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The Wall Street Journal Guide to Investing in the Apocalypse: Make Money by Seeing Opportunity Where Others See Peril (Wall Street Journal Guides) Paperback – February 1, 2011
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In The Wall Street Journal Guide to Investing in the Apocalypse, authors James Altucher and Douglas R. Sease provide investors with provocative and essential guidance that will enable them to take advantage of the lucrative investment opportunities that inevitably will arise when disaster strikes. The only book of its kind currently on the market, this indispensible handbook will help savvy investors make money by seeing opportunity where others see only peril.
- Print length208 pages
- LanguageEnglish
- Publication dateFebruary 1, 2011
- Dimensions5.31 x 0.47 x 8 inches
- ISBN-100062001329
- ISBN-13978-0062001320
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From the Back Cover
Disasters happen every day.
Are your investments prepared?
The investor who knows how to anticipate historically significant or earth-shattering events—who is prepared to act when others are frozen with fear—will always have a substantial advantage. By closely analyzing potential global threats and the opportunities they present, The Wall Street Journal Guide to Investing in the Apocalypse offers investors the key to finding a silver lining in almost any cataclysm. Even if the catastrophic does not occur, the strategies here can pay huge dividends even under more mundane circumstances.
The Wall Street Journal Guide to Investing in the Apocalypse provides readers with valuable information for investment success: the ability to see opportunity where others see peril. Whether a global disaster is natural or man-made, environmental or financial, every fearsome scenario contains the seeds of profit for the investor who stays calm and thinks rather than panics and runs.
About the Author
James Altucher is a successful entrepreneur, angel investor, prolific writer, podcaster, standup comedian, and chess master. He has started and run more than twenty companies and is invested in over thirty. He is the author of eighteen books, including the bestsellers The Power of No and Choose Yourself. His writing has appeared in the Wall Street Journal, The Observer, Financial Times, Huffington Post, and TechCrunch. He also writes a popular blog and hosts a successful podcast, The James Altucher Show, that has had over 80,000,000 downloads. An eight-episode docuseries based on Choose Yourself and produced by DNA Films was released on Amazon in 2020.
Douglas R. Sease was a reporter and editor for The Wall Street Journal for twenty-six years. He is the author of five books on investing and tax policy and has edited or ghostwritten more than a dozen books on management, finance, government, and foreign business.
Product details
- Publisher : Harper Business; Original edition (February 1, 2011)
- Language : English
- Paperback : 208 pages
- ISBN-10 : 0062001329
- ISBN-13 : 978-0062001320
- Item Weight : 5.9 ounces
- Dimensions : 5.31 x 0.47 x 8 inches
- Best Sellers Rank: #404,909 in Books (See Top 100 in Books)
- #1,192 in Budgeting & Money Management (Books)
- #1,213 in Introduction to Investing
- #9,089 in Personal Transformation Self-Help
- Customer Reviews:
About the author

James Altucher is a successful entrepreneur, angel investor, chess master and prolific
writer. He has started and run more than 20 companies and is currently invested in over 30.
He is the author of 18 books, including WSJ best-sellers: 'The Power of No' and 'Choose Yourself'. His latest book, "Reinvent Yourself" was #1 in the Amazon store shortly after its release.
His writing has appeared in major media outlets including the Wall Street Journal, The New York Observer, Techcrunch , The Financial Times, Yahoo Finance and others. His blog, JamesAltucher.com, has attracted more than 20 million readers since its launch in 2010.
He hosts a successful podcast, "The James Altucher Show" with guests of the caliber of Tony Robbins, Mark Cuban, Pieter Thiel, Arianna Huffington, Coolio, etc. His podcasts have had over 30 million downloads.
Join him at JamesAltucher.com or on Twitter @Jaltucher on Instagram @altucher
You can also text him questions on his personal cell phone (203) 512-2161.
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(go to the above link for the whole review of my reviewers but here's how it starts):
First off, on twitter, someone named Naomi Klein called my book "Gross". I looked her up on wikipedia. Turns out we have a lot in common. She wrote some books (see below picture). She also "spent much of her teenage years in shopping malls." So did I! And she has a lot more twitter followers than me.
I emailed her and asked her if she had actually read the book. She wrote back and was honest. "No," she said, "but the jacket copy is gross". Fine. I like that honesty. A lot of people judge books by their covers and then trash it to their 100,000 followers on twitter. At least she's honest about it. I'm not being bitter. I really do appreciate her honesty in her response. I would've ignored me. ...
[I then proceed to review my Amazon reviewers in the above link].
So, based on this promise, I paid my money and got the entire book. Apparently, who ever wrote the intro never really read the book. Worse yet, if the author of the book also wrote the intro, he forgot what he promised. At any rate, after promising not to just recommend individual stocks, he does just that. Worse yet, he continually recommends a small group of his favorites. There is a lot of verbiage on creating baskets of stock but no details on how to do that.
What put me over the top was his adamant defense of global warming. Whether you believe it or not is irrelevant. To create an investment strategy that discounts the possibility that global warming will not pan out is risky. To recommend an investment strategy that does not allow for the possibility that the tide will turn is irresponsible.
This book was a great disappointment to me, and I suggest you not waste your money buying it, or your time reading it. The author does not deliver serious investment strategy as he promised.
But here's the author saying he never did, too, and never will. Didnt even write it :)
[...]