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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Kindle Edition
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WALL STREET JOURNAL BESTSELLER
“Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup
From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place."
– Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."
– Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster."
– Ev Williams, founder of Medium, Blogger, and Twitter
"Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."
– Dan Heath, co-author of Made to Stick, Switch, and Decisive
About the Author
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
- ASIN : B010MH1DAQ
- Publisher : Simon & Schuster; 1st edition (March 8, 2016)
- Publication date : March 8, 2016
- Language : English
- File size : 34993 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 289 pages
- Lending : Not Enabled
- Best Sellers Rank: #23,003 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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Top reviews from the United States
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Using the Scrum framework for discovery is certainly possible, but Scrum’s deliberately limited set of constraints might not be sufficient during this stage when there are still so many degrees of freedom.
Enter the constrained design of the Sprint. As defined in this book the Sprint is highly structured enabling a laser-sharp focus on defining the problem, generating solution options, deciding what to explore, building a prototype and finally testing the prototype with enough real customers to get valuable feedback and learning.
While I do feel some discomfort with the apparent lack of opportunity for the team to self-organise, I see huge advantages in running a process that closes a real customer feedback loop in just 5 days (even 4 with Sprint 2.0).
This book is thorough without being tiresome. It provides excellent case studies to illustrate the concepts (and provides interesting insights to major tech wins). The exhaustive checklists and supplies recommendations are invaluable. And, most importantly, the lessons learned from sprint team structure and decision making models will make us all better and faster at identifying, developing, and prototyping product and service opportunities.
I would give this book six stars if I could. Five seems inadequate.
By Taz on June 17, 2017
If you've been wondering what you need to do to get something done and build a solution to a real problem, this book and the sprint method just cuts right to the chase and gives you a set of tools you can actually use.
Sprint is an excellent read with a real tangible approach to solving problems. There's so much that has gone into the design sprint method behind this book and so much to learn from the design sprint experience itself - e.g. human behavior, team work, focus, efficiency, success/failure, etc. I've been using their design sprint method for years now and I am really excited to see it codified in this book. The best part is that you can use the sprint method for almost any kind of project that's aiming to solve a problem.
If the key to getting something done is to just "do it", this book and the sprint demonstrates the how to "do" part.
For people who have studied design (me) and scientific method (also me), these ideas aren't new. But I found bringing them together very refreshing in sparking creative rethinking. The many practical suggestions are also insightful, particularly with regards to managing people in sessions.
Top reviews from other countries
We ran two sprints with the client, on two different problems. We solved core usability issues, built shared understanding with the team and exceeded stakeholder expectations.
It is an effective and fun process that anyone can follow, not just designers.
I highly recommend reading this book if you have thorny problems to solve and are looking for a reliable and repeatable method for solving them quickly.
I actually think Alberto Savoia's The Right It was more helpful.