Buying Options

Kindle Price: $13.99

Save $4.01 (22%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

You've subscribed to ! We will preorder your items within 24 hours of when they become available. When new books are released, we'll charge your default payment method for the lowest price available during the pre-order period.
Update your device or payment method, cancel individual pre-orders or your subscription at
Your Memberships & Subscriptions

Buy for others

Give as a gift or purchase for a team or group.
Learn more

Buying and sending eBooks to others

Select quantity
Buy and send eBooks
Recipients can read on any device

Additional gift options are available when buying one eBook at a time.  Learn more

These ebooks can only be redeemed by recipients in the US. Redemption links and eBooks cannot be resold.

Share <Embed>
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Nudge: The Final Edition by [Richard H. Thaler, Cass R. Sunstein]

Follow the Author

Something went wrong. Please try your request again later.

Nudge: The Final Edition Kindle Edition

4.5 out of 5 stars 1,514 ratings

Price
New from Used from
Kindle
$13.99
Great on Kindle
Great Experience. Great Value.
iphone with kindle app
Putting our best book forward
Each Great on Kindle book offers a great reading experience, at a better value than print to keep your wallet happy.

Explore your book, then jump right back to where you left off with Page Flip.

View high quality images that let you zoom in to take a closer look.

Enjoy features only possible in digital – start reading right away, carry your library with you, adjust the font, create shareable notes and highlights, and more.

Discover additional details about the events, people, and places in your book, with Wikipedia integration.

Get the free Kindle app: Link to the kindle app page Link to the kindle app page
Enjoy a great reading experience when you buy the Kindle edition of this book. Learn more about Great on Kindle, available in select categories.

Cure your wanderlust for less with virtual travel
Amazon Explore Browse now
Popular Highlights in this book

From the Publisher

Discover how to make better decisions for yourself, your family, and society

Editorial Reviews

Review

“A cultural phenomenon [that] finally brought behavioral economics into the mainstream . . . This version of the book is chock-full of new ideas. . . . Since the pandemic began, governments and companies around the world have had to think creatively about how to nudge people to wear masks, socially distance, and get vaccinated. And we’ve seen a lot of creative campaigns that adopt strategies outlined in Nudge.” ―NPR’s Planet Money

“Few books can be said to have changed the world, but
Nudge did. The Final Edition is marvelous: funny, useful, and wise.” ―Daniel Kahneman, #1 New York Times bestselling author of Thinking, Fast and Slow
 
Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It’s the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original.” ―Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife
 
Nudge has changed the way we think about both business’s and society’s biggest problems. The Final Edition is full of new insights and well worth reading.” ―Eric Schmidt, former CEO of Google
 
“We used the core principles of
Nudge when designing our protocols for resuming play during the pandemic. This new edition provides a refreshed set of practical concepts and strategies to influence decision-making for good.” ―Adam Silver, NBA commissioner
 
“If you’ve read
Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.” ―Robert Cialdini, New York Times bestselling author of Influence

“Revolutionary. Once you’ve read it, you start seeing the evidence everywhere. Evidence that economic orthodoxy is woefully out of date, that as humans we’re not always rational, and that in every bit of architecture, design, and economic choice, we are ALWAYS being nudged in some way. Once we see and accept that, we can ask how we can make better choices. This book points us in the direction. It changes the way you see the world—this edition even more so.” ―
David Byrne, musician

“In the spirit of Donald Norman’s
The Design of Everyday Things . . . Thaler and Sunstein deliver a spirited argument to enable well-informed people to overcome various biases and ‘probabilistic harms’ to do what is best for them and, in the present case, their fellow ‘American Humans.’ . . . Students of design, politics, economics, and many other fields will delight in these provocative discussions.” ―Kirkus Reviews

Acclaim for the original edition of Nudge

Nudge has changed the world. You may not realise it, but as a result of its findings you’re likely to live longer, retire richer and maybe even save other people’s lives.” —The Times (London)

