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About Mike Kim
Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.
Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top business thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.
He has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.
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It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?
Much of the personal brand space plays out in two ways. The first group of people sells a false version of themselves, thinking that image or perception alone will get them the results they seek. These folks don’t realize that attention isn’t owed, it’s earned.
The flip side of presenting a false version of yourself is oversharing in the name of authenticity. They talk nonstop about their issues, sometimes revealing way more than what is even comfortable to read about. It’s as if these people are trying to sell their struggles, and it doesn’t work in the long run. Like a car wreck, these folks garner attention, but it’s short-lived.
Here’s a simple question that can serve as a litmus test for you: “Can I build a campfire around what I’m sharing?” Is there warmth? Are you building something that is attractive and inviting to others? Can you build a community around it? Are you someone whom others want to invite onto their stages, in front of their employees, or into their lives?
In You Are the Brand, Mike Kim shares his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand. In this practical and inspiring book, you will learn:
Professional copywriter and marketing consulting Mike Kim shares a wealth of actionable tips for the single most important component of your fundraising efforts: your support letter.
The support letter is essentially the “sales letter” of the fundraising world. In Writing A Winning Support Letter, Mike shows you the four non-negotiable components to an effective support letter. You’ll also learn how to utilize interesting facts, personal touches, and powerful words that will paint a vivid picture of your mission – and move your reader to support your cause.
You’ll also get free access to downloadable templates from actual support letters Mike has been hired to write – that have resulted in well over $100,000 in donations for individual missionaries.
Save yourself hours of frustration writing your next support letter from scratch. Adapt and utilize these proven letters, communicate with clarity, and raise more money for your cause.