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About Nigel Moore
NIGEL MOORE is a husband, dad, investor, speaker, entrepreneur and mentor to small businesses around the world (with a special focus on MSPs and IT Solution Providers).
Instead of playing football with the cool kids in school, Nigel stayed at home and spent his afternoons and weekends typing code into his Commodore 64 from computer magazines, kicking off a lifelong fascination with all things Technology. Nigel started officially earning money from the IT space in 1998 doing some consulting while he was studying an Information Science degree at university.
This was quickly followed by a job at a local web development agency, where Nigel quickly rose to become the general manager (ultimately prompting him to follow his idol at the time, Bill Gates, to dropout of university).
In 2002, Nigel joined his first Outsourced IT Support firm, again becoming general manager a few years later. Then, in 2008, through a crazy turn of events, Nigel ended up owning his own MSP (ask him about it if you ever meet him in person).
Nigel grew the MSP from a single person business to a small team over the next few years, and in 2014, Nigel, along with another friend, merged two MSPs together. They spent the next few years systemizing, hiring good people and working ON the combined business.
In 2016, they were given an offer they couldn’t refuse, and the MSP was acquired. In early 2017, Nigel founded The Tech Tribe, which is now fast becoming the world’s leading community for MSPs, made up of hundreds of MSPs from around the world, all learning, growing and helping each other to better run and grow their businesses.
Nigel has a deep belief that everyone has their own special genius inside of them, and he loves helping small business owners work out how to find that genius and then spend as much time as possible working in it.
Nigel lives on the beach 90 minutes north of Sydney along with his wife, two daughters and their (loudly snoring) French Bulldog. He’s a daily meditator & journaler, surfer, swimmer and snowboarder, and when he’s not working or spending time with the family—you’ll find him out riding waves in the ocean or dreaming about his next snowboarding trip.
For more details about The Tech Tribe, please visit https://thetechtribe.com or if you’re interested in talking with Nigel about an equity for advisory arrangement or a potential investment, please send an email to email@example.com.
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"What I learned about Value-Based pricing in this book absolutely blew my mind" - Dan Baird, Founder, Paronubi Ltd
Working out what to include and exclude in an MSP offering as well as how to bundle, package and price your plans is one of the toughest things most MSPs face when building and growing their business.
In this short but impactful read, Nigel demystifies the process, answers the tough questions and provides examples to help you build an MSP offering that not only appeals to your clients but also allows you to scale.
Inside these pages, you will discover:
-- Why your pricing model might be sending you out of business.
-- How the fastest growing MSPs are scaling their business.
-- How to structure your plans without unnecessary complexity.
-- How to price your Agreements
-- And much, much more!
"After spending many years and thousands of dollars trying all the other expert’s advice (and failing miserably), Nigel’s method of walking you through the key pricing considerations and telling me to just GET IT DONE was the slap in the face I needed to jolt me out of my paralysis by analysis and move my business into more profitable pricing."
Chris Moroz, CEO, Your IT
"I am so envious right now of everyone lucky enough to read this book in the beginning stages of starting their TSP. Nigel has put together the perfect recipe for doing something that took me so long to accomplish when I first started my business. This book is certain to save the reader countless hours of time and frustration."
Tom Fisher, CEO, The Tech Frood
"Delivering managed services is the best scalable business plan for your IT service business. You could spend months doing google research, asking peers, and attending conferences, or you could just read Nigel’s Package Price Profit book.
In MSP forums the question of how to price your MSP offering gets asked A LOT. Nigel lays out out the why, the how, with examples to jumpstart your effort to build your perfect MSP offering.”
Todd Kane, CEO, Evolved Management
"Nigel has produced a guide on pricing for the MSP Industry that is the IT equivalent of Back to the Future's Grays Sports Almanac. If I had a time travelling DeLorean and flexible morals I'd go back 15 years to when my bumbling journey through the pricing minefield began and out-MRR all y'all. Since I find myself short a time travelling DeLorean, I've settled for an easy 90 minute read that has delivered valuable new packaging pricing and sales methodology insights to even this battle hardened MSP. 88 Stars."
Jeremy Johnson, CEO, GO Computers
"Nigels first book is a gem for those commencing their journey into the abyss of Managed Services. Nigel has taken away the mystery and provided some pieces of great advise or as Nigel calls them “golden nuggets”.
Having been down this path myself I found this book to be one of the most amazingly simple, yet easy to follow approaches to pricing & packaging."
Scott Schulze, Managing Director, Escape IT
"As an MSP owner for 20 years what I have learned is that growing a professional services business past 40 staff organically is an exciting journey, but hard work.
After speaking to hundreds of MSPs, IT Support Providers and Industry Experts during the Initial stages of the global COVID-19 threat, Nigel gathered all the best tips, intel, strategies and tactics he saw to help MSPs navigate these times and collated it in these pages.
Here's some of what's included:
-What to Do to Give Your MSP of ITSP the Best Chance of Survival
-What you Need to do to Thrive when Confidence Returns
-How to Communicate to your Team & your Clients