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About Rob Biesenbach
Rob Biesenbach works with leaders who want to be more persuasive and authoritative in everything they do. That means breaking free from Death by PowerPoint, telling their story, and communicating like humans should.
He’s the author of three fun, practical books that apply principles from the world of performance to help people perform better in the workplace.
Rob is also an in-demand professional speaker and workshop leader, an awarding-winning consultant, and a Second City-trained actor. His business clients have included AARP, Allstate, American Cancer Society, Coca-Cola, and Deloitte, and Lockheed Martin, among others.
As an actor, he has appeared in nearly 200 stage and commercial productions, including major campaigns for BMO Harris, Blue Cross Blue Shield, ScottTrade, and Walgreens.
In past lives, Rob was a vice president at Ogilvy PR Worldwide, where he co-founded the global employee communications practice. He was also press secretary to a state attorney general and a nonprofit and association executive in Washington, DC.
Rob lives just outside Chicago in beautiful Evanston, Illinois with his wife, two adorable children and, as of this writing, no dogs.
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Titles By Rob Biesenbach
“In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling roadmap without hesitation, giving you precisely what you need to raise your business storytelling to an art form.”
Shonali Burke, ABC, President & CEO, Shonali Burke Consulting
"There is no greater skill that will positively impact your career as much as becoming a masterful storyteller. Well-told stories have the power to teach, clarify, and inspire. Rob's experience and unique point of view makes him a go-to authority for ambitious leaders."
Patricia Fripp, Past President, National Speakers Association
“Storytelling is hard; just ask Ernest Hemingway. Rob Biesenbach makes it as easy as possible for you to become the Hemingway of your organization. In this book he reveals the secrets of good storytelling to help you create stories that command attention in this distracted age.”
Dr. Nick Morgan, Communications Coach and Author of Give Your Speech, Change the World
"All the experts suggest you tell stories — but no one tells you how. That's where Unleash the Power of Storytelling comes in. Rob Biesenbach provides a five-step process for crafting your stories, and six ways to ensure they’re relevant to your audience. After you read this book, you’ll never again have to wonder ... ‘but how?’"
Gini Dietrich, Founder and Author, Spin Sucks
WHAT CAN STORYTELLING DO FOR YOU?
Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs … and getting the results we want.
The right story can help you:
• Nail a job interview
• Earn a raise
• Close a sale
• Build trust with an employee or colleague
• Strengthen relationships with customers
• Become a more comfortable networker
• Win over a skeptic
• Rally a team
• Align people with a strategy
• Promote your brand
• Raise a toast
• Deliver a eulogy
• Get out of a speeding ticket
• And more…
WHY THIS BOOK?
The market is flooded with a dizzying array of books, experts, and resources on business storytelling. This book cuts through the hype to clarify and demystify the storytelling process. So if you’re intimidated and think you can’t tell a good story, Unleash the Power of Storytelling offers step-by-step instructions for finding, shaping and telling powerful stories.
On the other hand, if you think there’s nothing new to learn about storytelling, it’s probably more complicated than you think. Here you’ll learn about the essential ingredients that go into any good story and how to avoid common storytelling pitfalls.
A PRACTICAL GUIDE FOR THE BUSY PROFESSIONAL
Taking a fun, no-nonsense approach, Unleash the Power of Storytelling will teach you:
• The hard science behind why stories work
• A simple three-part structure for telling any story
• The role of emotion in fueling great stories
• How to cut the clutter and focus your story on the essentials
– Dr. Nick Morgan, author of Give Your Speech, Change the World
11 Deadly Presentation Sins is the perfect book for public speakers, business presenters, PowerPoint users and anyone who has to get up and talk in front of an audience.
Few skills are more important in business or in life than the ability to present your ideas in clear and compelling terms. A solid presentation can help you:
Escape From PowerPoint Hell
Yet most people are not very good presenters. They put their audiences through a veritable hell on earth with a multitude of sins, from listless delivery to lackluster content, from meandering stories to mundane visuals.
11 Deadly Presentation Sins offers a path to redemption for public speakers, PowerPoint users and anyone who has to get up and speak in front of an audience.
More Than 100 Practical Tips
This fun, practical guide is packed with more than 100 indispensable tips you can use right away in your next presentation to help you:
Did We Mention Fun?
11 Deadly Presentation Sins combines lessons from the worlds of business and entertainment to help you give the performance of their life. You'll learn from Seth Godin and Star Trek, Romeo & Juliet and Ricky Gervais, Steve Jobs and Saturday Night Live.
Whether you're talking to colleagues, customers or the community, in a boardroom, ballroom or church basement, you'll come away with the confidence and skills you need when all eyes are on you.
About the Author
Rob Biesenbach is a corporate communications pro actor, and author. He’s written hundreds of speeches for CEOs and other executives and is a professional speaker himself.
Rob is a former VP at Ogilvy PR and press secretary to a state attorney general, among other things. A Second City–trained actor and improviser, he has appeared in more than 150 stage and commercial productions.
Rob brings these two worlds together in his presentations, workshops and books, helping people communicate more successfully in the workplace, the marketplace, and their everyday lives.
Sorry, they can’t.
But they can be a whole lot better! The key is to stop looking at other businesses for ideas and start looking at show business. Connect with your audience. Tell better stories. Express ideas visually. Appeal to emotion. These are just some of the important lessons from acting that can help you communicate more persuasively and effectively. Act Like You Mean Business: Essential Communication Lessons from Stage and Screen, is a fun, practical guide filled with hundreds of useful insights and tips.