Melissa Perri

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About Melissa Perri

Melissa Perri is the CEO of Produx Labs, a Product Management consultancy, and the author of “Escaping the Build Trap”. She believes the key to creating great products is growing great product leaders.

Committed to that mission, she created the online school Product Institute, where she has shared her scientific approach to Product Management with over 3500 students. In 2019, Melissa was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program.

As a consultant, Melissa works with executives worldwide to set up their product organizations, advise on product strategy, and grow product leaders into Chief Product Officers. She has a B.S. in Operations Research and Information Engineering from Cornell University.

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1 11 1

$14.70

Kindle Edition
$26.99

Kindle Edition
$45.73

Tankobon Softcover

Author Updates

Titles By Melissa Perri

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Escaping the Build Trap: How Effective Product Management Creates Real Value Nov 1, 2018

by Melissa Perri

( 848 )

$14.70

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

Why organizations ship features rather than cultivate the value those features represent
How to set up a product organization that scales
How product strategy connects a company’s vision and economic outcomes back to the product activities
How to identify and pursue the right opportunities for producing value through an iterative product framework
How to build a culture focused on successful outcomes over outputs

Other Formats: Audible Audiobook , Paperback , Spiral-bound , Audio CD

Raus aus der Feature-Falle: Wie effektives Produktmanagement echten Mehrwert schafft (German Edition) Jan 25, 2020

by Melissa Perri, Jørgen W. Lang

( 14 )

$26.99

Echter Mehrwert statt Feature-Sammelsurium

US-Bestseller zum Thema Produktmanagement
Für Produktmanager aller Karrierestufen, Führungskräfte, aber auch Entwickler, Designer
Mit praxistauglichen Tools, Techniken und Fallstudien

Die Feature-Falle schnappt immer dann zu, wenn Unternehmen sich stärker auf die Auslieferung und die Entwicklung von Features konzentrieren als auf den tatsächlichen Mehrwert dieser Features für den Nutzer oder Kunden. Das Unternehmen macht dann den Fehler, seinen Erfolg anhand von Outputs anstatt von Outcomes zu messen und gefährdet auf Dauer seine Stellung im Markt oder sogar seinen Fortbestand.
Perri beschreibt anschaulich und inspirierend, wie Unternehmen und Organisationen durch eine wirksame Produktkultur der Feature-Falle entgehen und eine nachhaltige Produktstrategie entwickeln. Sie spielt durch, welche Formen der Kommunikation und Zusammenarbeit und welche robusten Produktmanagementpraktiken hierfür entscheidend sind.
Das Buch demonstriert, welche Schlüsselstellung Produktmanager einnehmen und behandelt unter anderem, wie Unternehmen

die Feature-Falle erkennen und vermeiden
durch eine konsequente Produktstrategie Unternehmensvision, wirtschaftliche Ergebnisse und Produktaktivitäten verbinden
eine Kultur aufbauen, die Outcomes über Outputs stellt

Other Formats: Paperback

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