The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products.

Among the tips revealed:

* 8 headlines that work--and how to use them
* The 5-step “Motivating Sequence” for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful “lead magnets” that double response rates
* The “4 S” formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

The definitive guide to making real money as a writer—revised and updated for the online media market of the 2020s.

Bob Bly spells out how you can find your writing niche; develop ideas for profitable how-to books, e-books, articles, video, audio content and more; research, write and publish effective, practical, how-to instructional materials; repackage content in a dizzying variety of proven-to-sell products; promote and market your work; and earn $100,000 a year or more.

This revised and updated second edition of How to Write and Sell Simple Information for Fun and Profit adapts Bly's tried-and-true formulas for writing success to the modern online content market, including best practices for monetizing podcasts, YouTube channels, webinars, Facebook groups, social media, software, and more.

You don't have to be the world's greatest writer. You don't have to be the leading guru in your field. But if you have a curious mind and love learning new things, you can be a six-figure success as a how-to writer—and How to Write and Sell Simple Information for Fun and Profit will show you how!

• Grab the reader’s attention.
• Convey a sense of urgency.
• Communicate what’s special, different, and unique about your product.
• Boost response with proven time-tested offers.
• Arouse the reader’s curiosity.
• Overcome buyer objections.
• Announce something new.
• Move the reader emotionally.
• Create a perception of superior product value.
• Give the reader news.
• And much more.

• Sell any product or service.
• Get connections, followers, and friends on social media.
• Write social media posts and ads that generate more clicks and conversions.
• Optimize web pages for Google and other search engines.
• Write e-mails that get higher open and click-through rates.
• Become a more powerful and persuasive copywriter.
• Increase web site traffic and conversion.
• Generate better return from your Call to Actions (CTA).

The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition

Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you'll find out how to make $100,000 a year—or much more—writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients.

You'll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis.
Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.

• Create A-level content that gets noticed, gets read, and eliminates “content pollution”
• Overcome the biggest weakness of content marketing
• Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
• Use content to build brands, enhance reputations, and stand out from the competition
• Plan, execute and measure content marketing in a multichannel environment
• Know when to stop giving away content and start asking for the orders

Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos, and concise letters. Your reader doesn’t have time to waste. And neither do you.

That's where The Encyclopedia of Business Letters, Faxes, and E-mails can help.

Here You’ll find the most complete and up-to-date collection of model business correspondence for every conceivable occasion—sample letters, memos, and e-mails you can use as is or adapt for your own purposes. This invaluable reference contains more than 300 model letters with instructions for adapting each to your particular situation. Letters are organized into chapters by category, and the detailed table of contents guides you quickly to the letter that best suits your needs.

For each model letter, You’ll find:

• Introductory comments that give you a working knowledge of each kind of correspondence.
• Several variations of tone and style from which you can pick the one that suits you best.
• Analysis that reveals the formula to writing each kind of letter.
  Instructions on how to format, design, print, and deliver your correspondence for best effect.

This revised edition The Encyclopedia of Business Letters, Faxes, and E-mails contains more help than ever, including:

• An expanded introduction to writing letters, faxes, and e-mails, with new tips and advice on the best use of each
• Ample guidance on the nuances of e-mail, including hints for avoiding common pitfalls
• Dozens of additional sample e-mail formats to meet today's communication needs
• Even more focused, easy-to-remember directions for organizing your thoughts and composing even the toughest kinds of correspondence don’t go to work without it!

• Integrate a digital marketing plan with traditional marketing outreach efforts



• Maximize open rates, click-through rates, conversions, and sales



• Avoid the most common internet marketing mistakes that cause people to fail online



• Build a large and responsive opt-in email list



• Master Google AdWords, Facebook Advertising, and other traffic-generating tactics



• Drive quality leads to your online and offline storefronts



• Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms



• Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads