Are You Fighting Your Own Body and Brain?

The brain resists dramatic behavioral shifts. Recognizing this and developing a strategy around it made the original Mini Habits the #1 selling self-help book in a number of countries. In Mini Habits for Weight Loss, you’ll see that we also biologically resist such changes, which explains why most dieters and smoothie-cleanse aficionados lose weight in the short term, only to gain it all back (and more) when the body adjusts.

Mini Habits for Weight Loss will show you how to make dietary changes in a sustainable, permanent way that doesn’t trigger biological or neurological resistance.

It’s a specialized version of the method that made the original book a hit in 14 languages. The mini habits remain easy to implement, but the reasoning and supporting tactics are more sophisticated. This is by necessity, as weight loss factors are many and varied. The strategies in the book are rooted in extensive biological and neuroscience research.

You’ll discover:

• Why it’s a terrible idea to forbid junk food.


• How some of the most impactful changes you can make don’t involve either diet or exercise.


• Why conscious calorie restriction causes long-term weight GAIN, and how this science has been publicly available (and ignored) for more than 30 years.


• How the body’s change process mirrors that of the brain, and why that is great news for losing weight.


• Creative strategies to mitigate weight gain from eating out, social events, and holiday binge sessions.


• Why eating fruit is essential to losing weight (for lots of reasons).


• The role of exercise and an active lifestyle in weight loss, with appropriate strategies.

You're one winning streak away from a better life.

• Why momentum is the most powerful force that affects your behavior at all times.
• Why momentum only exists across two time frames, and not in the time frame most people think it does.
• Why momentum works differently in our lives than in other areas such as sports (hint: it's the brain).
• How to instantly defeat the psychology of being in a rut.
• How to reverse negative momentum.
• How to create and sustain positive momentum.

***A Worldwide Bestseller in 21 Languages!***

When I decided to start exercising consistently 10 years ago, this is what actually happened:

• I tried "getting motivated." It worked sometimes.
• I tried setting audacious big goals. I almost always failed them.
• I tried to make changes last. They didn't.

Like most people who try to change and fail, I assumed that I was the problem. Then one afternoon—after another failed attempt to get motivated to exercise—I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day).

I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs.

I was right.

Is There A Scientific Explanation For This?

As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout Mini Habits--we've been doing it all wrong.

You can succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. They don't work because they all require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change.

What's A Mini Habit?

A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you!

Aim For The First Step

I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words. It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The Mini Habits system works because it's how our brains are designed to change.

Read Mini Habits now, and discover how smaller habits lead to bigger results!

Imperfectionists Accomplish More with Less Stress

What's the New Way to Cure Perfectionism?

What You'll Discover

• The lesser known, but most damaging form of perfectionism almost every person has
• A simple-to-apply technique to have unshakable confidence
• Why perfectionism hurts performance, and the rare exception where it helps
• Detailed and customized solutions for these five subsets of perfectionism: need for approval, rumination, unrealistic expectations, concern over mistakes, and doubts about actions
• Fun illustrations with a powerful message to begin each chapter
• ...and much more!

Imperfectionism Is Freedom

Your path to success with Elastic Habits will be unique to you, because this isn’t an exact recipe you must follow; it’s a fun and flexible framework that adapts to your life.

Imagine you’re trail running in the woods, trying to set a new personal best time. Out of the corner of your eye, you see a large brown object moving towards you with great speed. And now it’s upon you. You gaze up in horror at a roaring mother grizzly bear. What do you do?

1. Continue running (adrenaline boost!)
2. Tackle the bear
3. Play dead
4. Call out “Jumanji”

Go ahead and play dead. It gives you the best chance of surviving a grizzly attack. But if you treated this situation as we are taught to treat goals and habits, you wouldn’t have that option. You’d have just one option, because most goals and habits are unchanging. So here’s your one option.

1. Continue running (certain death)

You had a plan (trail running), but your environment changed (momma bear). Whenever that happens, you must adapt to the unexpected situation for the best result. In the case of a bear attack, it can save your life. In the case of behavior change, it can save your habits.

This concept doesn’t only apply in a negative way, either. There will be times in which a situation is more favorable than anticipated, in which case, adapting to seize the opportunity is in your best interest. But if you follow any other habit book’s advice, they will tell you to do the same thing every day, to be inflexible.

If your static habit is small, you’ll achieve remarkable consistency (mini habits). But on days in which you can do more, it will feel (and possibly be) wrong to aim for something that easy. Over time, this may frustrate you.

If your static habit is large, you’ll have occasional big wins, but whenever life sends you a figurative grizzly bear, you’ll fail and your habit may die young.

Small habits are the best choice if you choose to form a static habit, but here’s why you shouldn’t.

No two days are the same. By making your habits elastic, you can adapt your aim to conquer every unique day of your life. You will still be surprised by the crazy happenings of life, no doubt, but you will no longer be unprepared for them.

Elastic habits give you an answer for every situation. They destroy excuses naturally, by saying, “Okay. How about doing this instead?” If normal habits are a hammer, elastic habits are your grandfather’s garage, a magical place with a tool for every need. It’s not a burden to have a hammer, a wrench, and a screwdriver—you simply select the one you need for the job.

In this book, you’ll find a comprehensive framework of elasticity for habit building. Elastic materials are stronger than rigid, brittle materials because they can adapt to pressure. The same is true for habits. Any dread or sense of monotony you’ve felt about forming habits will disappear, because this system is dynamic and exciting.

Your elastic habits can survive threats and thrive in favorable circumstances. There’s no downside because they’re simply a smarter version of the habits we typically try to form.

Read Elastic Habits, and you’ll soon discover the power and freedom of smarter, flexible habits that adapt to your day.