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About Mitche Graf
In 2019, he took time off from his own businesses and became the President of an affiliate for the San Francisco Giants baseball team for a season, and bolstered attendance by over 12%, which was the biggest increase in all of professional baseball.
Over the past three decades, Mitche has created many multi-million dollar companies.....two award-winning restaurants, a bustling catering & events company, a national spice manufacturing business with over 4000 accounts, a photography studio, a cribbage board company, an award-winning limousine business, a portable hot tub rental business, a drive-through espresso company, an educational products company, an athletic fitness testing corporation, and even a night crawler company.
Having started, built, and successfully operated and sold numerous enterprises in a multitude of industries has taught him a simple truth: the same basic business principles apply, regardless of the arena you may play in.
As an educator and motivational speaker, Mitche's high-voltage seminars, workshops and coaching have been taught around the world to over 75,000 people in nine countries and nearly every state in the U.S. His cutting-edge articles and columns have appeared in the pages of business trade magazines such as Rangefinder, PPA Magazine, Limo Digest, Chauffer Driven, Image Maker, and Fresh Cup, as well as many online marketing sites and blogs. Mitche's students have generated in excess of $1,000,000,000 in sales as a direct result of executing on his innovative methods and techniques.
A majority of his education and training has been from the School of Hard Knocks, from which he has earned his PhD degree. Through the high-notes of his business home runs, to the low-notes of bankruptcy in the 1990s, Mitche has continued to make bold attempts to redefine the limits of his abilities, and to reinvent the way his businesses operate so they don't become all-consuming black holes that suck him dry of his creative juices and zest for life.
Getting punched in the face from failure is probably the best teacher he has ever had and most of the lessons he has learned were born out of those failures.
He firmly believes life is meant to be lived, not endured, and we each can make a profound difference in the world. He loves his family, loves his friends, and the rest just falls into place!
He is passionate about the outdoors, and laughing, playing guitar, reading, listening to great music, cooking and eating, drinking good wine, taking a tremendous amount of time off to chill, and most importantly, spending time with his family.
Mitche lives in a small country town in Oregon with his wife Tami and their three small children Jaycee, Colton, and Sierra, Tilly the Dog, Nickels the Bunny, Coral the Hermit Crab, and several hundred guppies (names not important).
He spends much of his time looking for ways to work smarter, not harder, so he can spend more time doing and enjoying the things in life that are most important to him.
He believes that EVERY DAY IS A SATURDAY, and this perspective inspires him to wake up every day with a sense of excitement and enthusiasm to live his life by design.
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"Business Basics BootCamp — The Ultimate Crash Course" will give you the 30,000-foot view of not only how to put together a vibrant business, but to create the lifestyle of your dreams.
Chapters will cover...
How to find the balance between your personal and professional life
How to develop a new "24-7" mentality
How to live every day like it was Saturday
HIGH VOLTAGE BRANDING
How to implement the elements of a successful brand
How to identify if your brand is "broke" and simple ways to fix it
How to understand the "5-Second Image Challenge"
EFFECTIVE TIME MANAGEMENT
How to implement the 80/20 principle to maximize your efficiency
How to get twice as much done in ½ the time
How to identify “time wasters” from your schedule and eliminate them forever.
How to develop of "hook" that separates you from the rest of the pack
How to set realistic and attainable goals for your business
How to create "sure-fire" marketing campaigns that will not break the bank
How to develop an effective sales system that will increase profits
How to increase your sales averages without raising your prices
How to make your price list your #1 Salesperson
PRICING FOR PROFIT
How to create an incentive-based pricing philosophy for your products and services
How to build irresistible packages
How to determine if your pricing is correct or needs adjustments
MASTERING SOCIAL MEDIA
How to harness the power of the web to give you the winning edge over your competition
How to leverage your knowledge and expand your brand using proven online techniques
How to not allow social media to become a "time bandit" and create an addiction that can't be resisted
This intensive look inter the inner-workings of creating the lifestyle of your dreams while at the same time building a successful business venture will give you a renewed perspective on what is truly important
Best-selling author, serial entrepreneur, international speaker and former All-American Track & Field athlete Mitche Graf has been a passionate lifestyle entrepreneur for over 25 years, dangling his toes into the ponds of many intriguing industries along the way.
