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Mark W. Schaefer

KNOWN: The handbook for building and unleashing your personal brand in the digital age Paperback – January 28, 2017

by Mark W. Schaefer (Author)

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In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book of its kind, the bestselling book on personal branding that provides a path to personal business success in the digital age.

Print length

255 pages
Language

English
Publication date

January 28, 2017
Dimensions

5.5 x 0.64 x 8.5 inches
ISBN-10

0692816062
ISBN-13

978-0692816066
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Product details

Publisher ‏ : ‎ Mark W. Schaefer (January 28, 2017)
Language ‏ : ‎ English
Paperback ‏ : ‎ 255 pages
ISBN-10 ‏ : ‎ 0692816062
ISBN-13 ‏ : ‎ 978-0692816066
Item Weight ‏ : ‎ 1.02 pounds
Dimensions ‏ : ‎ 5.5 x 0.64 x 8.5 inches

Best Sellers Rank: #445,099 in Books (See Top 100 in Books)
- #2,464 in Job Hunting & Career Guides
- #3,560 in Entrepreneurship (Books)
- #6,765 in Success Self-Help

Customer Reviews:
233 ratings

About the author

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Mark W. Schaefer

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Mark W. Schaefer is the author of the world's best-selling book on Twitter (The Tao of Twitter), the first book on influencer marketing (Return On Influence), an essential book on blogging (Born to Blog), a beloved introduction to social media marketing (Social Media Explained), a path-finding book on content marketing (The Content Code), a book of essays (LESSONS), the world's most popular book on personal branding (KNOWN), and "Marketing Rebellion" an Amazon best-seller that is a spell-binding look at the unexpected future of marketing.

His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough.

Mark is a globally-recognized educator, keynote speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast is in the top 1% of all business shows on iTunes.

Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Customer reviews

5 star		77%
4 star		9%
3 star		8%
2 star		2%
1 star		3%

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Sean Carey

A clear path to building professional influence...

Reviewed in the United States on February 16, 2017

Verified Purchase

As someone who works in social media - I've learned to turn a skeptical eye towards literature and influencers that purport to offer a panacea for fundamental problems, After reading your 1,000th blog on how to "make content go viral" or watching a plethora of videos on "how to turbocharge your reach and influence", you correctly learn to become wary of magic-wand style advice. That's why Known is a book that stands out from the crowd.

It manages to strike a fantastic balance of providing inspiration and an underlying bedrock of optimism, without sugar coating the effort, planning, and patience required to execute on the strategies he outlines in the book. This combination of insight, honesty, and pragmatic advice is what makes this book such a great read.

Known offers a fully fleshed out approach - full of practical exercises to help provide focus and direction, case studies to illustrate how people have executed on their personal strategies, and removes the ego from the equation. Becoming known isn't about becoming famous, it's about becoming known. That was an important distinction for an introverted professional like myself that tends to disdain attention seekers.

Mark writes with a personal vulnerability that allows him to be someone who teaches from his own struggles rather than from some floating island of expertise. I think the best praise I can offer this book is that it has spurred me to take real action on my own plan more than any other content I've taken in over the past year. Worth your time and money.

56 people found this helpful

Helpful

Marti Konstant

A deep dive in building a personal brand while growing your business

Reviewed in the United States on May 13, 2018

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I enjoyed KNOWN so much I purchased the Audible AND paperback version. As the title indicates, this is a handbook to be referenced often throughout the process of building your personal brand. The book appears to be geared toward building and nourishing personal brands for new entrepreneurs and soloproneurs. People more advanced in their business may have already accomplished many of Mark's steps and are featured in his inspirational case studies. If a somewhat seasoned entrepreneur is stuck, however, they may discover that they missed one of the valuable steps.

The best part of Mark's advice is he provides numerous examples of how to follow his steps in creating content, in better time management, in finding your audience, or when to abandon an idea. He includes testing on all fronts, giving you the tools to learn from each step.

Mark Schaefer opens the book with a story of how he felt the first day he launched his consulting business and realized his past work as a global marketing executive did not count toward becoming known in his new world. With that story, I felt Mark understood how many of us feel when we launch a new business after a different phase of our careers.

14 people found this helpful

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allarminda

SO GOOD.

Reviewed in the United States on February 25, 2017

Verified Purchase

Anyone in any industry, from self-employed to deeply embedded in a corporate structure, will benefit from Mark's comprehensive delivery of what it looks like and what it takes to be seen in the world through the use of digital platforms. If you think you have valuable content that will benefit a broader audience -- whatever that looks like to you -- then Mark's message is for you: "The value of your content is zero unless somebody views it." And he shows you through the true stories of countless (well you can count them if you like because they're all in the book) individuals who applied the same techniques (persistence with a heavy dose of stick-to-itivity) to achieve their definition of success and visibility in their respective fields. Mark reminds us multiple times the "trick" used by every single person he interviewed is remarkably the same: "Passion . . . that's common. Endurance is rare." What I loved most about this book is what isn't included. Mark doesn't presume to lay out a checklist of "how to" get known and famous in five easy steps. Rather, he provides exercises and examples of how to identify what it is you might want to share, stories of a wide variety of individuals who forged their way into their own fields of study and expertise and provides his own experience, as well as others' with whom he's worked toward the same outcome. If you think you have that rare quality of endurance because your content is calling for an audience, don't lose anymore time and read "Known" immediately.

