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About Ralph Jocham
Ralph Jocham is a German citizen who spent the last 20 years collecting professional software and product development experience in France, the UK, the USA, and now Switzerland. He became an Agile evangelist in 2000 and perfected his approach at ThoughtWorks. Ralph also is Europe’s first trainer with Scrum.org and has taught thousands of professionals around the globe. When not busy running his company, Effective Agile (effectiveagile.com), or helping all kinds of enterprises in Europe, he enjoys teaching at universities. Ralph nevertheless finds time to spend quality time with his family on a regular basis, treating them to home-cooked international fine cuisine and going on long walks with the family dog. Ralph is a course steward for the Scrum.org Professional Scrum Product Owner course taught around the world.
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Titles By Ralph Jocham
The Professional Product Owner’s Guide to Maximizing Value with Scrum
“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.org
The role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the primary objective of all you do. In The Professional Product Owner, two leading experts in successful Scrum product ownership show exactly how to do this. You’ll learn how to identify where value can be found, measure it, and maximize it throughout your entire product lifecycle.
Drawing on their combined 40+ years of experience in using agile and Scrum in product management, Don McGreal and Ralph Jocham guide you through all facets of envisioning, emerging, and maturing a product using the Scrum framework.
McGreal and Jocham discuss strategy, showing how to connect Vision, Value, and Validation in ROI-focused agile product management. They lay out Scrum best-practices for managing complexity and continuously delivering value, and they define the concrete practices and tools you can use to manage Product Backlogs and release plans, all with the goal of making you a more successful Product Owner. Throughout, the authors share revealing personal experiences that illuminate obstacles to success and show how they can be overcome.
- Define success from the “outside in,” using external customer-driven measurements to guide development and maximize value
- Bring empowerment and entrepreneurship to the Product Owner’s role, and align everyone behind a shared business model
- Use Evidence-Based Management (EBMgt) to invest in the right places, make smarter decisions, and reduce risk
- Effectively apply Scrum’s Product Owner role, artifacts, and events
- Populate and manage Product Backlogs, and use just-in-time specifications
- Plan and manage releases, improve transparency, and reduce technical debt
- Scale your product, not your Scrum
- Use Scrum to inject autonomy, mastery, and purpose into your product team’s work
Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Improve your understanding of Scrum through the proven experience and collected wisdom of experts around the world. Based on real-life experiences, the 97 essays in this unique book provide a wealth of knowledge and expertise from established practitioners who have dealt with specific problems and challenges with Scrum.
You’ll find out more about the rules and roles of this framework, as well as tactics, strategies, specific patterns to use with Scrum, and stories from the trenches. You’ll also gain insights on how to apply, tune, and tweak Scrum for your work. This guide is an ideal resource for people new to Scrum and those who want to assess and improve their understanding of this framework.
- "Scrum Is Simple. Just Use It As Is.," Ken Schwaber
- "The 'Standing Meeting,'" Bob Warfield
- “Specialization Is for Insects,” James O. Coplien
- "Scrum Events Are Rituals to Ensure Good Harvest," Jasper Lamers
- “Servant Leadership Starts from Within,” Bob Galen
- "Agile Is More than Sprinting," James W. Grenning