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Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams by [Jeff Walker]

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Jeff Walker

Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams Kindle Edition

by Jeff Walker (Author) Format: Kindle Edition

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From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions.

The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.

Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget?

Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success.

Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Print length

290 pages
Language

English
Publisher

Hay House Business
Publication date

July 27, 2021
File size

7131 KB
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From the Publisher

Tiffany “The Budgetnista” Aliche: It LAUNCHED me into an 8-figure/year business!

5 years ago I had an idea for a new business. I had no idea how to introduce my new business to my audience, then a friend suggested I read Launch.

Not only did I read Launch, but I also followed it to a T.

And I can proudly say that as of 2020, this former preschool teacher now runs an 8-figure/year business!

Launching is NOT easy. What I like about this book is that it lays out ALL of the work, step-by-step. If you’re not sure how to share your new product or service with your audience, I highly suggest Launch. It helped to change the trajectory of my business and life.

Editorial Reviews

About the Author

Jeff Walker started his first online business in 1996, when he was a stay-at-home dad and desperate to make some money to help support his family. Now, after decades in the digital business world, his launch formula has become the gold standard for how the top experts, thought leaders, and influencers bring their products and services to market.

But his techniques are not just for big gurus - he's taught thousands of students who operate in hundreds of niches, and they've generated more than $1 billion in sales.

Jeff lives in Durango, Colorado, and he loves to get outside for all kinds of adventures. He's been married to his wife, Mary, for decades. He's no longer quite as fast as his kids on skis or mountain bikes, but they still let him come along for the ride. --This text refers to an out of print or unavailable edition of this title.

Product details

ASIN ‏ : ‎ B08ZD8F8BR
Publisher ‏ : ‎ Hay House Business (July 27, 2021)
Publication date ‏ : ‎ July 27, 2021
Language ‏ : ‎ English
File size ‏ : ‎ 7131 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 290 pages
Lending ‏ : ‎ Not Enabled

Best Sellers Rank: #112,819 in Kindle Store (See Top 100 in Kindle Store)
- #28 in Direct Marketing (Kindle Store)
- #34 in Internet Marketing
- #42 in Web Marketing (Kindle Store)

Customer Reviews:
562 ratings

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Jeff Walker

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Jeff Walker has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world. But it didn't start out that way...

When Jeff started his first online business, he was a stay-at-home dad taking care of two small children. The "business" was launched from the baby's changing room - and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.

After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started - once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

Back in the old days before he started teaching his “Product Launch Formula”,

almost no one in the online entrepreneurial world talked about “product launches” and the idea of a “million dollar day” seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million dollar (and multi- million dollar) launches hardly raise an eyebrow. They’ve almost become routine.

Of course, Jeff's techniques are not just for big gurus — he’s taught thousands of students (who operate in hundreds of niches), and they’ve generated more than $1 billion in sales (and that number grows every day.)

Jeff lives in Durango, Colorado where he pursues his passions for all kinds of outdoor fun. He lives with his wife Mary and their dog Jenny. And even though the children are out of the house, Jeff still has lots of adventures with them (especially on skis and mountain bikes).

You can follow Jeff on his blog at JeffWalker.com, and get free training on marketing and launches at ProductLaunchFormula.com.

Customer reviews

5 star		85%
4 star		7%
3 star		4%
2 star		2%
1 star		2%

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Top reviews from the United States

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CTGal

This guy is the real deal for online marketing and product launches!

Reviewed in the United States on July 27, 2021

Verified Purchase

If you've ever watched an online masterclass, challenge or product launch, chances are the techniques and strategies being used are some version of what Jeff Walker has been teaching since before online marketing is what we know today. Pre-video, pre-Facebook, pre-just about anything except email. From those small beginnings, Jeff has continued to evolve his approach into what it is today, helping thousands of business people successfully evolve and grow their businesses too.

I read his first book and loved it! But I am kind of geek when it comes to all things marketing as that's been my profession both in and outside the corporate world. That said, unlike many online marketer's who only give you just enough information to be interested in what they do, but not enough information to actually make any traction without buying something more, Jeff's book lays out step-by-step how to get started with your own online product launch. He doesn't hold back. Yes, you can go deeper with his online Product Launch Formula course, but the case studies from the book prove you don't have to go that route to create a successful business online.

