marks are deserved in translating the concepts of influence and persuasion to new and wider audiences through the format of action comic books. It added a dimension to my experiences in reading, by illustrating psychological and social principles in dynamic scenes. Recommended.

One person found this helpful

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ADAM D GOODSON

Simple comic book and quirky

Reviewed in the United States on August 29, 2019

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Great and fast read and fun and to the point. I really enjoyed it. Highly recommend to people that are visual learners.

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Dr Peter

Give This Comic A Chance

Reviewed in the United Kingdom on May 13, 2021

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If you feel like me, "I don't get my academic knowledge from comics, - I'm smarter than that level!" - I think you may be surprised. I found this "comic" surprisingly engaging and informative.

Some of these ideas, I already had thought-out myself, at some vague and unformed level! - and you may find the same.

I think this "comic's" ideas are truthful, and its suggested "counter-measures" useful and sensible.

Jonathan Brown

An Excellent way to Convey Cialdini's research

Reviewed in the United Kingdom on May 5, 2013

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Dr Cialdini is the world's leading authority on the topic of influence. He is a professor at Arizona State. However, the first thing he admits is that he has been a patsy all his life. He got into influence research to figure out why he found himself saying yes when he didn't really want to. His research led to six principles of influence that can be used to sway our decisions. These are reciprocity (Give and take), consistency (one thing leads to another), liking (we respond best to people who like us), authority (Dr X is the world's leading...), social proof (Eat at Greasy Joe's - 10000 flies can't be wrong), and scarcity (Buy it now before it's too late).
Cialdini's aim was (and is) to help people to see what is happening so that they can decide if the choice really suits them. His book Influence is one of my favourite books of any field. This is because I came across it when I was in charge of sales training for P&G UK and it was the first book on selling and influence that was grounded on anything other than some salesperson's experience. I have found his research to be extremely helpful.

This comic is a terrific intro to the ideas he explores in his other work. It is by far the most accessible. In ascending order of intellectual challenge try this, then Yes! Yes! 50 Secrets from the Science of Persuasion and then his opus Influence: Science and Practice . If you have sales people (or execs) who hate reading, this is the one. And if you are a parent and want to help inoculate your children against undue influence (either peers or the media), this would be a great introduction. If you are also familiar with the six principles you will be able to spot them together. Admittedly this would make an unusual game of "I spy" but it is increasingly necessary.

2 people found this helpful

Mr Drew

At first I was disappointed but I actually really like this

Reviewed in the United Kingdom on November 8, 2012

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To be honest, I was searching for a Kindle version of the book Influence and this came up in the search. Without paying very much attention I bought it. It was only after I decided to start reading that I realized it is a graphic presentation of Cialdini's book by another author.

At first this was a disappointment but then I decided to read it while I travel and it is a fun an engaging presentation of Cialdini's material. For the 'graphic novel set' - if there is such a group of people - you'll appreciate this version of Influence.

I still ended up getting a hard copy of the original book because I want all of the information and not just a synopsis. However, I am enjoying the graphic version.

The only downside I can see to is that I can't open it on my laptop. It is not supported for the version of Kindle that downloads to a laptop. As I use Kindle on my phone it makes reading this quite a challenge due to the very tiny words. But I hear that's good for improving eyesight so with that in mind I'll read away...

One person found this helpful

Mr. J. A. Smith

Get you started maybe

Reviewed in the United Kingdom on June 5, 2013

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this is a very brief introduction to the topic, but the style is nice and the book is fun, it only briefly skims the surface of the subject, it's a bit like having a fun introductory lecture in the first week of term (for those who went to college) you get a list of references and if you really want to learn anything substantial you have to read those books, at least you will know whether or not you want to invest more time in the topic. It's not worth more than £6.50 I would say though, so don't pay £15 for it

William Hudson

Warning - glorius black + white

Reviewed in the United Kingdom on October 22, 2012

Verified Purchase

Although the cover photo shown is colour, the entire 'comic' is in glorious black and white. I found it hard to read and uninspiring (Dr Cialdini takes the role of a narrator in an 'influence adventure').

If you're interested in this topic, buy his more traditional book that actually contains many entertaining cartoons.

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