It was kind of interesting, but I was hoping for a bit more detail on how they got the business up and running and then the steps they took to build it and improve it. Instead it seemed like it kept jumping ahead with little explanation. One minute they have an idea to rent DVD's by mail, the next minute it's opening day and orders are flowing in. How did they get the word out about their website. Where are these customers coming from? How did they find out about Netflix. Then they're talking about the problems they're having with selling DVD's online...huh? Oh, they rent and sell, okay. I was an early NF subscriber (I found out about NF in a magazine article about classic movies being released on DVD) and the reason I joined was because of the huge selection, especially older, more obscure titles and foreign films that no other video stores would carry. Their was no talk of this being one of their strategies. Also, no mention of how they realized they would need to set up a network of distribution centers to cover the entire nation or how they did it. Later, NF falls on hard times (how they don't say) and they have to let a bunch of their early employees go, the same ones that are being interviewed for this show, but later when they're talking about developments that happened ten years later, some of the same people are describing the events...wait, I thought you were fired? I guess you got called back? So then Blockbuster decides to get into the online DVD by mail business and it takes off like a rocket. They're mopping the floor with NF one minute, and then the next minute Blockbuster is filing for bankruptcy...wait, what happened? You would think 1h 44m would be plenty of time to tell a complete story, but I thought it was a bit disjointed and left a lot of holes.