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Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps.
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Study for the OCP Java SE 8 Programmer II exam using this effective exam preparation guide from Oracle Press. Written by a team of experts, including two developers of the original exam, OCP Java SE 8 Programmer II Exam Guide (Exam 1Z0-809) offers comprehensive coverage of every subject on the test and lays out essential Java programming skills. Throughout, step-by-step exercises; self-tests; and “Exam Watch,” “Inside the Exam,” and “On the Job” sections highlight salient points and aid in learning. In all, the book and accompanying digital content feature more than 350 practice questions that mirror those on the live test in tone, format, and content.
Clearly explains every topic on Exam 1Z0-809, including:
•Declarations, access control, and enums•Object orientation•Assertions and exceptions•Dates, times, locales, and resource bundles•I/O and NIO•Generics and collections•Inner classes•Lambda expressions and functional interfaces•Streams•Threads•Concurrency•JDBC
Electronic content includes:
•170 practice exam questions•Fully customizable test engine•Secured book PDF
For questions regarding content or to report errata, e-mail firstname.lastname@example.org
Up-to-date coverage of every topic on the Java 8 SE Programmer I exam
Prepare for the OCA Java SE 8 Programmer I exam using this effective self-study system from Oracle Press. Written by developers of the original Sun Certified Java Programmer exam, OCA Java SE 8 Programmer I Exam Guide (Exam 1Z0-808) includes two complete, accurate practice exams. In all, you will get more than 200 practice questions that mirror those on the actual test in content, tone, and format. Beyond fully preparing you for the challenging exam, the book also serves as an ideal on-the-job reference.
Clearly explains every topic on Exam IZ0-808, including:
• Access control
• Object orientation
• Flow control
Electronic content includes:
• 200+ practice exam questions
• Fully customizable test engine
• Secured book PDF
The Best Fully Integrated Study System Available--Written by the Lead Developers of Exam 310-065
With hundreds of practice questions and hands-on exercises, SCJP Sun Certified Programmer for Java 6 Study Guide covers what you need to know--and shows you how to prepare--for this challenging exam.
- 100% complete coverage of all official objectives for exam 310-065
- Exam Objective Highlights in every chapter point out certification objectives to ensure you're focused on passing the exam
- Exam Watch sections in every chapter highlight key exam topics covered
- Simulated exam questions match the format, tone, topics, and difficulty of the real exam
Covers all SCJP exam topics, including:
Declarations and Access Control · Object Orientation · Assignments · Operators · Flow Control, Exceptions, and Assertions · Strings, I/O, Formatting, and Parsing · Generics and Collections · Inner Classes · Threads · Development
- Complete MasterExam practice testing engine, featuring: Two full practice exams; Detailed answers with explanations; Score Report performance assessment tool
- Electronic book for studying on the go
- Bonus coverage of the SCJD exam included!
Bonus downloadable MasterExam practice test with free online registration.
What do Ford Financial, IBM, and Victoria's Secret have in common? Enterprise JavaBeans (EJB). As the industry standard for platform-independent reusable business components, EJB has just become Sun Microsystem's latest developer certification. Whether you want to be certifiable or just want to learn the technology inside and out, Head First EJB will get you there in the least painful way. And with the greatest understanding.
You'll learn not just what the technology is, but more importantly, why it is, and what it is and isn't good for. You'll learn tricks and tips for EJB development, along with tricks and tips for passing this latest, very challenging Sun Certified Business Component Developer (SCBCD) exam. You'll learn how to think like a server. You'll learn how to think like a bean. And because this is a Head First book, you'll learn how to think about thinking.
Co-author Kathy Sierra was one of Sun's first employees to teach brave, early adopter customers how to use EJB. She has the scars. But besides dragging you deep into EJB technology, Kathy and Bert will see you through your certification exam, if you decide to go for it. And nobody knows the certification like they do - they're co-developers of Sun's actual exam!
As the second book in the Head First series, Head First EJB follows up the number one best-selling Java book in the US, Head First Java. Find out why reviewers are calling it a revolution in learning tough technical topics, and why Sun Chairman and CEO Scott McNealy says, "Java technology is everywhere...if you develop software and haven't learned Java, it's definitely time to dive in "Head First."
And with Head First book, you don't even have to feel guilty about having fun while you're learning; it's all part of the learning theory. If the latest research in cognitive science, education, and neurobiology suggested that boring, dry, and excruciatingly painful was the best way to learn, we'd have done it. Thankfully, it's been shown that your brain has a sense of style, a sense of humour, and a darn good sense of what it likes and dislikes.
In Head First EJB, you'll learn all about:
- Component-based and role-based development
- The architecture of EJB, distributed programming with RMI
- Developing and Deploying an EJB application
- The Client View of a Session and Entity bean
- The Session Bean Lifecycle and Component Contract
- The Entity bean Lifecycle and Component Contract
- Container-managed Persistence (CMP)
- Container-managed Relationships (CMR)
- EJB Exceptions
- The Deployment Descriptor
- The Enterprise Bean Environment in JNDI
- Programming Restrictions and Portability
"The Sun certification exam was certainly no walk in the park, but Kathy's material allowed me to not only pass the exam, but Ace it!"--Mary Whetsel, Sr. Technology Specialist, Application Strategy and Integration, The St. Paul Companies
"Kathy Sierra and Bert Bates are two of the few people in the world who can make complicated things seem damn simple, and as if that isn't enough, they can make boring things seem interesting."--Paul Wheaton, The Trail Boss, javaranch.
A complete update to the definitive, bestselling guide to the #1 certification for Java programmers
- Written and revised by the co-developers of the original SCJP exam and now published in the Oracle Press brand
- Includes two complete practice exams—250+ practice exam questions in book and via electronic content
- Replaces SCJP Sun Certified Programmer for Java Study Guide—150,000 copies sold