Buying Options

Digital List Price:	$6.99
Kindle Price:	$6.49 Save $0.50 (7%)

Promotions apply when you purchase

Add Audible narration to your purchase for just $7.49

Deliver to your Kindle or other device

You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.

Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions

There was an error. We were unable to process your subscription due to an error. Please refresh and try again.

Enter a promotion code or Gift Card

Share <Embed>

Love as a Business Strategy: Resilience, Belonging & Success by [Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma, Christopher J. Pitre]

Follow the Authors

See all

Jeffrey F. Ma

Mohammad F. Anwar

Love as a Business Strategy: Resilience, Belonging & Success Kindle Edition

by Mohammad F. Anwar (Author), Frank E. Danna (Author), Jeffrey F. Ma (Author), Format: Kindle Edition

182 ratings

See all formats and editions

Price

New from

Used from

Kindle

"Please retry"

$6.49

—

Audible Audiobook, Unabridged

"Please retry"

$0.00

Free with your Audible trial

Hardcover

"Please retry"

$26.71

$22.09

$22.70

Paperback

"Please retry"

$15.07

$13.33

$10.91

Great on Kindle

Great Experience. Great Value.

Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

WALL STREET JOURNAL BESTSELLER • USA TODAY BESTSELLER

To increase revenue, improve customer experience, and develop higher-performing teams, it’s time for leaders to stop looking for quick fixes to complex business problems and start building a culture of love.

Yes, love.

"A brutally honest confession and road map that can help transform the culture of any system or individual willing to do the hard work of changing for the better."

--Esmaeil Porsa, MD, MBA, MPH, CCHP-A, President and CEO of Harris Health System

Anchored by Softway’s own transformational journey, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome—written by folks that aren’t fans of run-of-the-mill business books.

As a matter of fact, Love as a Business Strategy is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it reads more like a juicy exposé than a business book.

Love as a Business Strategy steers clear from piety and theoretical concepts and instead shares grounded stories of resilient people running a real business. A business, as you’ll come to find out, that was on the brink of disaster before ‘love’ took hold. Love As A Business Strategy doesn’t preach or mislead, rather it lays out the blueprints for better business outcomes—like better employee engagement, enhanced patient experiences, and increased efficiency—then walks you through it step-by-step.

A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success.

Print length

338 pages
Language

English
Publication date

April 27, 2021
File size

2435 KB
Page Flip

Enabled
Word Wise

Enabled
Enhanced typesetting

Enabled
See all details

Clint Pulver
334
Kindle Edition
1 offer from $9.99
Tiffany Haddish
7,509
Kindle Edition
1 offer from $13.99
Christos Kalogirou
111
Kindle Edition
1 offer from $0.99
Dr. Tracy Thomas
93
Kindle Edition
1 offer from $4.99
Jayson Waller
119
Kindle Edition
1 offer from $0.99
Kevin Harrington
333
Kindle Edition
1 offer from $11.99

Editorial Reviews

Review

"A brutally honest confession and road map that can help transform the culture of any system or individual willing to do the hard work of changing for the better."
--Esmaeil Porsa , MD, MBA, MPH, CCHP-A, President and CEO of Harris Health System

"As a diversity and inclusion practitioner, leveraging the insights from Love as a Business Strategy will propel companies into unchartered territories of success. Love is the most efficient pathway to achieving any form of success. If you and/or your company have the desire to evolve, you must read Love as a Business Strategy!"
--Kandace Cooks, Head of Diversity and Inclusion at Nuro

"Organizations founded on greed, power, control, and self-centered shareholder-maximizing strategies have not served us well. We need responsible and humanistic organizations that focus on human dignity and societal well-being. In this book, through the case transformation of Softway, the authors show us a compelling way to centralize humanity in the workplace. Love as a Business Strategy is real and much needed to transform the way we organize and lead our organizations. Through their examples and practical tips, the authors weave a story of 'love in the workplace.' This transformation is possible! It can be done. Love as a Business Strategy shows us how. A must-read for all managers, leaders, and C-Suite executives!"
--Dr. Shaista Khilji, Professor of Human and Organizational Learning at The George Washington University

"Love as a Business Strategy is the compelling story of one organization's gut-punch realization that success comes from embracing love as a core value."
--Rod Brace, PhD, Founding Partner of Relia Healthcare Advisors

"Love as a Business Strategy elevates what it means (and takes) to create a truly successful company. This is a raw, honest book filled with practical insights and inspiring stories."
--Marc Effron, President of The Talent Strategy Group and Harvard Business Review author

