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About Robert Morison
Robert Morison is co-author of What Retirees Want: A Holistic View of Life's Third Age (Wiley, 2020), Analytics At Work: Smarter Decisions, Better Results (Harvard Business Press, 2010), Workforce Crisis: How to Beat the Coming Shortage of Skills And Talent (Harvard Business Press, 2006), and the Harvard Business Review article "It's Time To Retire Retirement," which received a McKinsey Award.
Bob is a highly accomplished business researcher, writer, speaker, and management consultant.
He has been leading research at the intersection of business, technology, and people management for more than 30 years, working with hundreds of major organizations across industries. His innovative work has ranged from business reengineering to technology and workforce management to business analytics, and most recently the lifestage of retirement. He has spoken before scores of corporate, industry, and government groups, and has been a commentator on workforce issues on Nightly Business Report on PBS.
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"Dychtwald and Morison offer a brilliant and convincing perspective: an essential re-think of what 'aging' and 'retirement' mean today and an invitation to help mobilize the best in the tidal wave of Boomer Third Agers."
—Daniel Goleman, PhD, Author, Emotional Intelligence: Why It Can Matter More Than IQ
Throughout 99 percent of human history, life expectancy at birth was less than 18 years. Few people had a chance to age. Today, thanks to extraordinary medical, demographic, and economic shifts, most of us expect to live long lives. Consequently, the world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth – yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution.
What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, Ph.D., and author and consultant Robert Morison. It explains how the aging of the Baby Boomers will forever change our lives, businesses, government programs, and the consumer marketplace. This exciting new stage of life, the "Third Age," poses daunting questions:
- What will "old" look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted.
- What new products and services will boom as a result of this coming longevity revolution?
- What unconscious ageist marketing practices are hurting people – and business growth?
- Will the majority of elder boomers outlive their pensions and retirement savings and how can this financial disaster be prevented?
- What incredible new technologies of medicine, life extension, and human enhancement await us in the near future?
- What purposeful new roles can we create for elder boomers so that the aging nations of the Americas, Europe, and Asia capitalize on the upsides of aging?
- Which pioneering organizations and companies worldwide have created marketing strategies and programs that resonate with the quirky and demanding Boomer generation?
In this entertaining, thought-provoking, and wide-ranging book, Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era – where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.
Now, in Analytics at Work, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.
Based on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:
· Use data more effectively and glean valuable analytical insights
· Manage and coordinate data, people, and technology at an enterprise level
· Understand and support what analytical leaders do
· Evaluate and choose realistic targets for analytical activity
· Recruit, hire, and manage analysts
Combining the science of quantitative analysis with the art of sound reasoning, Analytics at Work provides a road map and tools for unleashing the potential buried in your company's data.
Ken Dychtwald, Tamara Erickson, and Robert Morison argue that companies ignore these shifts at great peril. Survival will depend on redefining retirement and transforming management and human resource practices to attract, accommodate, and retain workers of all ages and backgrounds. Based on decades of groundbreaking research and study, the authors present innovative and actionable management techniques for leveraging the knowledge of mature workers, reengaging disillusioned midcareer workers, and attracting and retaining talented younger workers.
This timely book will help organizations sustain their competitive edge in tomorrow’s inevitably tighter labor markets.
An agile and prolific thinker, Davenport has written or coauthored more than a dozen bestselling books. Several of these titles are offered together for the first time in this curated digital bundle, including: Big Data at Work, Competing on Analytics, Analytics at Work, and Keeping Up with the Quants. The collection also includes Davenport’s popular Harvard Business Review articles, “Data Scientist: The Sexiest Job of the 21st Century” (2012) and “Analytics 3.0” (2013). Combined, these works cover all the bases on analytics and big data: what each term means; the ramifications of each from a technical, consumer, and management perspective; and where each can have the biggest impact on your business.
Whether you’re an executive, a manager, or a student wanting to learn more, Analytics and Big Data is the most comprehensive collection you’ll find on the ever-growing phenomenon of digital data and analysis—and how you can make this rising business trend work for you.
Named one of the ten “Masters of the New Economy” by CIO magazine, Thomas Davenport has helped hundreds of companies revitalize their management practices. He combines his interests in research, teaching, and business management as the President’s Distinguished Professor of Information Technology & Management at Babson College. Davenport has also taught at Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business, and the University of Texas at Austin and has directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC. He is also an independent Senior Advisor to Deloitte Analytics.