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Blog postIllustration 132077053 © Smokingcoolcat – Dreamstime.com Let’s face it, agile has been remarkably successful in transforming how organizations think about the ways they make and deliver products and services. What started off as a way for software engineers to deliver higher quality software more predictably has now become the default operating system for most organizations. The agile “transformations” these organizations have undertaken typically start off with the software engineering4 days ago Read more
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Blog postI work with teams around the world every day helping them implement objectives and key results. I’ve written about OKR here a lot over the last few years and now, as the goal-setting framework is catching on broadly, the anti-patterns have become increasingly obvious. One such anti-pattern I’ve noticed recently is teams reverse engineering their OKR, specifically their key results, to match their existing backlog. Instead of changing what they’re going to work on to meet the new goals, teams1 week ago Read more
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Blog postTeams that are truly agile, those that achieve master chef level of agility, have a few foundational practices in common. They work in small, cross-functional squads. They maintain a basic but steady cadence of rituals such as daily stand-ups and retrospectives (super important!) and, perhaps most importantly, they work in short cycles. The largest of these short cycles, for teams practicing some form of scrum, is the sprint. However, short cycles manifest in every behavior of an agile team s2 weeks ago Read more
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Blog postA team building a prototype together. I work with a lot of large organizations. Many of them are legacy institutions – think banks, insurance companies, telcos, etc. While the process of digital transformation is difficult for these companies they also struggle with attracting, hiring and retaining quality talent. This is particularly important as they seek to modernize their in-house capabilities and ways of working. Competition is stiff. Tech behemoths seem to suck up all the good talent.3 weeks ago Read more
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Blog post“What they didn’t consider: Electric vehicles are more about software than hardware. And producing exquisitely engineered gas-powered cars doesn’t translate into coding savvy.”
source WSJ This damning statement from the Wall Street Journal’s profile of VW’s struggling electric car program is the raw truth and painful realization of nearly every legacy corporation trying to “transform” into a digital organization. It’s been four years since Sense & Respond, the second book Josh Sei1 month ago Read more -
Blog post“I’m a real believer in that creativity comes from limits, not freedom.” — Jon Stewart, American hero.
Think inside this box! There’s a general feeling with many of the teams I work with that their hands are tied. They’re tied by budgets, workplace technology, micromanaging bosses, unwilling partners and a bubbling cauldron of other constraints. And it’s these constraints that keep teams from innovating, implementing agile ways of working and building and retaining top-quality teams.1 month ago Read more -
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Blog postIt’s been 5 years since I became self-employed. I remember at the time, it was right around the holidays in late 2015, I was terrified. The company I’d help found had just been sold and I wasn’t going to transition over to the new owners. I planned to strike out on my own and give the entrepreneurial life a real go. I had a financial runway of about 6 months should everything go to hell immediately but I’d been fortunate enough to build my practice and learn how to run it inside the safety o<2 months ago Read more
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Blog post“I just pasted a Dropbox link into the Zoom chat so you can access the raw files I just showed you.”
“Oh, we can’t access Dropbox on our work machines. Is there another way you can share it?”
“Here, let me share a Google Doc with you so we can work on this together.”
“We can’t access Google Docs behind the corporate VPN. Can I just send you a Word doc?”
I’m not even going to ask if that sounds familiar to you. I know it does. I know it does because every week I2 months ago Read more -
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Blog postMy friend Jeff Patton recently introduced me to a TED talk that I found to be one of the best descriptions of the power of collaborative visualization. The best part? It’s only 9 minutes long — half the length of standard TED talk, twice the potency in this case. The talk by Tom Wujec is called, “Got a wicked problem? First tell me how you make toast” and in it Tom goes through an exercise he frequently uses with his clients where he asks them to visualize how they make toast.2 months ago Read more
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Blog postWhat struck me the most from the time I spent interviewing Michael Bungay Stanier, author of the best-selling book The Coaching Habit, was how he has repeatedly reinvented himself throughout his career. Whether it was deliberate choices he made to push himself into new and unfamiliar directions or random black swan events like 9/11 that changed the trajectory of his career, Michael took each direction with enthusiasm. It wasn’t always perfect. It didn’t always work out like he’d hoped but he3 months ago Read more
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Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.
Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.
- Frame a vision of the problem you’re solving and focus your team on the right outcomes
- Bring the designers’ toolkit to the rest of your product team
- Share your insights with your team much earlier in the process
- Create Minimum Viable Products to determine which ideas are valid
- Incorporate the voice of the customer throughout the project cycle
- Make your team more productive: combine Lean UX with Agile’s Scrum framework
- Understand the organizational shifts necessary to integrate Lean UX
We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.
Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage themand to continuously innovate within them.
In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.
This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
Written by Jeff Gothelf, the co-author of the award-winning Lean UX and Sense & Respond, the tactics in this book draw on Jeff’s years of practice as a team leader and coach in companies ranging from small high-growth startups to large enterprises. Whether you’re a product manager, software engineer, designer, or team leader, you’ll find practical tools in this book immediately applicable to your team’s daily methods.
Escrito por Jeff Gothelf, autor del galardonado libro Lean UX, y el libro Sense & Reponse, las tácticas de este libro provienen de años de experiencia práctica en el liderazgo de equipo y en compañías de coaching y mentoring que van desde Pequeñas empresas de nueva creación. Si usted es un gerente de producto, ingeniero de software, diseñador o líder de equipo, encontrará en este libro herramientas prácticas que son inmediatamente aplicables a las actividades diarias de su equipo.
《精益设计:设计团队如何改善用户体验》适合UX设计师、产品开发和项目管理人员阅读。
- Lean UX effektiv im Unternehmen implementieren
- Vorhandene Strukturen anpassen und interdisziplinäre Teams bilden
- Mit Lean UX schlanke und schnell lieferbare Produktversionen erstellen
Lean UX hat sich zum populärsten Ansatz für das Interaction Design entwickelt, es passt genau zu den Anforderungen agiler Teams von heute. Jeff Gothelf und Josh Seiden, Pioniere und führende Experten für Lean UX, erläutern in diesem Buch umfassend die zentralen Prinzipien, Taktiken und Techniken dieser Entwicklungsmethode und zeigen, wie Produktteams ganz einfach Design, Experimente, Iteration und kontinuierliches Lernen echter User in ihren agilen Prozess integrieren können.
Lean UX ist inspiriert von den Konzepten des Lean Developments sowie anderer agiler Entwicklungsmethoden und hat den Vorteil, dass Sie sich vor allem auf das Designen der eigentlichen User Experience statt auf die Deliverables konzentrieren können.
Dieses Buch zeigt Ihnen, wie Sie eng mit anderen Mitgliedern des Produktteams zusammenarbeiten und Feedback von Usern häufig und frühzeitig erfassen und berücksichtigen können. Außerdem erfahren Sie, wie sich der Designprozess in kurzen iterativen Zyklen vorantreiben lässt, um herauszufinden, was sowohl in geschäftlicher Hinsicht als auch aus Sicht der User am besten funktioniert. »Lean UX« weist Ihnen den Weg, wie Sie dieses Umdenken in Ihrem Unternehmen herbeiführen können – eine Wendung zum Besseren.
- Visualisieren Sie das Problem, das Sie zu lösen versuchen, und fokussieren Sie Ihr Team auf die »richtigen« Ergebnisse
- Vermitteln Sie dem gesamten Produktteam das Designer Toolkit
- Lassen Sie Ihr Team sehr viel früher als üblich an Ihren Erkenntnissen teilhaben
- Erstellen Sie MVPs (Minimum Viable Products), um in Erfahrung zu bringen, welche Ideen und Konzepte funktionieren
- Beziehen Sie die »Stimme des Kunden« in den gesamten Projektzyklus mit ein
- Kombinieren Sie Lean UX mit dem agilen Scrum-Framework und steigern Sie so die Produktivität Ihres Teams
- Setzen Sie sich mit den organisatorischen Veränderungen auseinander, die zur Anwendung und Integration der Lean-UX-Methode erforderlich sind