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KNOWN: The handbook for building and unleashing your personal brand in the digital age Paperback – January 28, 2017

4.6 out of 5 stars 233 ratings

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Product details

  • Publisher ‏ : ‎ Mark W. Schaefer (January 28, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 255 pages
  • ISBN-10 ‏ : ‎ 0692816062
  • ISBN-13 ‏ : ‎ 978-0692816066
  • Item Weight ‏ : ‎ 1.02 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.64 x 8.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 233 ratings

About the author

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Mark W. Schaefer is the author of the world's best-selling book on Twitter (The Tao of Twitter), the first book on influencer marketing (Return On Influence), an essential book on blogging (Born to Blog), a beloved introduction to social media marketing (Social Media Explained), a path-finding book on content marketing (The Content Code), a book of essays (LESSONS), the world's most popular book on personal branding (KNOWN), and "Marketing Rebellion" an Amazon best-seller that is a spell-binding look at the unexpected future of marketing.

His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough.

Mark is a globally-recognized educator, keynote speaker, business consultant, and author. His well-known blog {grow} (www.businessesGROW.com), is one of the most acclaimed marketing blogs of the world and his Marketing Companion podcast is in the top 1% of all business shows on iTunes.

Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
233 global ratings

Top reviews from the United States

Reviewed in the United States on February 16, 2017
56 people found this helpful
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Reviewed in the United States on May 13, 2018
14 people found this helpful
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Reviewed in the United States on February 25, 2017
17 people found this helpful
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Reviewed in the United States on May 6, 2018
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Top reviews from other countries

Lois - in Knutsford, actually, these days...
5.0 out of 5 stars So Thought-Provoking; So Useful!
Reviewed in the United Kingdom on May 6, 2020
3 people found this helpful
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@Timothy_Hughes
5.0 out of 5 stars At Last a Personal Branding Book that gets you to think about your Personal Brand.
Reviewed in the United Kingdom on August 24, 2017
4 people found this helpful
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Amazon Customer
5.0 out of 5 stars Heaven-sent
Reviewed in the United Kingdom on January 23, 2020
One person found this helpful
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Rebecca Wilson
5.0 out of 5 stars Thought provoking and actionable
Reviewed in the United Kingdom on April 22, 2021
Ramin Nakisa
5.0 out of 5 stars A helpful, practical and uplifting book
Reviewed in the United Kingdom on June 16, 2017
2 people found this helpful
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