Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight 1st Edition, Kindle Edition

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ISBN-13: 978-1492049470
ISBN-10: 1492049476
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From the brand

From the Publisher

If you are new to product research, you may be concerned at this point. We can hear some of you busy product people say, “Oh my God, I barely have time to grab coffee! How am I supposed to create time to do research?” We will talk about how this is possible in this book, with many examples from companies that range in size and research budgets.

Product research doesn’t have to be difficult. It doesn’t have to take a long time and cost a lot of money. It doesn’t have to be done by scientists or expert researchers. It can be quick, cheap, and simple, and the whole team can do it. You just have to remember a few rules and develop a research mindset.

This book is the result of decades of experience in the world of product research. During that time we’ve seen certain patterns that make product research effective and enjoyable. We thought of summarizing these patterns as recipes for any team to use. But we realized that if we covered all permutations of products, services, business models, markets, target audiences, team member skillsets, and more, the number of recipes would be enormous. Research methods also vary greatly from one team to another. Good insights come from using qualitative and quantitative methods together; a text on every combination of these methods would be an encyclopedia, not a book. Even if we had some recipes, we do not know about the exact circumstances of your product, so the recipe might apply somewhat but not exactly.

Instead of creating recipes based on these patterns, we decided to distill them into rules to guide you on your journey. We believe they have more applicability and give you more freedom in adapting them into your own workflow. To cement these rules in real life, we added examples of how different teams apply these rules and what they’ve achieved.

product development product development product development design leadership product development product development
Product Roadmaps Relaunched Design Sprint Product Leadership Design Leadership Escaping the Build Trap User Story Mapping
Also from O'Reilly Media How to Set Direction while Embracing Uncertainty A Practical Guidebook for Building Great Digital Products How Top Product Managers Launch Awesome Products and Build Successful Teams How Top Design Leaders Build and Grow Successful Organizations How Effective Product Management Creates Real Value Discover the Whole Story, Build the Right Product

Editorial Reviews

About the Author

C. Todd Lombardo ― Originally trained in science and engineering, he’s held positions ranging from scientist, to engineer, to product manager, to designer, and even professor. He’s the founder of ProductCamp Boston, and currently works on Product at Vempathy, an artificial intelligence app that helps product teams gain insight into their user behaviors. He also serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017).

Aras Bilgen ― Aras provides design training and coaching for designers, business analysts, and executives. He held design leadership roles in finance and e-commerce domains. He was the Senior Vice President of experience design and front-end development at Garanti Bank, the Product Director for ÇiçekSepeti (the largest flower and gifting site in the world), a Product Group Manager at Monitise, and a UX planner at Intel for MeeGo and Tizen. He speaks at international design conferences, and the products he worked on have reached more than 160 million users worldwide.

Aras holds an MSc in Computer Science from Georgia Tech, a BSc from Bilkent University and currently pursuing a BA in Sociology from Anadolu University. He completed research internships at Microsoft Research Cambridge and Lancaster University, United Kingdom.

Michael Connors is the Executive Creative Director of Fresh Tilled Soil, a Boston-based design firm. He primarily leads strategic design thinking sessions for projects of all sizes. Throughout his 25+ year design career, he has been a hands-on designer for a wide range of deliverables for digital and print products. He was formally trained as a fine artist with an MFA in Painting. He has been a design consultant for major universities for many years and has regularly taught design at the higher-ed level. He is currently Adjunct Faculty at IE Business School in Madrid, teaching workshops on design thinking.

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B08P54WNKD
  • Publisher ‏ : ‎ O'Reilly Media; 1st edition (November 10, 2020)
  • Publication date ‏ : ‎ November 10, 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6167 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 260 pages
  • Page numbers source ISBN ‏ : ‎ 1492049476
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 10 ratings

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