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About Steve Gordon
Steve Gordon became CEO of his first company at age 28. He's invested the last 20 years in the study and application of selling high-ticket services. He is the editor of four business newsletters read by thousands of CEOs, professional practitioners, entrepreneurs and sales pros around the world. Steve consults with businesses in 30 different industries, all selling high-ticket products and services in high-trust selling environments. He lives in Tallahassee, Florida with his wife Erin and their four children.
Connect with Steve at UnstoppableCEO.net and listen to free behind-the-scenes interviews with successful CEOs of small and mid-size companies...Discover how they found success and apply the lessons they learned to your business.
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Marketing strategist Steve Gordon dares you to re-evaluate your approach to attracting referrals and shows you a contrarian approach to referrals that will have you kicking yourself for not reading this book sooner.
Gordon doesn't offer stale advice like "ask more often" or "improve customer service" or "use this script!" He gives you a paradigm shifting approach to getting loads more referrals, while spending less time, effort and energy. You'll finally see a path to attracting a predictable stream of referrals to your business...without ever "begging" for a referral again!
The three ways to increase your referrability
The trick to getting 5-10 referrals in your very next client meeting
Why "asking more" rarely leads to more referrals
The secret reason you're not getting more referrals
Why chasing "referral partners" is a waste of time
Learn How to Build a High-Performance Podcast and Book That Can Yield Double-Digit Returns.
Over 50% of the homes are podcast fans! Podcasts are poised to eclipse traditional radio in listenership, and podcasts are opening the door to individuals, businesses, and celebrities alike to have their own show with no barrier to entry.
The smartest thing you can do as a business owner, expert and industry leader is to build a platform of raving fans.
One of the best and easiest ways to attract new buyers, clients, and fans to you is through a podcast and a book. Watch your business grow as you create unique, expert content.
With this expert advice, you’ll learn:
• How to get your book written, edited, and designed painlessly
• How to use your podcast to write your book
• What to do after your book is published to get maximum results
• How to turn your book into a podcast
• How to create a book promotion super-team (if no one gets the book, what’s the point...your super-team will get it into the right hands)
• How to 10x your referrals in 30-days using your book
• How to position your book to attract the right clients (this is critical and most authors miss the mark...they end up frustrated, with a book that collects dust)
This book sprung for from a podcast interview with Steve Gordon, who we had never met before. Because of our podcast Elite Expert Insider, we decided to do a webinar together which turned into this book. That’s the power of a podcast.
85 percent of listeners will hear all, or at least most of, each episode of your podcast! If you are an entrepreneur or solopreneur, having a podcast and a book can give you opportunities and relationships your business never had before. This is a recipe for success when done right.
Learn how podcasting and having a book can profit your business. Don’t miss out on the opportunity to take your business to the next level! Expert podcast secrets from Steve Gordon, The Unstoppable CEO Podcast. Expert book publishing insights from #1 Bestselling Authors Jenn Foster & Melanie Johnson.
#1 International Bestseller in Twenty-Two categories, in FOUR Countries. Including Podcasting & Webcasting, Digital Media, Interactive & Multimedia Technology, Electronic Publishing, Business Software, Computer Software, Digital Audio Editing, Documentation & Technical Writing, Entrepreneurship Advertising, Digital Video Production, and Research Reference in the US. Radio & Wireless Telecommunication, Women Writers Social Sciences, Technical Thinking & Writing, Public Relations, Telecommunications, Handheld & Mobile Devices, Internet, Research Reference, Business Software in Canada. Mobile Devices, Sales & Selling in AU. Mass Media in the UK.
Imagine where your business would be if you could tap into the expertise of some of the leading marketing brains available. People who have proven themselves by writing bestsellers. Books that only became bestsellers because the authors put into practice the techniques that they wrote about.
What if some of those people were TED speakers, or had made fortunes for themselves, and their clients, by putting into practice the marketing strategies and tactics they had perfected over years?
Would you, and your business, benefit if you had access to the knowledge these people possess?
With that knowledge, could you realise your dreams?
This is the real world and you have the opportunity to turn your dream into reality.
In this Creating Business Growth Stefan Drew brings together over 20 leading marketing minds. They include several best selling authors. But what distinguishes the contributors is that they don't just write about marketing .. their businesses have grown simply because they practice what they preach!
The contributors include:
Jason "Wally" Waldron
A number of downloadable resources are available in the book as is the opportunity to continue on your quest for marketing perfection with additional free resources.