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About Linda Luu
Linda Luu is a Consultant, Coach, Product and Experience Designer. She has 20 years’ experience building new capabilities in organizations seeking to respond faster to the shifting needs of customers, in the areas of design thinking, big data and analytics, portfolio management, and agile delivery.
In her first book "EDGE: Value Driven Digital Transformation” Linda is excited to share the learnings, stories, and many challenges of building organizational responsiveness in today’s environment fueled by technological change. Her journey includes working with clients from Australia, North America, Canada, South Africa, and Brazil.
Linda holds a double degree in commerce (finance) and science (applied math), and MBA from the Australian Graduate School of Management.
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“[The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business. This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.”
—From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA
Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation.
Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto. He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management. This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department.
EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities.
- Build an organization that adapts fast enough to thrive
- Clear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cycles
- Improve collaboration when major, fast-paced responses are necessary
- Continually optimize investment allocation and monitoring based on your vision and goals