Martin Eriksson

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About Martin Eriksson
Martin Eriksson is a 20+ year veteran of product management, having worked for startups and corporates across Stockholm, London, and Boston. Martin is the founder of ProductTank and co-founder and curator of Mind the Product, the world's largest product management community and conference. He has spent the last 18 months interviewing product leaders from all over the world as the co-author of Product Leadership: How Top Product Managers Launch Great Products and Build Successful Teams (due out on O'Reilly May 2017).
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Blog postWe've got a big announcement and we're excited to share it. Mind the Product has a new home – we're joining Pendo! Learn about this exciting move and how it will allow us to support the continued growth and development of our product, content, events, and community. [...] Read more »
The post Mind the Product joins Pendo appeared first on Mind the Product.
3 months ago Read more -
Blog postAs product managers, it is our job to define the right metrics and KPIs for our products and our businesses, which is critical if we want to measure our progress and know if we’re successfully driving the right outcomes. But how do you do that? In no particular order, here are eight of our best [...] Read more »
The post Top product metrics talks from Mind the Product appeared first on Mind the Product.
1 year ago Read more -
Blog postOver the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more. Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back [...] Read more »
The post Refreshing the Mind the Product brand for the next decade appeared first on Mind the Product.
1 year ago Read more -
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Blog postWhether it’s at one of our conferences or meetups, we host events in over 200 cities around the world and love to invite product people to take the stage, share their insights, and push our craft forward. This year we published 102 videos and you watched a staggering 920 days of video on Mind the [...] Read more »
The post The 10 Product Talks You Should Have Watched in 2020 appeared first on Mind the Product.
1 year ago Read more -
Blog postEvery week we curate the best product and design content from across the internet into our weekly product management newsletter Prioritised. Here are the top 10 most clicked articles (and a bonus 11th because it seemed relevant this year!) from the 408 links featured in this year’s 51 newsletters to date — 10 articles that [...] Read more »
The post The 10 Product Articles You Should Have Read in 2020 appeared first on Mind the Product.
1 year ago Read more -
Blog postLast week we ran #mtpcon Digital – our 20th conference but also our first that was fully online. We’ll admit that none of us were quite sure what to expect from a digital conference, or whether an experience limited to your browser could live up to the 19 conferences that preceded it, all of which [...] Read more »
The post Thank you for joining us at #mtpcon Digital 2020 appeared first on Mind the Product.
2 years ago Read more -
Blog postThis year doesn’t just mark the start of a new decade, but also the 10th anniversary of the first ever #ProductTank (and my 20th as a Product Manager). So as good product people, it’s high time we did a retrospective on how we as a craft have done in this 10-year sprint marathon. So as good product people, it’s high time we did a retrospective on how we as a craft have done in this 10-year sprint marathon. [...] Read more »
The post A decade in product – a retrospectiv2 years ago Read more -
Blog postWe were delighted to have Ken Norton join us for our inaugural members-only AMA. Ken is a senior operating partner at GV where he leads investing operations and provides product and engineering support to startups. Prior to joining GV, Ken was a group product manager at Google. In his years as a product manager at Google, [...] Read more »
The post MTP Prioritised : AMA with Ken Norton appeared first on Mind the Product.
2 years ago Read more -
Blog postMind the Product burst to life in a London pub in 2010 when we invited 25 product managers to come together to share stories, experiences, and lessons learned. Since then, we’ve put down roots across the globe and are no longer a community of just 25. Today we’re 200,000+, making Mind the Product the largest [...] Read more »
The post Introducing Mind the Product Membership appeared first on Mind the Product.
2 years ago Read more -
Blog postOn October 17-18, 2019 passionate product people from over 53 countries around the world gathered in London for two days of learning, sharing, and furthering our craft. Thank you for joining us and making it another amazing conference! It started with a day of workshops and product leadership discussions before the main event – a [...] Read more »
The post Thank You for Coming Together to Further our Craft at #mtpcon London 2019 appeared first on Mind the Product.
3 years ago Read more
Titles By Martin Eriksson
In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?
This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
In three parts, Product Leadership helps you explore:
- Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
- Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company’s evolution
- Strategies and tactics for working with customers, agencies, partners, and external stakeholders