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Marketing, International Edition Paperback – International Edition, January 1, 2013
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Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014, International Edition combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING 2014, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
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- Publisher : South-Western Educational Publishing; 17th edition (January 1, 2013)
- Language : English
- ISBN-10 : 1285092600
- ISBN-13 : 978-1285092607
- Item Weight : 3.31 pounds
- Dimensions : 8.58 x 1.14 x 10.91 inches
- Best Sellers Rank: #9,547,329 in Books (See Top 100 in Books)
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