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![Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams by [Jeff Walker]](https://m.media-amazon.com/images/I/41Wbp7v2g7L._SY346_.jpg)
Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams Kindle Edition
Jeff Walker (Author) Find all the books, read about the author, and more. See search results for this author |
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The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?
Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.
Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?
- LanguageEnglish
- PublisherHay House Business
- Publication dateJuly 27, 2021
- File size7131 KB
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From the Publisher


Tiffany “The Budgetnista” Aliche: It LAUNCHED me into an 8-figure/year business!
5 years ago I had an idea for a new business. I had no idea how to introduce my new business to my audience, then a friend suggested I read Launch.
Not only did I read Launch, but I also followed it to a T.
And I can proudly say that as of 2020, this former preschool teacher now runs an 8-figure/year business!
Launching is NOT easy. What I like about this book is that it lays out ALL of the work, step-by-step. If you’re not sure how to share your new product or service with your audience, I highly suggest Launch. It helped to change the trajectory of my business and life.
Editorial Reviews
About the Author
But his techniques are not just for big gurus - he's taught thousands of students who operate in hundreds of niches, and they've generated more than $1 billion in sales.
Jeff lives in Durango, Colorado, and he loves to get outside for all kinds of adventures. He's been married to his wife, Mary, for decades. He's no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride. --This text refers to an out of print or unavailable edition of this title.
Product details
- ASIN : B08ZD8F8BR
- Publisher : Hay House Business (July 27, 2021)
- Publication date : July 27, 2021
- Language : English
- File size : 7131 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 290 pages
- Lending : Not Enabled
- Best Sellers Rank: #112,819 in Kindle Store (See Top 100 in Kindle Store)
- #28 in Direct Marketing (Kindle Store)
- #34 in Internet Marketing
- #42 in Web Marketing (Kindle Store)
- Customer Reviews:
About the author

Jeff Walker has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world. But it didn't start out that way...
When Jeff started his first online business, he was a stay-at-home dad taking care of two small children. The "business" was launched from the baby's changing room - and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.
After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success.
But the success-train was just getting started - once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.
Back in the old days before he started teaching his “Product Launch Formula”,
almost no one in the online entrepreneurial world talked about “product launches” and the idea of a “million dollar day” seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi- million dollar) launches hardly raise an eyebrow. They’ve almost become routine.
Of course, Jeff's techniques are not just for big gurus — he’s taught thousands of students (who operate in hundreds of niches), and they’ve generated more than $1 billion in sales (and that number grows every day.)
Jeff lives in Durango, Colorado where he pursues his passions for all kinds of outdoor fun. He lives with his wife Mary and their dog Jenny. And even though the children are out of the house, Jeff still has lots of adventures with them (especially on skis and mountain bikes).
You can follow Jeff on his blog at JeffWalker.com, and get free training on marketing and launches at ProductLaunchFormula.com.
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Reviewed in the United States on July 28, 2021
Top reviews from the United States
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I read his first book and loved it! But I am kind of geek when it comes to all things marketing as that's been my profession both in and outside the corporate world. That said, unlike many online marketer's who only give you just enough information to be interested in what they do, but not enough information to actually make any traction without buying something more, Jeff's book lays out step-by-step how to get started with your own online product launch. He doesn't hold back. Yes, you can go deeper with his online Product Launch Formula course, but the case studies from the book prove you don't have to go that route to create a successful business online.
Jeff is the real deal when it comes to teaching others how to successfully launch online. Anyone interested in launching a product or service online should start with this book. And even if you're already online, this book might just help you take your business to the next level.
Enjoy!
After that lovely lunch, served to you in a comfy chaise on the soft sand, you snorkel the afternoon away... feeling your body float in the warm water, watching the amazing parade of sea life unfold before your eyes.
You shower. And enjoy a glass of Sangria on your balcony... then stroll along the boardwalk to find that perfect cozy restaurant.... the one with the music at your table... the sumptuous food... that impeccable service.
You fall asleep with a smile on your face knowing that tomorrow you get to do it all over again.
Fantasy?
Not. My wife, Ann, and I did this in La Paz, Mexico. For a month. For about $30 bucks a night.
You can too.
La Paz may not be your jam. But whatever life you dream of having can be yours.
If you follow the recipe in this book.
But now reading it again in it's updated edition, you will find that the content is rather stale and there are many authors who cover this subject niche with way more useful details.
If you want a much better book than this, read the Russell Brunson books.
Yep, I'm one of those people you read about on the internet and might write off as someone "lucky", or "special" or maybe even "another BS storyteller".
While doing that might allow you the freedom to not get this book - or even worse - get this book and not follow it to a tee, ultimately you'll be selling the future version of yourself a short hand.
Jeff has poured his heart and soul into this updated edition of Launch. It's a quick read and lifelong journey.
If it's time for you to step up, be seen, and create a scalable business, you'd be crazy to not have this book on the top of your reading list.
And if you're already really good at something - and I mean anything - read this book with the most open mind you can muster. The strategies contained within these pages hold the blueprint for you taking that expertise and turning it into a movement that can change the world.
You'll see examples in the book - including parts of my story - from people just like you who believed in who they were and what they wanted to do. They let Jeff show them how to do it and he'll show you, too, in his newly updated edition of Launch.

