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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Hardcover – Illustrated, March 1, 2016
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Frequently bought together
—Beth Comstock, vice chair of GE
"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place."
– Charles Duhigg, author of The Power of Habit
"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."
– Tim Brown, CEO of IDEO and author of Change By Design
"Read this book and do what it says if you want to build better products faster."
– Ev Williams, founder of Medium, Blogger, and Twitter
"Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."
– Dan Heath, co-author of Made to Stick, Switch, and Decisive
About the Author
John Zeratsky has designed mobile apps, medical reports, and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee of FeedBurner, which Google acquired in 2007. John writes about design and productivity for Wall Street Journal, Fast Company, and Wired. He studied journalism at the University of Wisconsin.
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.
- Publisher : Simon & Schuster; 1st edition (March 1, 2016)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 150112174X
- ISBN-13 : 978-1501121746
- Item Weight : 1.25 pounds
- Best Sellers Rank: #5,284 in Books (See Top 100 in Books)
- Customer Reviews:
Reviews with images
Top reviews from the United States
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Using the Scrum framework for discovery is certainly possible, but Scrum’s deliberately limited set of constraints might not be sufficient during this stage when there are still so many degrees of freedom.
Enter the constrained design of the Sprint. As defined in this book the Sprint is highly structured enabling a laser-sharp focus on defining the problem, generating solution options, deciding what to explore, building a prototype and finally testing the prototype with enough real customers to get valuable feedback and learning.
While I do feel some discomfort with the apparent lack of opportunity for the team to self-organise, I see huge advantages in running a process that closes a real customer feedback loop in just 5 days (even 4 with Sprint 2.0).
This book is thorough without being tiresome. It provides excellent case studies to illustrate the concepts (and provides interesting insights to major tech wins). The exhaustive checklists and supplies recommendations are invaluable. And, most importantly, the lessons learned from sprint team structure and decision making models will make us all better and faster at identifying, developing, and prototyping product and service opportunities.
I would give this book six stars if I could. Five seems inadequate.
By Taz on June 17, 2017
If you want to try running a Design Sprint I strongly recommend you do 2 things:
1. Read the The Design Sprint -- GV - Google Ventures [...] site thoroughly as well as
Michael Margolis -- Medium
[...] articles as there are a lot of IU important and helpful hints in there, E.g. Use Gotomeeting to stream and record the interviews on Friday and get the camera Michael recommends.
2. Make sure at least 2 of you read the entire book, ideally everyone should read it. The Sprint is a great process (I've used many and this is definitely one of the best) but there are many important steps day by day and it's hard for one person to stay on top of all of them.
Good luck, if you stick to the process I think you will have success.
Top reviews from other countries
We ran two sprints with the client, on two different problems. We solved core usability issues, built shared understanding with the team and exceeded stakeholder expectations.
It is an effective and fun process that anyone can follow, not just designers.
I highly recommend reading this book if you have thorny problems to solve and are looking for a reliable and repeatable method for solving them quickly.