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![Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by [Jake Knapp, John Zeratsky, Braden Kowitz]](https://m.media-amazon.com/images/I/512V+zNxQ9L._SY346_.jpg)
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Kindle Edition
Jake Knapp (Author) Find all the books, read about the author, and more. See search results for this author |
John Zeratsky (Author) Find all the books, read about the author, and more. See search results for this author |
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Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.
- LanguageEnglish
- PublisherSimon & Schuster
- Publication dateMarch 8, 2016
- File size34993 KB
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Editorial Reviews
Review
—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place."
– Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."
– Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster."
– Ev Williams, founder of Medium, Blogger, and Twitter
"Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."
– Dan Heath, co-author of Made to Stick, Switch, and Decisive
About the Author
John Zeratsky supports startups with capital and sprints. As an investor and designer, he has worked with Slack, One Medical Group, Blue Bottle Coffee, Flatiron Health, Gusto, and hundreds of other successful startups. John is cofounder and general partner at venture capital firm Character. Previously, he was design partner at GV and a design leader at YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
Excerpt. © Reprinted by permission. All rights reserved.
Product details
- ASIN : B010MH1DAQ
- Publisher : Simon & Schuster; 1st edition (March 8, 2016)
- Publication date : March 8, 2016
- Language : English
- File size : 34993 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 289 pages
- Lending : Not Enabled
- Best Sellers Rank: #43,570 in Kindle Store (See Top 100 in Kindle Store)
- #12 in Organizational Learning
- #54 in Entrepreneurship (Kindle Store)
- #54 in Business Decision-Making
- Customer Reviews:
About the authors
Jake Knapp is the author of "Make Time" and the New York Times bestseller "Sprint".
Jake spent ten years at Google and Google Ventures, where he created the design sprint. He has coached over 150 companies on the process, including teams at Slack, Uber, the New York Times, and LEGO. He lives in San Francisco with his wife and sons.
John Zeratsky is the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day.
John’s writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. He has appeared on stage nearly 200 times, including at Netflix, IDEO, McKinsey, the Code Conference, and The London School of Economics.
For nearly 15 years, John was a designer for technology companies. At Google Ventures (GV), he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, 23andMe, Flatiron Health, Blue Bottle Coffee, and Nest. He was also GV’s in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has reached millions of readers since 2012. Previously, John was a designer at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.
John studied journalism at the University of Wisconsin and graduated with a Bachelor of Science degree from the UW School of Human Ecology, where he’s now an advisor to the Dean and faculty.
Originally from small-town Wisconsin, John and his wife Michelle have lived in Chicago and San Francisco. They spent 18 months traveling in Central America aboard their sailboat Pineapple before moving to Milwaukee in 2019.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Enterprise, Google Spreadsheets, and Google Trends.
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Reviewed in the United States on June 17, 2017
Top reviews from the United States
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This book is thorough without being tiresome. It provides excellent case studies to illustrate the concepts (and provides interesting insights to major tech wins). The exhaustive checklists and supplies recommendations are invaluable. And, most importantly, the lessons learned from sprint team structure and decision making models will make us all better and faster at identifying, developing, and prototyping product and service opportunities.
I would give this book six stars if I could. Five seems inadequate.

By Taz on June 17, 2017

For people who have studied design (me) and scientific method (also me), these ideas aren't new. But I found bringing them together very refreshing in sparking creative rethinking. The many practical suggestions are also insightful, particularly with regards to managing people in sessions.
If you want to try running a Design Sprint I strongly recommend you do 2 things:
1. Read the The Design Sprint -- GV - Google Ventures [...] site thoroughly as well as
Michael Margolis -- Medium
[...] articles as there are a lot of IU important and helpful hints in there, E.g. Use Gotomeeting to stream and record the interviews on Friday and get the camera Michael recommends.
2. Make sure at least 2 of you read the entire book, ideally everyone should read it. The Sprint is a great process (I've used many and this is definitely one of the best) but there are many important steps day by day and it's hard for one person to stay on top of all of them.
Good luck, if you stick to the process I think you will have success.
If you've been wondering what you need to do to get something done and build a solution to a real problem, this book and the sprint method just cuts right to the chase and gives you a set of tools you can actually use.
Sprint is an excellent read with a real tangible approach to solving problems. There's so much that has gone into the design sprint method behind this book and so much to learn from the design sprint experience itself - e.g. human behavior, team work, focus, efficiency, success/failure, etc. I've been using their design sprint method for years now and I am really excited to see it codified in this book. The best part is that you can use the sprint method for almost any kind of project that's aiming to solve a problem.
If the key to getting something done is to just "do it", this book and the sprint demonstrates the how to "do" part.
Top reviews from other countries


We ran two sprints with the client, on two different problems. We solved core usability issues, built shared understanding with the team and exceeded stakeholder expectations.
It is an effective and fun process that anyone can follow, not just designers.
I highly recommend reading this book if you have thorny problems to solve and are looking for a reliable and repeatable method for solving them quickly.



I've seen this book used a few times to run sessions and I've seen people get it totally wrong as well as very right. It isn't fool-proof but it's a great guide.
On the down side, the audible narration is about as irritating as it could be. I find it really hard to listen to the narrator's voice. He reads like it was a coffee advert. Very patronising.