Patrick R. Alexander
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About Patrick R. Alexander
Patrick R. Alexander lives in Cleveland, Ohio. Along with writing, he has produced award-winning theatre in Los Angles, travel documentaries about Switzerland that guided the development of The Travel Channel, and most recently he was executive producer of the highly acclaimed feature-length thriller, I SEE YOU, staring Helen Hunt. Patrick’s friendship with Michael Keresman and lifelong curiosity in entrepreneurship led to this, his fist nonfiction book, Encrypting Billions. His company, Legenderry Communications continues to expand in the entertainment world.
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“Imagine tens of thousands of banks, millions of merchants and billions of consumers all over the world. Safety, security and trust will unlock E-Commerce for the world.” Michael Keresman, Visionary Internet Entrepreneur, 1999
Encrypting Billions is a wonderful true story, about a creative man and his business, CardinalCommerce. Keresman built his company and challenged the Status Quo at the dawn of E-Commerce in the most unlikely place for E-Commerce growth, Cleveland, Ohio.
Keresman likens his business’s proprietary technology as "Encrypting a Fistful of Dollars.” Mostly because, Keresman fancied the internet at the turn of the last century, as being similar to the Wild West all over again. He believed the Internet gold rush had overwhelmed all the lawmen available. The badlands were full of bandits and thieves lurking. Fraud and identity theft made e-commerce terrifying.
Here’s what’s included inside Encrypting Billions:
◆ The True Secret to any successful business follows a simple notion observed by countless entrepreneurs since the beginning of time. Because of this Keresman INSTANTLY he recognized the direction of his future success.
◆ The 2 Ideologies of Leadership: When you wield these swords, you will inch your products and services to the front of the line. (Keresman adeptly engaged Both leadership methods. He knew this from the start and now, you will too!)
◆ Connect your BRAND to the marketplace, protect and defend your rights, stand up for yourself and your employees: Keresman never backed down and neither will you.
◆ Learn to recognize the Competent(s) and the Articulate(s) inside your company: Keresman optimized all of his employees to HIS advantage.
◆ It’s not always Us vs Them: Keresman guided the status quo to evolution not revolution. Keresman helped the leaders grow too. Keresman understood how his company fit into its own future, and so will you.
◆ Influencers become Market Leaders: Meet Tim Sherwin and Chandra Balasubramanian two men with savant like proficiencies and enviable aptitudes. Together these three had the foresight that challenged the financial giants and guided the payments industry to what it is today.
◆ Liquidity always follows when the house is in order: Keresman knew when it was time for a strategic partner. Learn his lessons here. For you, it may be sooner than you think.
In the end, we listen closely to the wisdom as Keresman delivers a commencement address. He proudly stands in front of the next generation of entrepreneurs just as subtle and influential as the day he decided to build his company from scratch.
These are true inspirational and humorous stories about building a buisness.