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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

4.5 out of 5 stars 66 ratings

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  • Customer Reviews:
    4.5 out of 5 stars 66 ratings

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Eddie is the founder of EddieWouldGrow, LLC, a think tank on growth strategy, superconsumers and category creation, serving high growth, Category Queens backed by VC and PE looking to sell, go public or maximize their valuations. He is also the co-founder of Category Pirates, a top 10 newsletter on Substack. Eddie is the author of Superconsumers, published by the Harvard Business Press, which was named one of the top 7 business book in 2017 by Strategy + Business. Over his career, he has authored 100+ articles on HBR, appeared on CNBC and MSNBC, been quoted in the WSJ, NY Times, The Economist and has helped companies grow >$8B in incremental revenues and tens of billions in market capitalization.

https://categorypirates.substack.com

Customer reviews

4.5 out of 5 stars
4.5 out of 5
66 global ratings

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Top reviews from other countries

Narasimhan
5.0 out of 5 stars Good read for Retail/Marketing professional
Reviewed in India on February 1, 2018
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