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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Kindle Edition
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
From the Back Cover
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.--This text refers to the hardcover edition.
About the Author
Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.
- ASIN : B00BATNNZY
- Publisher : Harper Business; 1st edition (November 26, 2013)
- Publication date : November 26, 2013
- Language : English
- File size : 8013 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 310 pages
- Lending : Not Enabled
- Best Sellers Rank: #155,280 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Reviewed in the United States on February 24, 2021
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Top reviews from the United States
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Gary Vaynerchuck’s book Jab, Jab, Jab, Right hook (JJJRH) is ideal for those individually responsible for managing social media marketing. I found the best insights in this "How to" guide include (for all major platforms):
Questions to ask yourself about the effectiveness of your campaigns
Specific details of what to put into visuals, videos, etc
How to handle hashtags effectively
Case Studies of What Works for What
Using Reviews as Content
The Difference of Content and Context and how to use it for your benefit
Using these platforms for engagement and specific examples of how to do it
My Final Thoughts: I don't want to give away all of his secrets, but it really makes you second doubt anything you're about to post and if you've done anything right, you feel good about about what you're getting paid to do.
If you're an entrepreneur, I suggest reading his book, Crush It (2009) first to get you into his mindset.
If you're a business owner and won't be responsible for managing the day to day social media, then read another of his books, The Thank You Economy (2011).
Final Final Thought: I really should read it again.
Anyway...Gary is my favorite ever. I have followed this dude for years and finally caved and bought his book. Follow Gary on social media too; there's a lot to learn from him. In particular, have no expectations from anyone, ever. I expect you won't star my review. And if I ever do get a star, I'll be very pleasantly surprised and might treat myself to a piece of cake later then.
What I loved most about this book were the actual examples of posts on different social media platforms, with Gary explaining what's good or bad about what that company was doing in that post. I had several "Aha" moments looking at bad examples like..."crud, I have done that." :)
What I learned that I hadn't really embraced before, was how each platform has it's own style and what is good for one platform, may not work as well on another platform.
I also learned not to get stuck in my ways and to keep an eye on future social media platforms and the best person to follow, who seems to intuitively know which new social media will be important in upcoming years, is clearly Gary V.
Great book. I've gifted it to many of my entrepreneur friends!
It took long enough, but by now, most companies suspect that they need to be on social media, however, most do not really understand why, let alone how. And most companies, even the so called social media professionals get it wrong time and time again.
If you own a business and social media scares you or you think it is a waste of time, then you need to read this book. If you have had marginal success with your social media activities, you need to read this book. Even if you have had huge successes with social media and can do so on demand, you still need to read this book.
Gary will teach you in his streetwise style how to tell your brand's story on all the major social media platforms. providing a blueprint for using social media marketing strategies that are tested and proven. No theory here.
The absolute necessity today to building a relationship with your clients/customer is the core of Gary's method, so rather than speaking to your audience as in a monologue, you are actually having a dialog, thus the relationship building.
You will also come to the conclusion that if content is King, then outstanding content is Emperor and Gary spends time on creating outstanding content and how to adapt for each of the five platforms and Gary further explains exactly what is working and what isn't.
Lastly, the case studies included at the end of each chapter have to be worth at least 10 times the price of the book and I know a number of "gurus" that would be selling those for hundreds of dollars.
Top reviews from other countries
Gary, takes you through how brands and marketers need to act with such buyer dysfunction. He also takes you through case studies of the various social networks with examples of good and bad practice.
If social media is new you or you company, this is worth a read, but 5 years on, needs a revamp.