Mark Turner

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About Mark Turner
Mark Turner (http://markturner.org) is Institute Professor and Professor of Cognitive Science at Case Western Reserve University. He is the founding director of the Cognitive Science Network and co-director of the Red Hen Lab (http://redhenlab.org). He is winner of the Anneliese Maier Research Prize from the Alexander von Humboldt Foundation, winner of the Prix du Rayonnement de la langue et de la littérature françaises from the French Academy, and Founding President of the Myrifield Institute for Cognition and the Arts. He has been a fellow of the Institute for Advanced Study, the John Simon Guggenheim Memorial Foundation, the Center for Advanced Study in the Behavioral Sciences, the National Humanities Center, the National Endowment for the Humanities, the Institute of Advanced Study of Durham University, and the Centre for Advanced Study at the Norwegian Academy of Science and Letters. He is a fellow of the Institute for the Science of Origins, external research professor at the Krasnow Institute for Advanced Study in Cognitive Neuroscience, distinguished fellow at the New England Institute for Cognitive Science and Evolutionary Psychology, and Extraordinary Member of the Humanwissenschaftsliches Zentrum. Many of his papers are available on his website or his author page on the Cognitive Science Network (http://ssrn.com/author=1058129). His most recent book publications are _The Origin of Ideas_ (2014, Oxford), _Ten Lectures on Mind and Language_ (2011. Eminent Linguists Lecture Series. Beijing: FLTR Press) and two edited volumes, _The Artful Mind: Cognitive Science and the Riddle of Human Creativity_, from Oxford University Press, and _Meaning, Form, & Body_, edited with Fey Parrill and Vera Tobin, published by the Center for the Study of Language and Information. His other books and articles include _Cognitive Dimensions of Social Science: The Way We Think about Politics, Economics, Law, and Society_ (Oxford), _The Literary Mind: The Origins of Thought and Language_ (Oxford), _Reading Minds: The Study of English in the Age of Cognitive Science_ (Princeton), and _Death is the Mother of Beauty_ (Chicago).
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Titles By Mark Turner
For more than a decade, Clear and Simple as the Truth has guided readers to consider style not as an elegant accessory of effective prose but as its very heart. Francis-Noël Thomas and Mark Turner present writing as an intellectual activity, not a passive application of verbal skills. In classic style, the motive is truth, the purpose is presentation, the reader and writer are intellectual equals, and the occasion is informal. This general style of presentation is at home everywhere, from business memos to personal letters and from magazine articles to student essays. Everyone talks about style, but no one explains it. The authors of this book do; and in doing so, they provoke the reader to consider style, not as an elegant accessory of effective prose, but as its very heart.
At a time when writing skills have virtually disappeared, what can be done? If only people learned the principles of verbal correctness, the essential rules, wouldn't good prose simply fall into place? Thomas and Turner say no. Attending to rules of grammar, sense, and sentence structure will no more lead to effective prose than knowing the mechanics of a golf swing will lead to a hole-in-one. Furthermore, ten-step programs to better writing exacerbate the problem by failing to recognize, as Thomas and Turner point out, that there are many styles with different standards.
The book is divided into four parts. The first, "Principles of Classic Style," defines the style and contrasts it with a number of others. "The Museum" is a guided tour through examples of writing, both exquisite and execrable. "The Studio," new to this edition, presents a series of structured exercises. Finally, "Further Readings in Classic Prose" offers a list of additional examples drawn from a range of times, places, and subjects.
"In this bold and powerful book, Lakoff and Turner continue their use of metaphor to show how our minds get hold of the world. They have achieved nothing less than a postmodern Understanding Poetry, a new way of reading and teaching that makes poetry again important." — Norman Holland, University of Florida
In The Origin of Ideas, Mark Turner offers a provocative new theory to answer these and many other questions. While other species do what we cannot-fly, run amazingly fast, see in the dark-only human beings can innovate so rapidly and widely. Turner argues that this distinctively human spark was an evolutionary advance that developed from a particular kind of mental operation, which he calls "blending": our ability to take two or more ideas and create a new idea in the "blend." Turner begins by looking at the "lionman," a 32,000-year-old ivory figurine, one of the earliest examples of blending. Here, the concepts "lion" and "man" are merged into a new figure, the "lionman." Turner argues that at some stage during the Paleolithic Age, humans reached a tipping point. Before that, we were a bunch of large, unimaginative mammals. After that, we were poised to take over the world. Once biological evolution hit upon making brains that could do advanced blending, we possessed the capacity to invent and maintain culture. Cultural innovation could then progress by leaps and bounds over biological evolution itself, leading to the highest forms of human cognition and creativity.
For anyone interested in how and why our minds work the way they do, The Origin of Ideas offers a wealth of original insights-and is itself a brilliant example of the innovative thinking it describes.
In The Literary Mind, Turner ranges from the tools of modern linguistics, to the recent work of neuroscientists such as Antonio Damasio and Gerald Edelman, to literary masterpieces by Homer, Dante, Shakespeare, and Proust, as he explains how story and projection--and their powerful combination in parable--are fundamental to everyday thought. In simple and traditional English, he reveals how we use parable to understand space and time, to grasp what it means to be located in space and time, and to conceive of ourselves, other selves, other lives, and other viewpoints. He explains the role of parable in reasoning, in categorizing, and in solving problems. He develops a powerful model of conceptual construction and, in a far-reaching final chapter, extends it to a new conception of the origin of language that contradicts proposals by such thinkers as Noam Chomsky and Steven Pinker. Turner argues that story, projection, and parable precede grammar, that language follows from these mental capacities as a consequence. Language, he concludes, is the child of the literary mind.
Offering major revisions to our understanding of thought, conceptual activity, and the origin and nature of language, The Literary Mind presents a unified theory of central problems in cognitive science, linguistics, neuroscience, psychology, and philosophy. It gives new and unexpected answers to classic questions about knowledge, creativity, understanding, reason, and invention.
The great adventure of modern cognitive science, the discovery of the human mind, will fundamentally revise our concept of what it means to be human. Drawing together the classical conception of the language arts, the Renaissance sense of scientific discovery, and the modern study of the mind, Mark Turner offers a vision of the central role that language and the arts of language can play in that adventure.
About fifty thousand years ago, humans made a spectacular advance: they became cognitively modern. This development made possible the invention of the vast range of knowledge, practices, and institutions that social scientists try to explain. For Turner, the anchor of all social science - anthropology, political science, sociology, economics - must be the study of the cognitively modern human mind. In this book, Turner moves the study of those extraordinary mental powers to the center of social scientific research and analysis.