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About James McQuivey
James is a vice president and principal analyst at Forrester Research and the leading analyst tracking the development of digital disruption. He develops consumer models to help companies understand the power of digital consumers and strategy models to help companies in every industry prepare to serve those newly empowered consumers. His travels to meet with clients have sent him to Oslo, San Diego, Barcelona, Anchorage, and nearly everywhere else on the planet. No matter the locale he can be found imploring clients to think and act like digital disruptors.
James is in high demand as a speaker, keynoting and contributing to major events like CES as well as private client events. He comments regularly in The New York Times and the Wall Street Journal and has contributed bylined columns for sites like Harvard Business Review, The Economist, and Forbes. He also appears frequently on news outlets like CNBC and NPR. He was recently featured in the critically acclaimed documentary Page One about the changes in the newsroom at The New York Times due to digital newsgathering and distribution. He is also a significant contributor to Stay Tuned, a new documentary on the future of TV produced by Julia Boorstin at CNBC.
In the fourteen years since he first joined Forrester Research as an online retail analyst, James has opened Forrester's coverage of the automotive and travel industries as well as run the Consumer Technographics research arm of the company -- the largest and longest-running survey effort in the world focused on consumer use of and interaction with technology. His analysis of millions of survey responses is what led him to conclude that digital was preparing consumers for something completely different.
James came to Forrester from a happy life in academia. He was a graduate fellow at Syracuse University's acclaimed S.I. Newhouse School of Public Communications where he earned his Ph.D. He also taught at Boston University.
James lives in Needham, Massachusetts with his wife and the four youngest of their six disruptors.
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You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve.
James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he’s sharing his approach with you.
McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster—and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.
Regardless of your background and industry, you can learn how to be a digital disruptor too. First, adopt the right mindset: Take risks, invest as cheaply as possible, and build on existing platforms to find the fastest path to solving a customer’s problem.
Second, seek the “adjacent possible”—the space just next to yours where new technology creates opportunity. That’s how Benjamin Rubin and Paolo DePetrillo of Zeo created a $100 sleep monitor that does much of what you’d get from a $3,000 sleep lab visit.
Finally, disrupt yourself. Use these tools to make parts of your business obsolete before your competitors do. That’s what Tim FitzRandolph did at Disney, creating a game that shot to the top of the app store charts.
With the tools in this book you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.
Today's media would have us think not. From the tyranny of the typical father in an Oprah’s Book Club selection to the range of gently moronic fathers portrayed in TV shows like Modern Family, dads in modern culture seem to range from merely tolerable to the root of all evil.
Did Dad Do Right By You?
The truth is we really like our dads as individuals, even if we have devalued them as a class. In Why We Need Dad, James McQuivey, Ph.D., shares the results of his Finding Fathers study, a survey of 1,000 American adults about their fathers. It turns out that we respect our fathers and learned a lot from them, even if they don’t get red-carpet treatment by the media.
Can Tomorrow's Dad Be As Good?
Diving deeper into the data, McQuivey uncovers the sobering evidence behind what kinds of dads do the best job and shows that if current trends toward halfhearted fathering and fatherlessness continue, we will eventually get what we asked for – the selfsame incompetent fathers that the media have already scripted for us a dozen times over.
About the Author
James McQuivey, Ph.D., is a business and media analyst frequently
asked by The New York Times and the Wall Street Journal for comment. His day job has nothing to do with fatherhood but his personal life depends on it. With his wife of over two decades, they are the parents of six children. They live with the four youngest in the Boston metropolitan area.