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The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal) by [William Lidwell]

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William Lidwell

The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal) Kindle Edition

by William Lidwell (Author) Format: Kindle Edition

278 ratings

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Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.

Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

Print length

326 pages
Language

English
Publisher

Rockport Publishers
Publication date

April 1, 2015
File size

40207 KB
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Editorial Reviews

About the Author

William Lidwell is the Chief R&D Officer at Avenues: The World School, where he leads teams tasked with conducting research in education and the learning sciences; the development of new educational curricula, programming, and technologies; and the architecture and design of new campuses around the world. The co-author of Universal Principles of Design and The Pocket Universal Principles of Design, he has written other books in a variety of disciplines, including design, education, and management. His online lectures on the psychology of color are available at TheGreatCourses.com, and his online courses on the universal principles of design and logo design are available at LinkedInLearning.com. He lives in Houston, Texas.

--This text refers to the paperback edition.

Product details

ASIN ‏ : ‎ B07CNHTM8F
Publisher ‏ : ‎ Rockport Publishers (April 1, 2015)
Publication date ‏ : ‎ April 1, 2015
Language ‏ : ‎ English
File size ‏ : ‎ 40207 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Not Enabled
Print length ‏ : ‎ 326 pages
Lending ‏ : ‎ Not Enabled

Best Sellers Rank: #744,037 in Kindle Store (See Top 100 in Kindle Store)
- #543 in Commercial Graphic Design (Kindle Store)
- #4,671 in Commercial Graphic Design (Books)
- #5,735 in Design & Decorative Arts

Customer Reviews:
278 ratings

About the author

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William Lidwell

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Will writes, speaks, and consults on matters of design and engineering psychology. He is particularly interested in cross-disciplinary design and the means by which organizations achieve and institutionalize innovation. He is a Stuff Creator in residence at Stuff Creators Design Studio and a Lecturer of Industrial Design at the University of Houston. Follow Will on Twitter at www.twitter.com/williamlidwell.

Customer reviews

5 star		79%
4 star		14%
3 star		4%
2 star		2%
1 star		1%

How customer reviews and ratings work

Reviewed in the United States on November 1, 2018

Verified Purchase

very thought provoking book, lots of complicated psychological principles all boiled down to their simplest form. this is a great book to flip through bit by bit while you're eating breakfast, gives you one or two cool ideas that you can percolate throughout your day.

One person found this helpful

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Mike S

Great reference guide and brainstorming starter kit.

Reviewed in the United States on February 12, 2018

Verified Purchase

Wow, what a great read. I went cover to cover in a few hours since I couldn't put it down. Get out your highlighter and sticky notes to earmark your favorite pages! Everything from archetypes and colors to decision making methods and design conventions. Great job!

One person found this helpful

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Can we build it? Yes we can!

Complex principles easily explained. Love it!

Reviewed in the United States on March 20, 2016

Verified Purchase

Complex principles easily explained with short text and images. Perfect for a quick read yet comprehensive understanding of these universal principles. Love it!

2 people found this helpful

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Mary Ashcraft

Five Stars

Reviewed in the United States on December 10, 2018

Verified Purchase

Good for reading on a daily basis.

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R_L_

Útil, básico y memorizable

Reviewed in the United States on July 8, 2020

Verified Purchase

Muy bueno para entender principios generales de diseño

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Victoria Partyka

and was so useful

Reviewed in the United States on September 5, 2017

Verified Purchase

Arrived quick, and was so useful

Reviewed in the United States on October 28, 2018

Verified Purchase

Very useful for coming up with ideas for presentations or designs.

Reviewed in the United States on March 10, 2017

Verified Purchase

great little pocket book of useful principles.

One person found this helpful

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Top reviews from other countries

Steve P

Love this concise pocket version!

Reviewed in the United Kingdom on January 26, 2017

Verified Purchase

I much prefer this smaller concise version than the full version. This version deals with each principle in a concise yet still informative way. Just enough information to clearly understand each principle.
The book is about 20mm thick and I'm concerned that in time the spine glue may weaken and pages fall out but maybe my fear is unfounded and modern page glue is stronger than it looks.

3 people found this helpful

Frank Soutar

Great little book.

Reviewed in the United Kingdom on July 3, 2018

Verified Purchase

Great little book for those with eyesight of a hawk.
Each 'subject' is dealt with very briefly, I mean really abbreviated so to speak.
But for all that it is an excellent aid as an index for further reading.
Note that I also have the 'full size' publications and would recommend them also.

One person found this helpful

Rhoda Baxter

Interesting intro to design principles, perfect for a novice

Reviewed in the United Kingdom on May 2, 2017

Verified Purchase

I picked this up on a whim. It's a wonderful summary of the principles of design. I don't know much about it, so it's been a revelation as to how much design impacts our day to day lives. Really interesting.

MR

A nice pocket size reminder.

Reviewed in the United Kingdom on May 6, 2019

Verified Purchase

It’s a great book to have just in case you might have forgotten what you had learned.

The only thing. It took quite some time for delivery (almost 2 weeks) but the communication from the seller was good.

One person found this helpful

Amol

Excellent but read my review

Reviewed in the United Kingdom on February 21, 2022

Verified Purchase

Excellent little book. But only buy if you know these principles. This book is more like a refresher. Buy the big one if u wanna learn in depth

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