Media Management: A Casebook Approach (Routledge Communication Series) 5th Edition, Kindle Edition

4.2 out of 5 stars 23 ratings
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ISBN-13: 978-1138901025
ISBN-10: 1138901024
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Editorial Reviews


As the media industries have undergone drastic transformation, the authors of Media Management: A Casebook Approach have created a timely and appropriate response. The 5th edition book teaches students how to manage legacy media organizations, how to cope with change, and how to start their own media organizations. It is a valuable addition to the tools available for training future media leaders. Stephen Lacy, Professor, Michigan State University

The fifth edition of this impressive book focuses on innovation both inside legacy media organization and in the burgeoning world of entrepreneurs. Diverse and engaging case studies complement guidance on building ethical relationships, fostering creativity, managing change in a global environment, and planning for the unpredictable. Media Management is an invaluable resource for the leaders we need. Jane B. Singer, Professor of Journalism Innovation, City University London

If you want to make career in the media industry: Read this book! If you want to establish your own media firm: Read this book! If you want to prepare for your exam: Read this book! The outstanding performance of this book consists of a both detailed and comprehensive analysis of media management. The instructive case studies support students and professionals to understand the tasks and the challenges of an industry in change. The authors pick up these change and concentrate on managing journalism as well as on managing entertainment, on the tasks of CEO’s in conglomerates as well as on entrepreneurial management. Klaus-Dieter Altmeppen, Professor, Catholic University of Eichstätt-Ingolstadt

Underscoring and reinforcing concepts like globalization, the importance of the ability to manage change and the shifting nature of media work, Media Management, Fifth Edition continues to provide students and others with the tools they need to understand and manage the challenges of 21st century media industries. Marianne Barrett, Senior Associate Dean and Louise Solheim Professor, Walter Cronkite School of Journalism and Mass Communication, Arizona State University

--This text refers to the hardcover edition.

About the Author

C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia.

Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas.

George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin.

Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

--This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B013RC61HI
  • Publisher ‏ : ‎ Routledge; 5th edition (August 11, 2015)
  • Publication date ‏ : ‎ August 11, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 9098 KB
  • Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 434 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.2 out of 5 stars 23 ratings

Customer reviews

4.2 out of 5 stars
4.2 out of 5
23 global ratings

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Reviewed in the United States on October 31, 2020
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Reviewed in the United States on December 1, 2021
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