Similar authors to follow
See more recommendations
About Kevin Daum
Kevin is a Columnist for Inc.com and Smart Business Magazine and has authored several books including:
"Video Marketing For Dummies" (Wiley) This is his latest.
"ROAR! Get Heard In the Sales and Marketing Jungle" (Wiley) Amazon #1 Bestseller
"Green$ense For the Home: Rating the Real Payoff on 50 Green Home Projects" (Taunton) Amazon #1 Best seller, and winner of the 2011 Outstanding Book of the Year award from the American Society of Journalists and Authors.
"Building Your Own Home For Dummies" (Wiley)
"What the Banks Won't Tell You" (Grady Parsons),
Kevin has built multiple businesses including Stratford Financial Services, an Inc. 500 company, Mystery is Served, an entertainment company TAE International which helps companies provide customers The Awesome Experience by mastering Compelling Messaging, Intentional Marketing and Memorable Delivery. You can also see his video work at ROARing Video.
Kevin consults to numerous companies and non-profit organizations and speaks regularly in the areas of customer experience, creativity, strategy and execution. He also coaches executives in areas of book development and expert building. His most recent book proposals went from concept to contract in a few short months with major trade publishers.
Marketing and sales, Kevin believes, is a special form of theatre. Drawing upon a degree in Theatre Arts and involvement in more than 150 theatre productions, Kevin is changing the way corporations look at the arts as a training ground for business and entrepreneurship. As head of Business Development for Americans For the Arts' Creativity Connection, he facilitated unique arts-based-learning programs to Fortune 500 companies. Kevin has been instrumental in the development of interdisciplinary arts and entrepreneurship curriculum at Baylor University. He has published several articles on marketing and the managerial relationship between the arts and entrepreneurship.
Kevin is a graduate of the MIT Entrepreneurial Executive Leadership program and a longtime member of the Entrepreneur's Organization where he has held several board positions. Kevin has designed, produced and led award winning executive training programs and events for C-level executives and entrepreneurs on 4 continents. Kevin was named one of the 40 people under 40 to watch in the San Francisco Bay Area and was recently named Distinguished Alum of the Year by his alma mater, Humboldt State University.
Kevin lives in New York with his wife where he is focused on his Quest for the Jewish Super Bowl Ring. (A New York Times Best Seller) He is so committed to that goal, he tattooed "New york Times Best Seller" backwards on his chest so he could see it in the mirror every morning.
Customers Also Bought Items By
Turn your dream of a custom home into reality!
Thinking about building your own home? This easy-to-follow guide shows you how to plan and build a beautiful home on any budget. From acquiring land to finding the best architect to overseeing the construction, you get lots of savvy tips on managing your new investment wisely -- and staying sane during the process!
Discover how to:
* Find the best homesite
* Navigate the plan approval process
* Obtain financing
* Hire the right contractor
* Cut design and construction costs
* Avoid common mistakes
In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R
- Recognize the four types of buyers
- Observe from the buyer's perspective, and adapt your message
- Acknowledge the buyer's special wants and needs
- Resolve the buyer's issues
Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!