Jeff Gothelf

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About Jeff Gothelf
Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond. Starting off as a software designer, Jeff now works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives. His latest book, Forever Employable, published in June 2020.
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Blog postYou can empower an entire team to build qualitative insight with the right question. Talk to your customers. You’ve heard this advice repeatedly (often from me). Some teams do this regularly. Others still don’t do this. The excuses vary from not having the people or the time to talk to customers to not having access to them. Talking to customers gives a better sense of their motivations, goals and the drivers for the way they behave when using our products and services. The challenge has alw20 hours ago Read more
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Blog postIdeas are like belly buttons. Everybody has at least one. When it comes to building new products, features or services we all believe we have good ideas. Multiply this by the number of people on your team, your stakeholders and clients and you end up with a seemingly bottomless list of things you could work on. There are many ways to get your idea to rise to the top. In my experience the most effective way is by telling a compelling story about the idea you believe the team should work on. If1 week ago Read more
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Blog postPhoto by Markus Spiske on Pexels.com “We never actually kill any features.”
“What about when you rewrite an existing system into a new tech stack?”
“We just port over all the old features.”
When you tell a stakeholder what you’re going to build, odds are they’ll get excited. When you tell them that you’re going to shut down a feature, they often get scared. “What if a customer is using that?” Fair question, particularly if you have 5 customers. But if you have hundred2 weeks ago Read more -
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Blog postKey results, the “KR” in OKR, are assumptions. They are your best guess at which and how much behavior change in your users indicates you’ve delivered value. Once agreed upon, a team starts working to drive that behavior change. This should initially manifest as experimentation and learning but, realistically, often starts with software development and broad deployment of features. For those teams who do start with learning activities, the work focuses typically on validating feature hypothe<3 weeks ago Read more
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Blog postPhoto by Alina Vilchenko on Pexels.com There’s a lot of doom and gloom at the moment in the headlines. Most prominently, many economists are pointing to a looming recession caused by a variety of factors including the pandemic, the war in Ukraine, inflation and the supply chain backlog. In the nearly 25 years I’ve been working professionally I’ve come across some version of this economic outlook multiple times. It started with 9/11 and then the first dot com crash followed by the financial c4 weeks ago Read more
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Blog postI doubt you’ll find any startup, high growth company or enterprise that is choosing to implement OKRs and doesn’t have a backlog of work already defined, prioritized and in some stage of development. This proves to be an interesting challenge when the decision is made to change the goal setting framework away from output to outcomes. What happens to the work we’re already doing? We worked hard to build consensus, alignment and commitment to specific tasks and features. Do we start from scratc1 month ago Read more
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Blog postProduct management as a profession has grown up and become a critical part of modern digital product development practice. There is a fluidity though around what a product manager is and what we should expect of them on the job. In reality, each organization molds their product managers to fit their domain, industry, market, corporate politics, regulations, technology and culture. The result is that a product manager from Citibank doesn’t look exactly like a product manager from Zalando who,1 month ago Read more
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Blog postPhoto by Suzy Hazelwood on Pexels.com What are we going to build? This is the question that kicks off product conversations in most organizations. Managing to outputs is easy. It’s binary. You either shipped the feature or you didn’t. It’s the default way most organizations think about their work. In contrast, managing to outcomes is more difficult because we’re not focused on delivering an exact set of features but rather driving meaningful, positive behavior change in the people that we se2 months ago Read more
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Blog postIf I had to identify the hardest change a leader has to make when adoption objectives and key results it would have to be the redefinition of what it means to lead a team. For decades we’ve educated and trained leaders to tell people what to do. We’ve modeled behavior for them throughout their careers that exemplified prescriptive delivery of work tasks, deadlines and expectations. And our teams complied reinforcing our belief that “the boss tells people what to do.”
Managing to outcomes2 months ago Read more -
Blog postMake your teams comfortable learning So far we’ve talked about trust for your teams and support for product discovery as two key behavior changes required in leaders hoping for a successful transition to objectives and key results. The next leadership behavior change required to make OKRs successful is building a culture of learning.