From selling used bicycle parts out of his garage in the seventh grade to running three companies today, he has prided himself on knowing how to squeeze every drop of potential out of his endeavors.
Over the past three decades, Mitche has created two award-winning restaurants, a bustling catering & events company, a national spice manufacturing business with over 4000 accounts, a photography studio, a cribbage board company, an award-winning limousine business, a portable hot tub rental business, a drive-through espresso company, an multi-million dollar educational products company, an athletic fitness testing corporation, and even a nightcrawler company.
As an educator and motivational speaker, Mitche’s high-voltage seminars, workshops, and coaching have been taught around the world to over 75,000 people in nine countries and nearly every state in the U.S.
Your “brand” is much more than a logo on a piece of paper or your business card. It’s about who you are and what you do on the deepest levels.
In today’s highly competitive world of business, the strong will survive and the weak will perish... which one will you be?
The world is filled with "red oceans"... everyone competing for the same clients with the same products, same services, same everything... and this innovative and cutting edge book will give you the tools necessary to win the branding war!
When the client can't differentiate between you and everyone else, it becomes a pricing war and you will always lose that battle.
This book, written by best-selling author Mitche Graf, will teach you the secrets on how to create a "blue ocean" for your products and services, so you can separate your brand from the rest of the pack.
Mitche has been involved in sales and marketing for over 30 years and has ventured into many exciting industries, from selling lemonade at the age of 4 to the running of 4 companies today.
He prides himself on knowing how to maximize each and every business he has been involved with, and has a PhD degree from the “School Of Hard Knocks”.
Through all of his experiences, he’s learned that the basic principles of life and success are the same regardless of who you are and what you do… YOU MUST LOVE WHAT YOU DO WITH ALL YOUR HEART!
He firmly believes that life is meant to be lived, not endured and that we each have the ability to make a difference in the world, by taking an ordinary everyday situation and turning it into a magical moment.
Don’t miss this opportunity to really shake up your perception of what a successful brand means and how to put yours at the top of the food chain!
You will leave this motivational book with a clear path on how to create a blue ocean for your business.
What People Are Saying About Mitche…
“Having the proper work/life balance is a must in today’s intense business world, and Mitche’s book will provide you with the inspiration to develop and implement skills to help achieve YOUR perfect lifestyle. I loved it!”
Gary Cooper, Owner- So Cheesy, LLC
“Mitche has once again hit the ball out of the park! Besides being entertained, we thoroughly enjoyed his hard-hitting stories that brought it all home for us.”
Mark & Elaine Huender, Owners- The Big Picture Photography Studio
“Mitche Graf has a way of power-punching your creative juices. I couldn’t wait to get started on redefining my business and personal goals!”
Tami Lynn, Owner- G-Gourmet Catering & Events
"Just what I needed at the right time. I just quit my job to return to my first passion, photography. The only thing is I needed a plan. Mitche's straight forward approach has given me a road map to start building that plan. As I progress through the book and make notes I think this will help me get what I want out of my business and allow me to fulfill my dreams."
Are you looking for simple recipe ideas that will take your "Back Deck" prowess to the next level, but don't want to go to culinary school in order to learn how to make a gourmet meal? Then this compact but powerful recipe book is perfect for you! Great gift idea for Dad or Mom, friends who like to grill, or for anyone who enjoys grabbing a nice slab of meat or fresh veggies and throwing them on the grill.
