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The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal) by [William Lidwell]

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The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal) Kindle Edition

4.7 out of 5 stars 278 ratings

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Editorial Reviews

About the Author

William Lidwell is the Chief R&D Officer at Avenues: The World School, where he leads teams tasked with conducting research in education and the learning sciences; the development of new educational curricula, programming, and technologies; and the architecture and design of new campuses around the world. The co-author of Universal Principles of Design and The Pocket Universal Principles of Design, he has written other books in a variety of disciplines, including design, education, and management. His online lectures on the psychology of color are available at TheGreatCourses.com, and his online courses on the universal principles of design and logo design are available at LinkedInLearning.com. He lives in Houston, Texas.

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B07CNHTM8F
  • Publisher ‏ : ‎ Rockport Publishers (April 1, 2015)
  • Publication date ‏ : ‎ April 1, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 40207 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 326 pages
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.7 out of 5 stars 278 ratings

About the author

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Will writes, speaks, and consults on matters of design and engineering psychology. He is particularly interested in cross-disciplinary design and the means by which organizations achieve and institutionalize innovation. He is a Stuff Creator in residence at Stuff Creators Design Studio and a Lecturer of Industrial Design at the University of Houston. Follow Will on Twitter at www.twitter.com/williamlidwell.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
278 global ratings

Top reviews from the United States

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Reviewed in the United States on November 1, 2018
One person found this helpful
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Reviewed in the United States on February 12, 2018
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5.0 out of 5 stars Great reference guide and brainstorming starter kit.
Reviewed in the United States on February 12, 2018
Wow, what a great read. I went cover to cover in a few hours since I couldn't put it down. Get out your highlighter and sticky notes to earmark your favorite pages! Everything from archetypes and colors to decision making methods and design conventions. Great job!
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Reviewed in the United States on March 20, 2016
2 people found this helpful
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Reviewed in the United States on December 10, 2018
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Reviewed in the United States on September 5, 2017
Reviewed in the United States on October 28, 2018
Reviewed in the United States on March 10, 2017
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Top reviews from other countries

Steve P
5.0 out of 5 stars Love this concise pocket version!
Reviewed in the United Kingdom on January 26, 2017
3 people found this helpful
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Frank Soutar
5.0 out of 5 stars Great little book.
Reviewed in the United Kingdom on July 3, 2018
One person found this helpful
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Rhoda Baxter
5.0 out of 5 stars Interesting intro to design principles, perfect for a novice
Reviewed in the United Kingdom on May 2, 2017
MR
5.0 out of 5 stars A nice pocket size reminder.
Reviewed in the United Kingdom on May 6, 2019
One person found this helpful
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Amol
5.0 out of 5 stars Excellent but read my review
Reviewed in the United Kingdom on February 21, 2022
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