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Swipe to Unlock: The Primer on Technology and Business Strategy by [Detroja, Parth, Agashe, Aditya, Mehta, Neel]

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Swipe to Unlock: The Primer on Technology and Business Strategy Kindle Edition

4.7 out of 5 stars 624 ratings

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Length: 347 pages Enhanced Typesetting: Enabled Page Flip: Enabled
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Editorial Reviews

Review

"The 21st century will be ruled by technology that very few people actually understand. Swipe to Unlock is our generation's Rosetta Stone - letting even non-engineers peer into the machines and code that are changing our lives everyday!" 
-- Jeremy Schifeling, Founder of Break into Tech; Formerly @ LinkedIn and Apple

"Written in an upbeat, accessible manner, Swipe to Unlock demystifies the jargon and concepts of the tech world. I'm recommending it as a "must read" to all my business students and advisees seeking jobs in the tech sector!" 
-- Professor Deborah Streeter, Applied Economics and Management @ Cornell University

"The first of its kind, Swipe to Unlock is an essential guide for anyone looking to understand the tech and business concepts you need to know. A comprehensive, well-researched book and a definite no-brainer resource to leverage for your job search!" 
-- Pam Silverstein, Entrepreneur in Residence @ Cornell University

From the Back Cover

How does Spotify determine what songs to recommend to you? Why would Amazon offer free shipping with Prime if it loses them money? Why did the FBI sue Apple to hack the iPhone?

You don't need a computer science degree to answer questions like these. Written by three former Microsoft product managers, Swipe to Unlock uses real-world examples to break down the core concepts of technology and business strategy. Learn how to decode buzzwords like "big data," "the cloud," and "machine learning" -- all without writing a single line of code.

Friendly, accessible, and refreshingly clear, Swipe to Unlock is your guide to landing a non-developer role at a tech company, using technology to improve your business, or becoming a better-informed digital consumer.

Product details

  • File Size: 13551 KB
  • Print Length: 347 pages
  • Publication Date: September 19, 2017
  • Sold by: Amazon.com Services LLC
  • Language: English
  • ASIN: B0756MTX6K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #8,717 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer reviews

4.7 out of 5 stars
4.7 out of 5
624 customer ratings
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Reviewed in the United States on May 23, 2019
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72 people found this helpful
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Reviewed in the United States on August 21, 2019
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67 people found this helpful
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Reviewed in the United States on May 8, 2019
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54 people found this helpful
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Reviewed in the United States on January 14, 2019
Format: Kindle EditionVerified Purchase
38 people found this helpful
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Top international reviews

Ade.A
5.0 out of 5 stars A birds eye view of modern day tech and their business decisions and impact
Reviewed in the United Kingdom on September 17, 2019
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Adrien Padayachee
5.0 out of 5 stars Great introduction to and summary of modern day Technology
Reviewed in the United Kingdom on March 1, 2019
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Tiffany Santos
5.0 out of 5 stars Perfect to break into tech talk
Reviewed in the United Kingdom on April 6, 2019
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Tess Watt
5.0 out of 5 stars Perfect for anyone who wants to know what goes into launching a top tech company
Reviewed in the United Kingdom on March 15, 2020
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Dillan Darji
5.0 out of 5 stars A+
Reviewed in the United Kingdom on December 16, 2018
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Cristina
5.0 out of 5 stars Excellent primer into Tech world
Reviewed in the United Kingdom on December 17, 2018
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Muoyowa Jemide
5.0 out of 5 stars Amazing Case Studies
Reviewed in the United Kingdom on January 16, 2020
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Zoe Sinnott
4.0 out of 5 stars A worthwhile read
Reviewed in the United Kingdom on February 4, 2020
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mayukh mukhopadhyay
5.0 out of 5 stars A sneak-peek into the digital economy
Reviewed in India on December 5, 2018
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4 people found this helpful
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Bilal A. Hasan
4.0 out of 5 stars Very good little bit about many things making up today's tech revolution
Reviewed in Canada on December 3, 2019
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Amazon Customer
4.0 out of 5 stars Very good read
Reviewed in India on April 14, 2018
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Divya
5.0 out of 5 stars Highly recommended!
Reviewed in India on June 22, 2019
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Anoop
5.0 out of 5 stars Unlock the Curiosity
Reviewed in India on July 25, 2019
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nikhitha
5.0 out of 5 stars Enjoyable read on technology development
Reviewed in India on August 8, 2019
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Shivam S.
5.0 out of 5 stars A must read for people looking to know more about technology and business
Reviewed in India on February 5, 2019
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