Jeff is the real deal when it comes to teaching others how to successfully launch online. Anyone interested in launching a product or service online should start with this book. And even if you're already online, this book might just help you take your business to the next level.

Enjoy!

44 people found this helpful

Helpful

Walt Hampton, J.D.

Real Freedom Is Closer Than You Think

Reviewed in the United States on July 27, 2021

Verified Purchase

Imagine waking up in a beautiful boutique hotel that sits along the Sea of Cortez. You sip a cup of coffee on the balcony as you watch the sun rise. You have a poolside breakfast. You open your laptop; review your sales from overnight; and then see the amazing impact that your products and programs are having on the lives of the people you serve.

After that lovely lunch, served to you in a comfy chaise on the soft sand, you snorkel the afternoon away... feeling your body float in the warm water, watching the amazing parade of sea life unfold before your eyes.

You shower. And enjoy a glass of Sangria on your balcony... then stroll along the boardwalk to find that perfect cozy restaurant.... the one with the music at your table... the sumptuous food... that impeccable service.

You fall asleep with a smile on your face knowing that tomorrow you get to do it all over again.

Fantasy?

Not. My wife, Ann, and I did this in La Paz, Mexico. For a month. For about $30 bucks a night.

You can too.

La Paz may not be your jam. But whatever life you dream of having can be yours.

If you follow the recipe in this book.

31 people found this helpful

Helpful

Chris

Too much fillers. This book could have been written in half the number of pages.

Reviewed in the United States on August 12, 2021

Verified Purchase

I read the first edition back in 2014. The content was deemed rather fresh during that time period.

But now reading it again in it's updated edition, you will find that the content is rather stale and there are many authors who cover this subject niche with way more useful details.

If you want a much better book than this, read the Russell Brunson books.

63 people found this helpful

Helpful

Barry Friedman

A "must read" for anyone who wants a scalable life and business

Reviewed in the United States on August 8, 2021

Verified Purchase

I first learned about Jeff and his Product Launch Formula 11 years ago. It was 2010 and I needed to get out of my (highly paid) dollars-for-hours lifestyle - badly. His program changed my life as a man, husband, father, and business owner.

Yep, I'm one of those people you read about on the internet and might write off as someone "lucky", or "special" or maybe even "another BS storyteller".

While doing that might allow you the freedom to not get this book - or even worse - get this book and not follow it to a tee, ultimately you'll be selling the future version of yourself a short hand.

Jeff has poured his heart and soul into this updated edition of Launch. It's a quick read and lifelong journey.

If it's time for you to step up, be seen, and create a scalable business, you'd be crazy to not have this book on the top of your reading list.

And if you're already really good at something - and I mean anything - read this book with the most open mind you can muster. The strategies contained within these pages hold the blueprint for you taking that expertise and turning it into a movement that can change the world.

You'll see examples in the book - including parts of my story - from people just like you who believed in who they were and what they wanted to do. They let Jeff show them how to do it and he'll show you, too, in his newly updated edition of Launch.

15 people found this helpful

Helpful

Dorethia Conner

Every entrepreneur should read this

Reviewed in the United States on July 28, 2021

Verified Purchase

I devoured the 1st book on a 3 hour flight as I prepared for what was next in my business. I was excited to have a roadmap with new strategies for marketing and growing my business.

This new, updated version has equally blown my mind with an outline of how to launch in this current climate. The bonuses alone were game changing. Every entrepreneur must read for sure.

29 people found this helpful

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M. Palmer

This man knows Launches inside and out

Reviewed in the United States on July 28, 2021

Verified Purchase

I really appreciate this book isn't just about business coaches launching business coaches launching busines coachesk. This book outlines approaches that work for launching services, products, and communities both online and in-person. He meticulously collects data from the people he works with and puts that data into strategies that are doable and relevant in this book.

5 people found this helpful

Helpful

Mary Bentz Gilkerson

Best guide to how to launch online - Version 2.0

Reviewed in the United States on July 27, 2021

Verified Purchase

I can still remember where I was when I heard about the first edition of the book in 2014. Driving and listening to a marketing podcast with this guy talking about “launching” as a process for promoting and selling online. It was one of those moments when you suddenly “get it” and you can suddenly see a path forward. His explanations were that clear. Ordered the book as soon as I parked the car. Changed my world!

