Innovation Mandate Paperback
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- Language : English
- ISBN-10 : 1404112650
- ISBN-13 : 978-1404112650
- Item Weight : 7.8 ounces
- Dimensions : 7.87 x 5.51 x 1.57 inches
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Webb not only shows you how innovation is possible, but he provides a step-by-step system for establishing an innovation pipeline in any organization. It's this practical aspect that really sets the book apart. Talking about the virtues of innovation is easy, but "The Innovation Mandate" digs much deeper and shows you how to transform any organization into an innovation leader, spurring higher profits and stronger market position.
This book opened my eyes to the powerful possibilities of innovation and showed me how it can become a vital part of any organization's everyday operations.
Simplicity: Given all the buzz and noise surrounding the innovation space and arena, it is daunting for companies to truly discern what’s fad and what’s real. In his book, The Innovation Mandate, Nicholas Webb brings a fresh look at innovation concepts and ideas, and demystifies them. They are brought to a level of simplicity that allow business leaders to follow straightforward principles that lead to the innovation path(s). The way innovation is defined in this book illustrates the brilliancy of what Nicholas Webb put together in this book: Innovation creates new value to the organization’s missions and its customers. It is refreshing to read such a simple and yet profound way of defining innovation.
Richness: The range of applicability of the principles and concepts within the Innovation Mandate is really wide. That makes this book widely applicable to not only a large variety of industries, but also businesses of all sizes. As a matter of fact, the business cases presented range from small shops to multiple million-dollars corporations. Another aspect of this book that can make it really impactful is the fact that it really calls for deep and lasting changes, as opposed to promoting quick fixes and superficial changes within the organization.
Practicality: Too many books and concepts related to innovation are highly theoretical, this makes them to be not always actionable. Innovation that’s not practical is simply not usable. What’s striking about the Innovation Mandate is how easily adapted the very well-defined steps to innovation are to current business practices.
What this book is not about is shallow business transformation. Businesses and enterprises seeking growth that’s real and lasting will benefit from the principles outlined in this book. Given the critical role that innovation plays in today’s business climate and environment, this book should be used by companies and businesses that seek to thrive, stay competitive, and excel.