"Through vivid storytelling that all leaders can engage with, Love as a Business Strategy makes the case for investing in humans as an organization's greatest resource."
--Zoe King, Senior Recruitment Partner at The George Washington University

"Love as a Business Strategy is a must-read, commonsense explanation of how to build a productive workplace authored from real-world experience."
--Jeff Brown, Managing Director of Navant Partners

"Love is wanting nothing but the best for another person. Love is more than feelings and emotion. Love is action. Love is a verb. And Love as a Business Strategy provides a proven approach with simple actions any organization can apply to maximize their future growth by empowering their people to become the best version of themselves."
--James Robert Lay, bestselling author of Banking on Digital Growth and CEO of the Digital Growth Institute

About the Author

Softway is a business to employee (B2E) solutions company that offers experiences, services, and technology products to help build resilient, inclusive, and high-performing companies.

In 2015, when a toxic culture almost bankrupted the company, Softway's leadership team--including authors Mohammad Anwar (CEO), Chris Pitre (VP), and Frank Danna and Jeff Ma (Directors)--vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people.

Today, through the Seneca Leaders program and other employee-focused offerings, Softway is helping thousands of leaders spanning over forty-six countries transform their businesses by putting love to work.

Product details

ASIN ‏ : ‎ B0924Z443Y
Publisher ‏ : ‎ Lioncrest Publishing (April 27, 2021)
Publication date ‏ : ‎ April 27, 2021
Language ‏ : ‎ English
File size ‏ : ‎ 2435 KB
Simultaneous device usage ‏ : ‎ Unlimited
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 338 pages
Lending ‏ : ‎ Enabled

Best Sellers Rank: #140,034 in Kindle Store (See Top 100 in Kindle Store)
- #19 in Social Science Reference
- #20 in Business Etiquette (Kindle Store)
- #26 in Business Conflict Resolution & Mediation (Kindle Store)

Customer Reviews:
182 ratings

About the authors

Follow authors to get new release updates, plus improved recommendations.

Jeffrey F. Ma
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Jeff spent the first decade of his career working in the video game industry, from game testing to project management. He continues to bring his love for games into everything he does, from playing with his kids to training and coaching leaders.
Jeff has a burning passion for board games, magic tricks, Agile, and growth mindsets. He was born and raised in Texas, where he and his beautiful wife, Maggie, dote heavily on their wonderful children, Cody and Penelope.
See more on the author's page
Mohammad F. Anwar
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Mohammad is the youngest of five children and was born and raised in Saudi Arabia by Indian parents from Bengaluru. He graduated from the University of Houston (Go Coogs) with a BS in Computer Science and started Softway at twenty, where he still serves as the President and CEO.
Mohammad lives in Sugar Land, Texas, with his amazing wife Yulia, a Russian diver and five-time Olympic medalist, and his beautiful children, Sufia and Moshin. In his spare time, he enjoys fitness, watching college sports, and butchering American idioms.
See more on the author's page
Frank E. Danna
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Frank, the oldest of six children, can often be found perfecting the art of brewing, drinking, and sharing coffee with friends and family. Frank is an entrepreneur at heart, having successfully sold his first startup at twenty-five.
Frank is a pop culture connoisseur, world traveler, and collector of limited-edition posters. In his spare time, he writes children’s books, makes silly videos, and enjoys fitness. Frank lives in Houston, Texas, with his gorgeous wife Megan and awesome children, Emma and Levi.
See more on the author's page
Christopher J. Pitre
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.
Chris is a student of the world and enjoys anthropology, history, travel, and culinary experiences. His interests in global cultures naturally led him to travel around the world, co-facilitating Seneca Leaders, a leadership development training program, and managing client relationships globally. Chris is a native Houstonian who loves everything Beyoncé. He has a BA in Business Administration from The George Washington University in Washington, DC.
See more on the author's page

Customer reviews

5 star		87%
4 star		7%
3 star		5%
2 star		2%
1 star 0% (0%)		0%

How customer reviews and ratings work

Reviews with images

See all customer images

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Julia Good

Becoming a better leader takes deep introspection—this book helps you build the courage to go deep.

Reviewed in the United States on April 28, 2021

Verified Purchase

Like a lot of people, I've struggled to adapt to the new work-from-home world, and figure out how to lead my team in an all-virtual work environment. Most leadership advice and books are strong on theory, but I haven't run across many real-world examples that I could identify with. Enter "Love as a Business Strategy."

Love as a Business Strategy is a revelation - the best parts of the book are when the authors get honest and vulnerable, showing us their biggest people-mistakes. The stories and anecdotes made me cringe with recognition of my own flaws, and made me respect the apologies and corrections that these leaders made to improve their own personal workplace behaviors.