This edition of the book is updated with new sections on live launching, using social media, and paid traffic. But just as with the first version, there is enough information in this book to launch your online business. He doesn’t hold anything back.

Does that mean it’s a magic formula for instant success? Nope. You have to do the work. But this book is a step by step guide to do just that, one that you can follow to build a solid business you love with impact beyond your own life.

Buy it now!

9 people found this helpful

Helpful

Top reviews from other countries

Maciej Morawski

Big promise and little merit

Reviewed in the United Kingdom on October 23, 2021

Verified Purchase

A super brief summary of Jeff Walker’s method for those without time for reading the whole 270 pages: once you’ve got something to sell on the Internet, put together a mailing list, draw people’s attention by sending few emails ahead of the launch, than “open the cart” and start selling. And that’s it. It’s really that simple. There is of course plenty more to read in the book, but you should be able to figure it all out yourself. What strikes me the most though is first, that the author doesn’t seem to understand the concept of spam email and the technical mechanism of how a sales email ends up in the spam folder, and second, that he doesn’t appreciate enough the importance of the social media. And those two crucial weaknesses make his method completely out of date I’m afraid. He seems like an old dinosaur preaching you an old way of doing things, where you could already see a social media shock wave coming his way in the backdrop. Also applicability of his method seems very narrow. If there is anything physical about your business, like if you manufacture a product, run a restaurant, a fitness studio, or similar, and you gained already any business experience whatsoever by doing it, you would find his method naive and silly, like I do. How come he is so well known and successful then? This is because he is not selling a unique method, but a big promise. And people like big promises, that’s why they buy it. Consider the first business (the first launch) that brought him the first big gains. Being a very poor man he started selling paid investment advise to people on the Internet, advising them which stocks to invest in. One could ask a question, how come he didn’t use that wisdom himself firs to become a successful stock exchange investor? Well, that’s because that wasn’t really his trade. His trade was to sell a promise of gains, and still is.

22 people found this helpful

TechPixies

Jeff knows his stuff!!

Reviewed in the United Kingdom on July 27, 2021

Verified Purchase

I love love love Jeff’s way of teaching and this book is a wonderful collection of stories of real people (like me!) who have read the book and launched an online product. When I read Jeff’s original book in 2019, I did a £20k launch just from reading the book. I then went on to do his full online course and just recently, we hit £1 million. I couldn’t have done it without Jeff’s formula and he lays out exactly how to get started in this amazing book!

8 people found this helpful

Olivier Roland

Jeff Walker's PLF changed my life

Reviewed in the United Kingdom on August 25, 2021

Verified Purchase

I made 11 768 992 euros of sales in 11 years with Jeff Walker's Product Launch Formula, while travelling the world 6 months a year on average (because I like it).

I tried a lot of methods to sell online, and this one is the most powerful I experienced by far.

You *have* to give it a try. If you are skeptic, please be skeptic in the right way : read this book, apply what you learn, and see for yourself the results :)

4 people found this helpful

C. Miller

Powerful, effective, evergreen - ethical marketing for our times

Reviewed in the United Kingdom on November 28, 2021

Verified Purchase

As a long-term keen follower of Jeff Walker's PLF methodology, and an admirer of his generous philosophy and unassuming style, I was prompted to buy his updated 'Launch' book which offers new approaches fitting to the changing times in which we are living.
His methods have led to millions of £££, $$$, €€€ being made, in an astonishing range of businesses, small and large. Incorporating latest technology whilst preserving the essential process of his work, Jeff teaches how to introduce your business to the right audience, primed in the right way, without false promises or tacky tricks.
If you want to sell your 'stuff' in a non-pushy way and add value to your buyers as a community, this is the way to go. It needs work and application, but so does anything worthwhile.
Highly Recommended.

One person found this helpful

Mike Mondesir

Even better than the first book! Reading it right now, implementing soon!

Reviewed in the United Kingdom on October 5, 2021

Verified Purchase

Well done Jeff Walker for the new updated edition of the “Launch’ book.

It really does walk you through the process and give confidence to anyone considering doing a product launch.

You can definitely do it without Jeff’s course product so there is great value in the book as a stand alone guide.

Some books of this ilk give you just enough info to get you excited but miss vital things that you then have to pay 1-2 grand for on the full course. Not so here.

Based on this book, I’d gladly pay whatever Jeff is charging for the full PLF course.

2 people found this helpful

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