“Probably the most influential popular science book ever written.” —
BBC Radio 4

“One of the few books . . . that fundamentally changed the way I think about the world.” —
Steven D. Levitt, coauthor of Freakonomics

“Engaging and insightful . . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —
The New York Times Book Review

“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —
The Boston Globe
 
“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” —
Michael Lewis, author of Moneyball and Liar’s Poker

“This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —
Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow
 
“Utterly brilliant . . .
Nudge won’t nudge you—it will knock you off your feet.” —Daniel Gilbert, author of Stumbling on Happiness

Nudge is as important a book as any I’ve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you’re not interested in any of these topics, you can read something else.” —Barry Schwartz, The American Prospect

“Engaging, informative, and thoroughly delightful.” —
Don Norman, author of The Design of Everyday Things and The Design of Future Things

“A wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —
Roger Lowenstein, author of When Genius Failed
 
“Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.” —
Newsweek
 
“Great fun to read . . . Sunstein and Thaler are very persuasive.” —
Slate
 
Nudge helps us understand our weaknesses, and suggests savvy ways to counter them.” —The New York Observer
 
“Always stimulating . . . An entertaining book that also deeply informs.” —
Barron’s
 
“Entertaining, engaging, and well written . . . Highly recommended.” —
Choice
 
“This
Poor Richard’s Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor.” —Law and Politics Book Review
 
“There are superb insights in
Nudge.” —Financial Times

About the Author

Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, is the Charles Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of  Business. Cass R. Sunstein, winner of the Holberg Prize, is the Robert Walmsley University Professor at Harvard University. --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B0946MV5SV
  • Publisher ‏ : ‎ Penguin Books (August 3, 2021)
  • Publication date ‏ : ‎ August 3, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6604 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 384 pages
  • Page numbers source ISBN ‏ : ‎ 0241552109
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.5 out of 5 stars 1,514 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Richard H. Thaler is the Charles R. Walgreen Distinguished Service Professor of Economics and Behavioral Science at the University of Chicago's Graduate School of Business where he director of the Center for Decision Research. He is also a Research Associate at the National Bureau of Economic Research where he co-directs the behavioral economics project. Professor Thaler's research lies in the gap between psychology and economics. He is considered a pioneer in the fields of behavioral economics and finance. He is the author of numerous articles and the books Misbehaving: The Making of Behavioral Economics; Nudge: Improving Decisions about Health, Wealth and Happiness (with Cass Sunstein), The Winner's Curse, and Quasi Rational Economics and was the editor of the collections: Advances in Behavioral Finance, Volumes 1 and 2. He also wrote a series of articles in the Journal of Economics Perspectives called: "Anomalies". He is one of the rotating team of economists who write the Economic View column in the Sunday New York Times.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,514 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on September 29, 2021
28 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on July 21, 2022
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on August 5, 2022
Reviewed in the United States 🇺🇸 on August 10, 2022
Reviewed in the United States 🇺🇸 on January 6, 2022
3 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on February 9, 2022
10 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on January 18, 2022
3 people found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on February 2, 2022

Top reviews from other countries

Eddy Young
2.0 out of 5 stars Misleading subtitle
Reviewed in the United Kingdom 🇬🇧 on June 2, 2022
15 people found this helpful
Report abuse
Amazon Customer
1.0 out of 5 stars Avoid
Reviewed in the United Kingdom 🇬🇧 on May 15, 2020
14 people found this helpful
Report abuse
gearoid coyle
3.0 out of 5 stars Very American
Reviewed in the United Kingdom 🇬🇧 on June 16, 2021
9 people found this helpful
Report abuse
Chris Worth
4.0 out of 5 stars Good summing up of a field becoming part of marketing's armoury
Reviewed in the United Kingdom 🇬🇧 on April 15, 2014
8 people found this helpful
Report abuse
A. Customer
4.0 out of 5 stars Brings together some interesting points
Reviewed in the United Kingdom 🇬🇧 on December 10, 2013
10 people found this helpful
Report abuse
Report an issue

Does this item contain inappropriate content?
Do you believe that this item violates a copyright?
Does this item contain quality or formatting issues?