Joyce Rojas

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About Joyce Rojas

Joyce Rojas has positively impacted thousands of people’s lives by shifting their relationship with money. With over 19 years in the banking & investment industry, experience as a top financial advisor at a Fortune 500 company, and a Masters in Business Administration, Joyce is easily a top expert in money matters. But her secret is not in all those accolades, it’s in knowing that wealth begins with mindset.

As a Latina in a male dominated industry, a single mom, and daughter of immigrant parents, Joyce had the cards stacked against her. She painfully watched her father exhaust himself working 2 jobs in order to provide for his family. She couldn’t understand why making money was so hard for him, yet easy for others. As a struggling single mom, she wanted a different life for her son but found herself living the same scarcity pattern she lived as a child. This frustration led her to delve deep into the factors that truly determine financial success. She discovered that subconscious belief systems and thought patterns around money were what held people back the most. Armed with this knowledge, she now helps others rewire their thoughts around money so they can create the abundance they deserve.

Joyce Rojas is a transformational speaker and financial advisor. Her impactful work focuses on helping people take control of their financial lives, gain financial clarity, and create the mindset needed to succeed in life.