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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life by [Lisa Cron]
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Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life Kindle Edition

4.7 out of 5 stars 65 ratings

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From the Publisher

Editorial Reviews

Review

“Since ancient times (and childhood bedtime, for that matter), we’ve known that stories are humans’ most compelling force. Now, in Story or Die, Lisa Cron masterfully shows you how to turn your stories into an unstoppable force of persuasion.”—Jay Heinrichs, author of Thank You for Arguing

“Lisa Cron is authoritative, compelling, and always worth listening to. If storytelling is important to your work in any way, Story or Die is essential reading.”—Andy Goodman, director, The Goodman Center

“Lisa Cron has studied the science and architecture of powerful stories for decades. In Story or Die, she translates her knowledge into a compelling storytelling guide for anyone with an idea to spread or a cause to advance. If you want to change how others see the world, then this book will show you how.”Bernadette Jiwa, creator of The Story Skills Workshop

About the Author

Lisa Cron is a story coach, speaker, and the author of Wired for Story and Story Genius. She has previously worked as a literary agent, a television producer, and a story consultant for Warner Brothers and The William Morris Agency, among others, and currently advises writers, nonprofits, educators, and journalists on the art and craft of story. Cron has also served on the faculty of the School of Visual Arts MFA program in visual narrative, and since 2006 has taught in the UCLA Extension Writers’ Program. She lives in Santa Monica, California. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B089S7DT47
  • Publisher ‏ : ‎ Ten Speed Press (March 2, 2021)
  • Publication date ‏ : ‎ March 2, 2021
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2192 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 261 pages
  • Page numbers source ISBN ‏ : ‎ 1984857681
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.7 out of 5 stars 65 ratings

About the author

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Lisa Cron is the author of Wired for Story, Story Genius, and Story or Die. Her TEDx talk, Wired for Story, opened Furman University’s 2014 TEDx conference, Stories: The Common Thread of Our Humanity.

Lisa has worked in publishing at W.W. Norton and John Muir Publications, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and Court TV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program, and she has been on the faculty of the School of Visual Arts MFA Program in Visual Narrative in New York City.

Lisa is frequent speaker at writing workshops, universities, and schools, and in her work as a story coach she helps writers, journalists, educators, business leaders, social justice advocates, and change makers master the unparalleled power of story. She can be reached at www.wiredforstory.com. Follow her on Twitter @lisacron

Customer reviews

4.7 out of 5 stars
4.7 out of 5
65 global ratings

Top reviews from the United States

Reviewed in the United States on March 17, 2021
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Reviewed in the United States on August 14, 2021
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Reviewed in the United States on March 10, 2021
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Reviewed in the United States on October 23, 2021
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Reviewed in the United States on April 3, 2021
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Reviewed in the United States on September 10, 2021
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5.0 out of 5 stars Every Communicator Needs This Book
By Jackie Nix on September 10, 2021
I can’t say enough good things about this book. The way Lisa Cron breaks down communication and persuasion is so simple, yet so earth shattering. We do communicate on a much better level when we do so through stories. This is a must read for everyone from marketing professionals down to parents trying to guide their children and everyone in between. In such a divided society, stories are how we can reconnect and relate to one another again.
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Reviewed in the United States on August 23, 2021
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Reviewed in the United States on July 13, 2021
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Top reviews from other countries

Claire Lohan
5.0 out of 5 stars Excellent read. I came for advice on writing and left with so much more.
Reviewed in the United Kingdom on April 2, 2021
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One person found this helpful
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Jane C Keegan
5.0 out of 5 stars "Story isn't A way to engage, persuade, and inspire others, it's THE way"
Reviewed in the United Kingdom on March 31, 2021
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Hazel
5.0 out of 5 stars Very Practical & Effective
Reviewed in Australia on July 7, 2021
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Chauvet Claire
5.0 out of 5 stars As usual, a perfect and interesting book!
Reviewed in France on March 19, 2021
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