You will learn how to make-
- Marinated Flank Steak
- New York Strip Chicago Style
- Sirloin Steak With Garlic Butter
- Grilled Steak Salad With Asian Dressing
- BBQ Ribs And Dry Spice Rub
- Korean BBQ Short Ribs
- Southern BBQ Chicken
- Grilled Chicken Pineapple Sliders
- Honey Chicken Grilled Kabobs
- Grilled Tandoori Lamb
- Grilled Lamb Steaks
- Lemon And Thyme Lamb Chops
- Grilled Spicy Lamb Burgers
- BBQ Teriyaki Pork Kabobs
- Chinese BBQ Pork
- Sweet Smoked Pork Ribs
- Grilled Salmon With Cilantro Sauce
- Spice Grilled Shrimp
- Grilled Turkey Legs
- BBQ Turkey- Grilled Veggies With Basil Vinaigrette
- Marinated Grilled Veggies With Avocado Whipped Feta
- Grilled Oysters
- Lemony Grilled Salmon
- Smoked Standing Rib Roast
- Smoked Turkey
- Monster Smoked Meatloaf
27 recipes in all covering all major meat groups, and all types of grilling and smoking techniques! Grab a good cup of coffee and hit the back deck for some quality reading time, while you re-ignite your passion for your grill. Romance comes in many different shapes, and your love affair with fire will be flamed even more after reading this book. Get inspired, get some meat, and get going!
From the grocery store, to the gas station, to the TSR on the phone, to the car dealership.......there has been a major shift away from making the customer #1 to making things convenient, making things fast, and making things cheap. In all of this progress, the customer has been left behind and forgotten.
This revolutionary and innovative book will take you on a deep dive into what it really means to go above and beyond your customer’s expectations, and how to create fans for life.
You will discover how the best organizations get their employees to “buy in” to the bottoms-up approach instead of the top-down traditional pyramid.
We are in the midst of a colossal service crisis that has hit every sector of our economy and is causing even successful companies to rethink their approach to taking care of their customers.
The books shows you how to-
- Proactively solve problems before them become an issue and turn customer complaints into 5-star reviews
- Design a customer-focused culture so powerful your employees will automatically do the right thing
- Go the extra mile, even when you don’t want to
- Create a mindset of “exceptionalism”
- Institute guidelines that will revolutionize your new employee training
- Hire only the right employees from the start instead of trying to convert them after they are hired
- Become obsesses with delivering an impeccable customer experience each and every time they have contact with your company
- Engage your employees and customers differently from the beginning
- Learn the 6 keys of the revolutionary “6-STAR SERVICE MANIFESTO” and how to implement them into the foundation of your business
- How to proactively use social media to your advantage
- How to get the competitive edge over mediocre service providers
Many of these concepts are not found in typical customer service resources, but now the door is being opened wide to give you a behind-the-scenes glimpse at what “platinum service” looks like and how you can implement the techniques into your own business fabric.
Your customers need to be not only satisfied, but happy beyond their wildest expectations. Customer service should be at the bedrock and foundation of all business... all that customers really want is to be respected, appreciated and heard.
If you can provide an unsurpassed commitment to taking care of your customers’ needs, you will be able to blow your competition aware and put your business at the top of the food chain.
Customer Service Is DEAD will become the new standard in how to take care of your customers and will make CS fun again!
Best-selling author, serial entrepreneur and nationally-syndicated radio show host Mitche Graf has spent the last 35 years seeing what once was something we took pride in, to now something that is a nuisance. He will give you the tools to be able to completely reinvent the way CS is handled in your business.
“The Unleashed Entrepreneur- A Kick-Ass Guide To Harnessing Your Inner Ninja, Working Less, and Designing Your Perfect Lifestyle” is jam-packed with simple tools and inspiration to ignite your hidden passions, re-activate your creative juices, while taking back control of your valuable time to pursue the things in life that are most important to you. Whether you are a seasoned pro or a new start up business, this motivational read will give you a methodical blueprint for success.
You will discover:
* How to eliminate, delegate, and streamline up to 80% of your daily activities.
* How to focus on your “Super Powers” and get ride of everything else.
* How to treat time as your most valuable asset, and how you spend your time is the most important decision you must learn to make.
* How to enjoy the “special moments” in life that define you as a person.
* How to recalibrate your thinking so you live like Every Day Is A Saturday!
Mitche Graf's refreshingly entertaining and provocative deep dive into the inner-workings of what your true success really means, gives you the 40,000-foot view over how to crack the code of balancing your personal life AND being a World-Class Entrepreneur.