17 people found this helpful

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David H. Rosen

If You Do Executive Positioning Work, This Gives You the Formula

Reviewed in the United States on May 6, 2018

Verified Purchase

I got hooked on Mark's writing with his 2012 book, "Return on Influence," where he explored the quantification of personal reputation. (Six years later, it is STILL far ahead of its time.) In KNOWN, he gives you the action plan for the other side of the equation: building a personal brand in the first place. As many of the other 90 reviews here attest, it's fantastic if you're building your own persona. But there's another crowd that should read it too - professionals who are building other people's executive brands. If you're doing "Executive Positioning" work, either at an agency or in-house, KNOWN lays out the formula for success. And by "success", I don't just mean the kind that makes the company achieve its goals. I mean the kind that helps an executive find the intersection of their personal and professional passions so that everybody wins. If you can do that, you get the authentic, self-fueling, highest impact kind of executive brand results. Mark's writing style is also jargon-free, equipping you with the language you need to have serious conversations with business leaders who don't have a content marketing background.

6 people found this helpful

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Top reviews from other countries

Lois - in Knutsford, actually, these days...

So Thought-Provoking; So Useful!

Reviewed in the United Kingdom on May 6, 2020

Verified Purchase

Very digestible, written in a lovely conversational style, the warm common sense and humanity of the man behind the words shines through.

For me, this book is a game-changer: I'm a mid-divorce, empty-nester, white middle-class British woman with not a clue who she's meant to be - of herself, or in the world of work.

This book doesn't have all the answers, but it sure asks the right questions, and I've found it truly inspirational as I journey on through not knowing to somewhere, somewhen, when I can say that I know where my space is , who my people are, and what I can do for them.

Thanks, @Mark Schaefer.

3 people found this helpful

@Timothy_Hughes

At Last a Personal Branding Book that gets you to think about your Personal Brand.

Reviewed in the United Kingdom on August 24, 2017

Verified Purchase

When I was pitching for my book to publishers in the summer of 2015 I was told "we are not interested if it's yet another book on personal branding". Lucky for me, my book wasn't. When I heard that Mark Schaefer had written a book on personal branding I thought of this and thought oh dear. I took Mark's book on holiday with me and opened it, the same you would open a revision book. You know you have to do it, but try to think of ways to avoid it. Now there are two types of book on personal branding, a why. This tells you you need one and but does not tell you how. And a book that tells you why, then dives into the technology of social networks and shows you how to set one up technically. Mark's book is a revelation and is completely different. You have to remember that Mark is a "thinker", he strips away everything and through very simple steps, does what he is good at. Gets you thinking. Yes there is a why, but he drops in case studies and there is no, how to set yourself up on LinkedIn. If you want a personal brand, want to start a new career, board in your role and what something else. Find some time and work your way through this. It will probably change your life, and I mean that for the better.

4 people found this helpful

Amazon Customer

Heaven-sent

Reviewed in the United Kingdom on January 23, 2020

Verified Purchase

I’ve been an entrepreneur for 8 years, and now I am working on my own website with my name in it so I can reach a bigger part of the world. It’s been scary and I had a lot of questions and worries about whether I could do it, and how I can do it. This book has answered all my questions and addressed my worries. I literally was in tears a couple of times while reading the book because of how much it has brought clarity and belief in my vision. I also read the book so fast that I finished it in a day, while making lots of notes and while looking after my daughter. I bought all of Mark’s other books and I’m currently being blown away by Marketing Rebellion. So happy I found Mark while I’m preparing for rebranding and expansion! Thanks, Mark!

One person found this helpful

Rebecca Wilson

Thought provoking and actionable

Reviewed in the United Kingdom on April 22, 2021

Verified Purchase

In a world where social selling, creating audiences and content strategy is everything in sales and marketing you need to read this book. Helps you understand how to build an active audience around the value you add to the world and to work out what that value is. Well researched insight and information and actionable exercises to translate it into meaningful action for yourself and/or your business. Learn how to answer the question - what's your superpower! Very enjoyable read, highly recommended.

Ramin Nakisa

A helpful, practical and uplifting book

Reviewed in the United Kingdom on June 16, 2017

Verified Purchase

Mark Schaefer teaches by example, using stories about real people to show how hard it can be to become "Known". But if you have the combination of a true willingness to help others, consistency in producing useful content and persistence you can reach the right audience. But it's not easy, and there are no shortcuts. If you want an uplifting and practical guide to building your brand from a world-leading expert (and a really nice guy) this is it.

2 people found this helpful

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