Laws of UX: Using Psychology to Design Better Products & Services 1st Edition, Kindle Edition

4.7 out of 5 stars 307 ratings
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ISBN-13: 978-1492055310
ISBN-10: 149205531X
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From the Publisher

UX, user experience

From the Preface

Why I Wrote This Book

I wrote this book in order to make complex laws of psychology accessible to more designers—specifically designers that don’t have background knowledge in psychology or behavioral science. The intersection of psychology and UX design has become an increasingly relevant topic in an era when design roles are having an ever-stronger impact within organizations. Along with a growing focus on design, there has been an increase in debate around which additional skills designers should learn, if any, to increase their value and contribution. Should designers code, write, or understand business? These skills are all valuable, but perhaps not essential. However, I would argue that every designer should learn the fundamentals of psychology.

As humans, we have an underlying “blueprint” for how we perceive and process the world around us, and the study of psychology helps us decipher this blueprint. Designers can use this knowledge to build more intuitive, human-centered products and experiences. Instead of forcing users to adapt to the design of a product or experience, we can use some key principles from psychology as a guide for designing in a way that is adapted to people. This is the fundamental basis of human-centered design, and it is the foundation of this book.

But knowing where to start can be a challenge. Which principles from psychology are useful? What are some examples of these principles at work? There’s an endless list of laws and theories that occupy this space, but there are a few that I’ve found particularly helpful and widely applicable. In this book, I explore these concepts and present some examples of how they are effectively leveraged by products and experiences we interact with every day.

Who This Book Is For

This book is for anyone that wishes to improve their design craft, learn more about the intersection of psychology and design, or simply explore why people react to good design the way they do. It’s aimed at designers who want to have a better understanding of psychology and how it impacts and overlaps with the work we do. It’s for professional and aspiring designers alike: anyone who seeks to understand how the overall user experience is affected by an understanding of human perception and mental processes. While the book is specifically focused on digital design as opposed to the more traditional mediums of graphic or industrial design, the information it contains is broadly applicable to anyone responsible for shaping user experience. I should also mention that it isn’t intended to be a comprehensive resource, but rather an accessible introduction to the psychology fundamentals that have a direct influence on design and how people process and interact with the interfaces we create. It’s full of examples and intended to be easily read and referenced by designers who wish to incorporate this information into their daily work.

This book will also be relevant to anyone that seeks to understand the business value of good design and why good design is transformative for businesses and organizations. The field of UX design has grown and expanded into new areas thanks to the increase in investment by companies looking to gain a competitive advantage. With this new interest has come the expectation that products and services should be well designed, and simply having a website or mobile application is no longer enough. Companies must ensure their websites and applications, and any other digital experiences they offer, are helpful, effective, and well designed. In order to achieve this, designers can, I believe, use psychology as a guide, enabling them to design for how people actually perceive, process, and interact not only with digital interfaces but also with the world.

Editorial Reviews

About the Author

Jon Yablonski is an award-winning digital designer and a senior product designer working on the next generation of in-vehicle interactive experiences at General Motors. His passion lies at the intersection of interaction design and development. Jon writes about his design experiences for publications including A List Apart, Smashing Magazine, and CSS Tricks.

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B087F24RJB
  • Publisher ‏ : ‎ O'Reilly Media; 1st edition (April 21, 2020)
  • Publication date ‏ : ‎ April 21, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 20596 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 206 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.7 out of 5 stars 307 ratings

About the author

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Jon Yablonski is a user experience designer and front-end web developer based in Detroit. His focus is to make complex technology simple and intuitive through rigorous user research and interaction design. His work combines more than a decade of design and development experience in entertainment, retail, automotive, and aerospace with a deep understanding on the intersection of human psychology and technology. When he’s not creating journey maps, crafting prototypes, Jon is creating digital tools to help designers such as Laws of UX (https://lawsofux.com/), Humane by Design (https://humanebydesign.com/), and the Web Field Manual (https://webfieldmanual.com/).

Customer reviews

4.7 out of 5 stars
4.7 out of 5
307 global ratings

Top reviews from the United States

Reviewed in the United States on August 4, 2020
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Reviewed in the United States on August 23, 2020
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Reviewed in the United States on December 29, 2020
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Reviewed in the United States on April 25, 2021
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5.0 out of 5 stars Great read, great value! If you’re on the fence, buy
By Hannah on April 25, 2021
Great book for designers, product managers, and even developers. Really enjoyed the clear cut text book style with little to no fluff. Case studies are incredibly short and to the point! The book is only as long as it needs to be which I really appreciate. Very convenient layout and structure, sure to revisit time and time again. Definitely recommend especially for the price
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Reviewed in the United States on June 28, 2021
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Reviewed in the United States on November 2, 2021
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Reviewed in the United States on October 20, 2020
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Reviewed in the United States on November 27, 2020
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Top reviews from other countries

James grainger
5.0 out of 5 stars Quality book
Reviewed in the United Kingdom on July 21, 2021
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5.0 out of 5 stars Quality book
Reviewed in the United Kingdom on July 21, 2021
Within hours of this books arrival I dug deep into it. As someone who is pursuing a product development career I’ve found it incredibly useful- I would highly recommend this for people within marketing, business development or sales. Truth be told, it’s helpful for anyone within business, and would be an interesting read for proactive readers. Awesome book!!
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George Brough
5.0 out of 5 stars superb
Reviewed in the United Kingdom on January 13, 2021
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Harrison
5.0 out of 5 stars A brilliant resource for studying and an interesting read
Reviewed in the United Kingdom on November 26, 2021
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Kindle Customer
5.0 out of 5 stars So much valuable information in this book
Reviewed in the United Kingdom on October 7, 2020
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JIGNESH SOLANKI
2.0 out of 5 stars Very poor quality of book, paper quality, printing and binding of the book is bad.
Reviewed in India on May 31, 2021
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2.0 out of 5 stars Very poor quality of book, paper quality, printing and binding of the book is bad.
Reviewed in India on May 31, 2021
Very poor quality book.

Paper quality, book-binding, printing and even editing of text is bad. Very cheap quality of paper at this price. Book binding is very fragile, it barley can hold book together for more then 6 months. The book supposed to be in color print as one can see from the pages printed. The print quality is very cheap. No formating or editing has been done for the text when it is second version in six months. Do not waste your money. Finally and most importantly the book supposed to be a color print. One can easily makeout buy seeing the image printing of the book. This is fraud. Do not by grayscale edition.

2 star is for content in the book. Again you can learn this things well from YouTube or many other UX related websites.
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