These stories have added up to me realizing that I'm not going to find my better leadership self on a shelf or in someone else's theory. It's up to me to get honest and introspective, the way the "Love as a Business Strategy" team does.

8 people found this helpful

Helpful

Rajtadoc

Also covers love as a personal and professional strategy!

Reviewed in the United States on May 17, 2021

Verified Purchase

I LOVED the use of stories to illustrate the key takeaways to the reader. It truly builds a foundation, pillars and the roof needed to use love not only as a business strategy but a personal and professional growth strategy. I have already started to apply these principles in my day-to-day activities and interactions at work and at home. Definitely making a difference for me! Would recommend it to anyone willing to make a change in their personal and professional lives. Quite an easy read as well!

7 people found this helpful

Helpful

L. Peterson

Skeptic turned supporter

Reviewed in the United States on July 26, 2021

Verified Purchase

I think the title of this book turned me off - Love… at work? I don’t think so. But the table of contents was compelling as was the forward. So, I bought it. It’s a FANTASTIC book. I support strategy and change management planning and implementation at work. This book gave me new language for inclusion, belonging and the bottom-line. It’s written beautifully and the stories are memorable. It’s a fantastic contribution to the strategy space… maybe a bit light but worth every page.

6 people found this helpful

Helpful

Amazon Customer

Much needed book in a performance driven society. Could fix a lot of organizations.

Reviewed in the United States on April 27, 2021

Verified Purchase

As someone who loves books from the leadership genre, I believe this book hits a node most often ignored, but that should be a core foundation in businesses. What culture and atmosphere are you creating? This book shows practically how to create a thriving culture, that employees will love to be apart of, and so give their best. It fixes the heart of the issue that will create fruit, whereas most books give you principles that won’t work if they are being used to manipulate your desired outcome. Highly recommended for any business owner, manager, or leader.

7 people found this helpful

Helpful

Brad Parler

Behavior > Culture

Reviewed in the United States on December 9, 2021

Verified Purchase

As someone who has read and saught out tons of information on how to build a company culture and thought they had heard everything, well this was an eye opening and provocative read. I consider this the text book for, not just business leaders, but for all workers who want to see their workplace change. 11 of out of 10!

Love as a Business Strategy has taught me so very much and I have found myself opening up and speaking from a place of transparency and vulnerability more often. Thank you!

Ps, Who knew a football game could change a company?!

4 people found this helpful

Helpful

Ashley Vega

Inspiring Read, A must read for anyone working with people!

Reviewed in the United States on May 4, 2021

Verified Purchase

I don't know if binging a book is a thing, but I don't think I've read a book this quickly since the first Harry Potter book found its way into my life as a young woman a few decades ago. I turned the pages so quickly, completely moved by each and every story shared about how they actually did it wrong time and time again and what they learned from every misstep.

This raw, look behind the curtains approach to what unexpectedly categorizes as a business book is something I haven't seen before, and frankly I only picked up out of curiosity. Love? Where are they possibly going with this?

I read a ton of articles and some books on business, specifically trying to learn how to be a better leader. Typically trudging my way through a million, often outdated statistics making the content dry and honestly feel like I'm running through an obstacle course trying to figure out how these concepts even apply to me. Not this book, all through it they ask me directly to think about my reality and what this looks like for me in my world. And they map out actionable, tangible things I can do immediately in my everyday to be a better leader and create a great culture, a culture of love.

Highly recommend this to all types of leaders - aspiring leaders (maybe not in a "leadership role" yet), those new in the workplace looking for a guide forward or those who have been a round a while and think by now they know it all. You definitely don't, I know I didn't.

5 people found this helpful

Helpful

Harideep Kalaveena

A book to help you build loyal and high performing teams that create sustained business outcomes

Reviewed in the United States on May 3, 2021

Verified Purchase

This book shows leadership in action in the real world by imperfect people. It shows how we all make mistakes in the way we treat each other and gives actionable steps to build bridges both up and down the leadership chain.

Many leadership books talk about convoluted leadership concepts (like executive presence), but this book emphasizes a practical approach that is not mythical and does not just boost the appearance of a leader. The ideas discussed can be easily applied by anyone to create growth mindsets, psychologically safe environments, and increase resilience in their teams leading to tangible business outcomes.

This book helped me understand my team better and turn a few internal conflicts into thriving relationships, putting my team on the path to overtaking our marketing goals for the month.