Reviewed in the United States on August 8, 2021
Yep, I'm one of those people you read about on the internet and might write off as someone "lucky", or "special" or maybe even "another BS storyteller".
While doing that might allow you the freedom to not get this book - or even worse - get this book and not follow it to a tee, ultimately you'll be selling the future version of yourself a short hand.
Jeff has poured his heart and soul into this updated edition of Launch. It's a quick read and lifelong journey.
If it's time for you to step up, be seen, and create a scalable business, you'd be crazy to not have this book on the top of your reading list.
And if you're already really good at something - and I mean anything - read this book with the most open mind you can muster. The strategies contained within these pages hold the blueprint for you taking that expertise and turning it into a movement that can change the world.
You'll see examples in the book - including parts of my story - from people just like you who believed in who they were and what they wanted to do. They let Jeff show them how to do it and he'll show you, too, in his newly updated edition of Launch.

This new, updated version has equally blown my mind with an outline of how to launch in this current climate. The bonuses alone were game changing. Every entrepreneur must read for sure.

Reviewed in the United States on July 28, 2021
This new, updated version has equally blown my mind with an outline of how to launch in this current climate. The bonuses alone were game changing. Every entrepreneur must read for sure.

This edition of the book is updated with new sections on live launching, using social media, and paid traffic. But just as with the first version, there is enough information in this book to launch your online business. He doesn’t hold anything back.
Does that mean it’s a magic formula for instant success? Nope. You have to do the work. But this book is a step by step guide to do just that, one that you can follow to build a solid business you love with impact beyond your own life.
Buy it now!
Top reviews from other countries




Reviewed in the United Kingdom on July 27, 2021


I tried a lot of methods to sell online, and this one is the most powerful I experienced by far.
You *have* to give it a try. If you are skeptic, please be skeptic in the right way : read this book, apply what you learn, and see for yourself the results :)

His methods have led to millions of £££, $$$, €€€ being made, in an astonishing range of businesses, small and large. Incorporating latest technology whilst preserving the essential process of his work, Jeff teaches how to introduce your business to the right audience, primed in the right way, without false promises or tacky tricks.
If you want to sell your 'stuff' in a non-pushy way and add value to your buyers as a community, this is the way to go. It needs work and application, but so does anything worthwhile.
Highly Recommended.

It really does walk you through the process and give confidence to anyone considering doing a product launch.
You can definitely do it without Jeff’s course product so there is great value in the book as a stand alone guide.
Some books of this ilk give you just enough info to get you excited but miss vital things that you then have to pay 1-2 grand for on the full course. Not so here.
Based on this book, I’d gladly pay whatever Jeff is charging for the full PLF course.