While I could write a book (and many have) about building a culture of learning (ok, I did write a book about it) I want to focus on two specific activi2 months ago Read more -
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Titles By Jeff Gothelf
Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today.
In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change--for the better.
- Facilitate the Lean UX process with your team with the Lean UX Canvas
- Ensure every project starts with clear customer-centric success criteria
- Understand the role of designer on a agile team
- Write and contribute design and experiment stories to the backlog
- Ensure that design work takes place in every sprint
- Build product discovery into your team's "velocity"
We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.
Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage themand to continuously innovate within them.
In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.
This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
Written by Jeff Gothelf, the co-author of the award-winning Lean UX and Sense & Respond, the tactics in this book draw on Jeff’s years of practice as a team leader and coach in companies ranging from small high-growth startups to large enterprises. Whether you’re a product manager, software engineer, designer, or team leader, you’ll find practical tools in this book immediately applicable to your team’s daily methods.
Escrito por Jeff Gothelf, autor del galardonado libro Lean UX, y el libro Sense & Reponse, las tácticas de este libro provienen de años de experiencia práctica en el liderazgo de equipo y en compañías de coaching y mentoring que van desde Pequeñas empresas de nueva creación. Si usted es un gerente de producto, ingeniero de software, diseñador o líder de equipo, encontrará en este libro herramientas prácticas que son inmediatamente aplicables a las actividades diarias de su equipo.
- Lean UX effektiv im Unternehmen implementieren
- Vorhandene Strukturen anpassen und interdisziplinäre Teams bilden
- Mit Lean UX schlanke und schnell lieferbare Produktversionen erstellen
Lean UX hat sich zum populärsten Ansatz für das Interaction Design entwickelt, es passt genau zu den Anforderungen agiler Teams von heute. Jeff Gothelf und Josh Seiden, Pioniere und führende Experten für Lean UX, erläutern in diesem Buch umfassend die zentralen Prinzipien, Taktiken und Techniken dieser Entwicklungsmethode und zeigen, wie Produktteams ganz einfach Design, Experimente, Iteration und kontinuierliches Lernen echter User in ihren agilen Prozess integrieren können.
Lean UX ist inspiriert von den Konzepten des Lean Developments sowie anderer agiler Entwicklungsmethoden und hat den Vorteil, dass Sie sich vor allem auf das Designen der eigentlichen User Experience statt auf die Deliverables konzentrieren können.
Dieses Buch zeigt Ihnen, wie Sie eng mit anderen Mitgliedern des Produktteams zusammenarbeiten und Feedback von Usern häufig und frühzeitig erfassen und berücksichtigen können. Außerdem erfahren Sie, wie sich der Designprozess in kurzen iterativen Zyklen vorantreiben lässt, um herauszufinden, was sowohl in geschäftlicher Hinsicht als auch aus Sicht der User am besten funktioniert. »Lean UX« weist Ihnen den Weg, wie Sie dieses Umdenken in Ihrem Unternehmen herbeiführen können – eine Wendung zum Besseren.
- Visualisieren Sie das Problem, das Sie zu lösen versuchen, und fokussieren Sie Ihr Team auf die »richtigen« Ergebnisse
- Vermitteln Sie dem gesamten Produktteam das Designer Toolkit
- Lassen Sie Ihr Team sehr viel früher als üblich an Ihren Erkenntnissen teilhaben
- Erstellen Sie MVPs (Minimum Viable Products), um in Erfahrung zu bringen, welche Ideen und Konzepte funktionieren
- Beziehen Sie die »Stimme des Kunden« in den gesamten Projektzyklus mit ein
- Kombinieren Sie Lean UX mit dem agilen Scrum-Framework und steigern Sie so die Produktivität Ihres Teams
- Setzen Sie sich mit den organisatorischen Veränderungen auseinander, die zur Anwendung und Integration der Lean-UX-Methode erforderlich sind
《精益设计:设计团队如何改善用户体验》适合UX设计师、产品开发和项目管理人员阅读。