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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns (Little Books, Big Profits) Hardcover – Illustrated, October 16, 2017

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Editorial Reviews

From the Inside Flap

PRAISE FOR THE LITTLE BOOK OF COMMON SENSE INVESTING

"Jack Bogle's remarkable career spans the spectrum from lonely iconoclast to celebrated rock star. His conception and development of index funds transformed the investment world for individuals and institutions alike. Countless millions of investors have purchased index funds because of Jack. But, simply being an indexer is insufficient. Successful investors embrace the principles undergirding the rationale for index funds and understand the pitfalls hindering the effective execution of an investment plan. The Little Book of Common Sense Investing provides the tools required to implement a winning portfolio strategy. Read it and win."
--DAVID F. SWENSEN, Chief Investment Officer, Yale University

"What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. The Little Book of Common Sense Investing packs into 270 short pages the distilled genius of the nearly seven decades he's spent revolutionizing the process for everyone, from the smallest IRA holder to the largest pension and endowment funds. Read, enjoy, and profit."
--WILLIAM J. BERNSTEIN, bestselling author of The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between

"One hundred years from today, historians will remember only two investors from this era--Warren Buffett and Jack Bogle. The two books they will note? Buffett's bible, Ben Graham's The Intelligent Investor, and anything written by Jack Bogle. In a world of investment foxes, Jack remains a stalwart hedgehog. The Little Book of Common Sense Investing, updated here, will prove timeless as it thoughtfully articulates Bogle's one big idea--how investors can get their fair share of market returns."
--STEVE GALBRAITH, Managing Member, Kindred Capital

"Jack Bogle's thin Little Book is thick with wisdom. It's informative, insightful, and opinionated-- with the added advantage of being correct! As Bogle explains, the road to investment failure is paved with expensive advice, expensive investments, and expensive advertising (urging you to buy the first two). Bogle suggests a very different course for investors, virtually guaranteeing investment success."
--TED ARONSON, CFA, founder, AJO

From the Back Cover

PRAISE FOR THE LITTLE BOOK OF COMMON SENSE INVESTING

"Jack Bogle's remarkable career spans the spectrum from lonely iconoclast to celebrated rock star. His conception and development of index funds transformed the investment world for individuals and institutions alike. Countless millions of investors have purchased index funds because of Jack. But, simply being an indexer is insufficient. Successful investors embrace the principles undergirding the rationale for index funds and understand the pitfalls hindering the effective execution of an investment plan. The Little Book of Common Sense Investing provides the tools required to implement a winning portfolio strategy. Read it and win!"
―DAVID F. SWENSEN, Chief Investment Officer, Yale University

"What Gutenberg was to the printing press, Henry Ford to the automobile, and Shakespeare to the English language, Jack Bogle is to finance. The Little Book of Common Sense Investing packs into 270 short pages the distilled genius of the nearly seven decades he's spent revolutionizing the process for everyone, from the smallest IRA holder to the largest pension and endowment funds. Read, enjoy, and profit."
―WILLIAM J. BERNSTEIN, bestselling author of The Investor's Manifesto: Preparing for Prosperity, Armageddon, and Everything in Between

"One hundred years from today, historians will remember only two investors from this era―Warren Buffett and Jack Bogle. The two books they will note? Buffett's bible, Ben Graham's The Intelligent Investor, and . . . anything written by Jack Bogle. In a world of investment foxes, Jack remains a stalwart hedgehog. The Little Book of Common Sense Investing, updated here, will prove timeless as it thoughtfully articulates Bogle's one big idea―how investors can get their fair share of market returns."
―STEVE GALBRAITH, Managing Member, Kindred Capital

"Jack Bogle's thin Little Book is thick with wisdom. It's informative, insightful, and opinionated― with the added advantage of being correct! As Bogle explains, the road to investment failure is paved with expensive advice, expensive investments, and expensive advertising (urging you to buy the first two). Bogle suggests a very different course for investors, virtually guaranteeing investment success."
―TED ARONSON, CFA, founder, AJO

Product details

  • Publisher ‏ : ‎ Wiley; Updated and Revised edition (October 16, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 304 pages
  • ISBN-10 ‏ : ‎ 1119404509
  • ISBN-13 ‏ : ‎ 978-1119404507
  • Item Weight ‏ : ‎ 11.8 ounces
  • Dimensions ‏ : ‎ 5.2 x 1.2 x 6.8 inches
  • Customer Reviews:
    4.7 out of 5 stars 5,481 ratings

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John C. Bogle (Bryn Mawr, PA) is Founder of The Vanguard Group, Inc., and President of the Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as Chairman and Chief Executive Officer until 1996 and Senior Chairman until 2000. He had been associated with a predecessor company since 1951, immediately following his graduation from Princeton University, magna cum laude in Economics. The Vanguard Group is one of the two largest mutual fund organizations in the world. Headquartered in Malvern, Pennsylvania, Vanguard comprises more than 100 mutual funds with current assets totaling about $742 billion. Vanguard 500 Index Fund, the largest fund in the group, was founded by Mr. Bogle in 1975. In 2004, TIME magazine named Mr. Bogle as one of the world's 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award. In 1999, FORTUNE designated him as one of the investment industry's four "Giants of the 20th Century." In the same year, he received the Woodrow Wilson Award from Princeton University for distinguished achievement in the nation's service."

Customer reviews

4.7 out of 5 stars
4.7 out of 5
5,481 global ratings

Top reviews from the United States

Reviewed in the United States on March 7, 2018
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Reviewed in the United States on April 12, 2019
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5.0 out of 5 stars Sound, Simple Advice... that will make you a millionaire!
By WhiteFordFalcon on April 12, 2019
Iconic Jack Bogle dispenses easy to understand, clear and irrefutable investing guidance in this short book. Packed with excellent learnings! My ONLY regret is that I didn’t have/read this book sooner in my life... would doubtlessly have saved me tens of thousands of dollars! Bottom line... READ THIS BOOK, follow Jack’s timeless lessons, then periodically read it again as a reference!
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Reviewed in the United States on July 9, 2020
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Top reviews from other countries

Francesco De Paoli
1.0 out of 5 stars Like watching an old man pleasuring himself in the Wall Street subway station
Reviewed in the United Kingdom on February 8, 2021
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mr a t whitehurst
1.0 out of 5 stars Just an expensive advert for a asset managers business. Avoid
Reviewed in the United Kingdom on June 19, 2020
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hksdhds
5.0 out of 5 stars A compelling argument for index investing.
Reviewed in the United Kingdom on November 29, 2018
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Dunroving
5.0 out of 5 stars If you read only one book on investing in equity and bond funds, read this one!
Reviewed in the United Kingdom on July 16, 2020
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Charlie
5.0 out of 5 stars Eye opening, concise and humbling introduction to the indexing revolution.
Reviewed in the United Kingdom on December 11, 2019
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