4 people found this helpful

Helpful

Anupama

A Game Changer for the Corporate World

Reviewed in the United States on May 5, 2021

Verified Purchase

Was looking for a book to help me introspect, change the way I operate and empathize with my peers and leads and this book was just the silver lining that I was looking for.
Derived from real experiences , this book is easy for me to understand and will definitely start applying the six pillars on a day to day basis.

Servant leadership and feedback sections were my favorite parts of the book.

The world is going through a crisis currently with Covid and as I was reading, made me realise that Humanity needs to be at the forefront of every business and the way we treat each other and take care of each other with love is the primordial source of success for a corporate manager like me.

Thanks for taking time and sharing these insights.

Will definitely be looking out for more books from you guys in the near future.

2 people found this helpful

Helpful

Top reviews from other countries

Ronnit Samuel

100% recommend people to not just read this book, but study it!

Reviewed in India on April 28, 2021

Verified Purchase

What strikes me the most about this book is the candor that becomes evident in the form of very personal stories, some rather embarrassing and very relatable, about how this company, Softway, and its leaders, have transitioned from cultivating a culture full of toxicity which was driven by fear to one that puts people and humanity at the forefront, a culture that is driven by love for one another.

Love as a Business Strategy does away with the usual corporate jargon and cheesy success stories that are prevalent in such books but is instead an exposé of a very raw and authentic journey that Softway goes through, highlighting both the good and the ugly, as it discovers that resilient teams can be created as a result of fostering a culture of love as opposed to one of fear and greed. The authors very crisply outline simple actionable steps to help their readers discover for themselves that love is in fact a business strategy that works. I really loved the fact that I could relate to a lot of the experiences and struggles that are elucidated in the form of everyday, very real work situations that are faced by people all around the world.

The book is littered with small golden, or should I say "platinum", nuggets of truth and wisdom that really made me pause and take a long hard look at my mindsets, attitudes and behaviors. My personal favorite exposition is summarized in one line in this book - "The only way to create a culture of love is the hard way."

Highly recommend this book!

9 people found this helpful

Clency

A must-read for all business leaders

Reviewed in India on April 28, 2021

Verified Purchase

Who would have thought that love had a place in business. Seems like polar opposites. While it did sound cheesy at first, when I read the book, I discovered so many practical applications of love at the workplace. And no, it’s not about romantic love. It deals with some of the pressing issues that any business and leaders could face and ideas, backed by lived experiences about what works. A must-read for all leaders to re-think their approach to solving issues at the workplace.
The best part is I could connect with the author as they shared their real-life experiences. The book does not talk down to you, rather helped me introspect on my own behaviours and why it matters. It’s an easy read - loved the story-telling, it’s something anyone can relate to.

8 people found this helpful

Deepan Maitra

New perspective to Business

Reviewed in India on April 28, 2021

Verified Purchase

"Love" and "Business" don't always go together. Business is perceived to be staunchly separate from emotional bandages, and is thought to be something very discrete, out of the way of Love. "Love as a Business Strategy" is a book that bridges the gap between the two. It shows us how Love can be incorporated to make business flourish and how it can be utilized in corporate fields.

Inspired by Softway's journey, this book makes us see new perspectives to how business can be handled by keeping people at the forefront, how it can be wonderfully maintained by embracing thoughtful emotions.

"Love as a Business Strategy" lays out the blueprints for better business outcomes, and doesn't become one of those boring, repetitive business guidance textbooks. Rather, this book is dynamic-- the experiences are first-hand and ideas revolutionary. What makes this particular book special is how oriented to people it is, how it is largely based upon real-life experiences of people in the company, who are far from ideal.

By reading this book, it can be felt how doing Business is incubated within a clear understanding of people's minds and their emotions. Vividly visual, very pointedly communicated and wanting to bring a change in how people view business, "Love as a Business Strategy" could be a winner of a book.

5 people found this helpful

Syed Zeeshan

Good one

Reviewed in India on April 27, 2021

Verified Purchase

Bought the Kindle version and found the book pretty interesting. Most of narrations are very well drafted and though most of authors are Non Indians it has been written in simple language which is easy to grab the sentences

6 people found this helpful

Farooq

I highly recommend this book to every corporate employee and business leader!!!

Reviewed in India on May 3, 2021

Verified Purchase

Just finished reading this book and I just loved it. What stood out for me are all the different stories as beautifully narrated real-life experiences. It is a very inspiring yet very practical book that one can simply read through and adopt into their day-to-day work life. As the name suggests I can say, this book promised and did deliver the formula for building a resilient and successful business through love and humanity.

3 people found this helpful

See all reviews