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The Platinum Rule for Sales Mastery: How to Adapt Your Selling Style to Match Every Prospect’s Buying Style Kindle Edition
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We will now introduce you to the four behavioral styles that are used throughout this book: the Director, Socializer, Thinker and Relater. As you read the description of each style, try to visualize previous or current customers who possess each style. Also ask yourself whether you would have been a more successful salesperson (or a co-worker, parent, spouse, or neighbor ) had you adapted your behavior to match the style of past customers… regardless of whether they bought from you or not.
- LanguageEnglish
- Publication dateOctober 19, 2014
- File size767 KB
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Product details
- ASIN : B00OP45GAG
- Publisher : Platinum Rule Press (October 19, 2014)
- Publication date : October 19, 2014
- Language : English
- File size : 767 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Sticky notes : On Kindle Scribe
- Print length : 228 pages
- Best Sellers Rank: #1,283,604 in Kindle Store (See Top 100 in Kindle Store)
- #1,714 in Sales & Selling (Kindle Store)
- #4,816 in Sales & Selling (Books)
- Customer Reviews:
About the author

Dr. Tony Alessandra helps companies turn prospects into promoters. He is two speakers in one... a professor and a performer, or as one client put it – he delivers college-level lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively affect their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.
Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.
Tony is Founder & Chairman of Global Assessment Technologies LLC, DBA Assessments 24x7, a company that offers a variety of online assessments, including the widely used DISC profile, the Emotional Intelligence 360, Motivators (Values/PIAV) assessment, and several 360º effectiveness assessments.
He is also a prolific author with 31 books translated into over 50 foreign language editions, including the revised, best-selling The NEW Art of Managing People; Charisma; The Platinum Rule; Collaborative Selling; and Communicating at Work.
He is featured in over 100 audio/video programs and films, including DISC Relationship Strategies; The Dynamics of Effective Listening; and Gaining the EDGE in Competitive Selling. He is also the originator of the internationally recognized behavioral style assessment tool - The Platinum Rule®.
Dr. Alessandra was inducted into the NSA Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession;” in 2010-2014, he was selected 5 times as one of the Speakers.com Top 5 Sales/ Marketing/ Customer Service Speakers by Speaking.com; in 2010, Tony was elected into the inaugural class of the Top Sales World Sales Hall of Fame; in 2012, he was voted one of the Top 50 Sales & Marketing Influencers; and also in 2012, Dr. Tony was voted the #1 World’s Top Communication Guru.
Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.
Dr. Tony Alessandra
DrTony@Assessments24x7.com
1-206-400-6647 x4
www.Alessandra.com
www.Assessments24x7.com
www.DrTonyVirtualTraining.com
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This book has taught me so much about Behavior patterns and how to deal with people more effectively based on their needs. Excellent read and worth the money!
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