As an author, serial entrepreneur and an internationally-renowned business speaker, Mitche has dangled his toes into the ponds of many intriguing industries in his career. From selling used bicycle parts out of his garage in the seventh grade to running three successful companies today, he prides himself on knowing how to squeeze every drop of potential out of his endeavors. His high-energy business and motivational seminars have been given around the world to over 75,000 people in 9 countries and nearly every state. Considered by many to be the "Captain of Small Business Branding" his unique perspectives on creating a work-life balance will give you a renewed vision for your life, and your business enterprises.
Mitche takes you behind the glitz and glam of owning your own business in sharing what it’s really like to grind and hustle to make your dreams a reality. Marketers, sales professionals and business owners will begin to reinvent the way they look at their job duties with an entirely new perspective.
Stuck, bored, or simply ready for a major shakeup? Then stop whining and talking about it and jump in with both feet! There is no better time than NOW to jump in with both feet! This powerful book will jumpstart your process with practical tactics taking you from a run-of-the-mill business person to a World-Class Entrepreneur!
- “Having the proper work/life balance is a must in today’s intense business world, and Mitche’s book will provide you with the inspiration to develop and implement skills to help achieve YOUR perfect lifestyle. I loved it!”
Gary Cooper, Owner- So Cheesy, LLC
- “Mitche has once again hit the ball out of the park! Besides being entertained, we thoroughly enjoyed his hard-hitting stories that brought it all home for us.” Mark & Elaine Huender, Owners- The Big Picture Photography Studio
- Mitche Graf has a way of power-punching your creative juices. I couldn’t wait to get started on redefining my business and personal goals! Tami Lynn, Owner- G-Gourmet Catering & Events
"Just what I needed at the right time. I just quit my job to return to my first passion, photography. The only thing is I needed a plan. Mitche's straight forward approach has given me a road map to start building that plan. As I progress through the book and make notes I think this will help me get what I want out of my business and allow me to full my dreams.
An internationally renowned speaker, serial entrepreneur and best-selling author, Mitche has been passionately involved in sales and marketing for over 25 years and has ventured into many exciting businesses, from a used bike parts business he ran out of the garage in the 7th grade to the running of three companies today, and has prided himself on knowing how to maximize each and every business he has been involved with.
Through all of his experiences, he's learned that the basic principles of life and success are the same regardless of who you are and what you do with your life- YOU MUST LOVE WHAT YOU DO WITH ALL YOUR HEART!
He firmly believes that life is meant to be lived, not endured, and we each have the ability to make a difference in the world. He love his family, loves his friends, and the rest just falls into place!
Some of the key principles Mitche covers in this book are....
* We can't choose when we are born and when we die. What we can choose is how we spend our "dash."
* At the end of your life, all that matters is who you loved and who loved you.
* Life is short! Way too short to not do what you are passionate about.
* If you love what you do, you will never have to work a day in your life!
Plus much more! Explore "The Passionate Life" with Mitche as he challenges your brain, and gives you a renewed sense of zest and zeal for living!
Have you been thinking about getting into the specialty coffee and espresso industry? Are you an already established business looking for effective and innovative marketing techniques that will take your business to the next level of sales and profits, but don't know how to get there?
This short but powerful book will teach you-
- How to develop an implement a Marketing program that will create excitement, increase profits, and keep customers coming back time and time again.
-How to increase your annual sales by $10,000, $50,000, $100,000 or more by using simple Marketing techniques.
-How to save as much as 30% on your cost of goods through the power of negotiation.
-How to increase your average per-cup selling price by as much as .75 without raising your prices.
-How to create "SureFire" promotions that will blow the competition away.
-Plus much, much more!
"Excellent Presentation! A MUST read for all of those pursuing the ever-expanding espresso niche in the coffee segment of the beverage industry." Dick Boyd, President/CEO, Boyds Coffee/Italia D'Oro Espresso
"Marketing, Marketing, Marketing! As important as Location, Location, Location. Mitche Graf's book is an absolute must read for EVERY specialty coffee retailer." Ward Barbee, Publisher, Fresh Cup Magazine