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Marketing Foundations, International Edition Paperback – International Edition, January 1, 2012

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Product details

  • Publisher ‏ : ‎ CENGAGE; 5th edition (January 1, 2012)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 1133190979
  • ISBN-13 ‏ : ‎ 978-1133190974
  • Item Weight ‏ : ‎ 3.15 pounds
  • Dimensions ‏ : ‎ 8.5 x 0.87 x 10.91 inches
  • Customer Reviews:
    5.0 out of 5 stars 1 rating

About the author

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Dr. G. Tomas M. Hult, PhD, is Professor in the Broad College of Business at Michigan State University. He is also part of the research and training team at The American Customer Satisfaction Index (ACSI).

Dr. Hult is a worldwide thought leader in marketing strategy, customer satisfaction, international business, and supply chain management. He regularly speaks at high-profile events (e.g., United Nations, World Investment Forum, European Commission) and publishes influential op-ed articles (e.g., The Hill, Time, Fortune, World Economic Forum). He is a member of the Expert Network of the World Economic Forum as well as the United Nations / UNCTAD's Network of the World Investment Forum. Dr. Hult has been featured on "Talks at Google" and per Google Scholar, Dr. Hult is among the world's top-cited business academicians.

More information about Dr. Hult can be found at:

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5.0 out of 5 stars GREAT BOOK
Reviewed in the United Kingdom 🇬🇧 on June 16, 2014