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About Nick Kolenda
Visit his blog to get dozens of guides on psychology and business: www.NickKolenda.com.
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Using principles from cognitive psychology, Nick Kolenda developed a unique way to influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.
Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.
Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:
Step 1: Mold Their Perception
Step 2: Elicit Congruent Attitudes
Step 3: Trigger Social Pressure
Step 4: Habituate Your Message
Step 5: Optimize Your Message
Step 6: Drive Their Momentum
Step 7: Sustain Their Compliance
This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.
Humans learn by association. Every concept that you understand is connected to an earlier concept. So then, what happens if you retrace those connections? Wouldn’t you eventually find a starting point? Indeed, you would. The Tangled Mind argues that a small group of primitive concepts fueled your knowledge of the world. Essentially:
- You discover the world via sensory experience.
- You “scaffold” new concepts onto sensory elements.
- Future concepts inherit sensory meaning.
Today, your entire knowledge rests upon a sensory foundation. In this book, you’ll learn how those sensory underpinnings influence your perception and behavior. You’ll discover practical applications in life and business, and you’ll learn how those concepts build your deep-rooted beliefs and values (e.g., morality, religion, politics).