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Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)

Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)

byParth Detroja
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Top positive review

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Abhay Gupta
5.0 out of 5 starsSwipe to Unlock: An Essential for a PM Interview
Reviewed in the United States on May 8, 2019
Whenever I asked my PM friends how to prep for product management interviews, I kept hearing the same three things: read Decode and Conquer, read Swipe to Unlock, and do mock interviews. I had already read Decode and Conquer and had been doing mocks, but hadn't heard of Swipe to Unlock until I started talking to people in the industry.

Although this book isn't branded as a PM interview book, in my opinion, it was MUCH more insightful than Cracking the PM Interview. I found Cracking focused largely on what product management is and how it varies by company. While that's definitely useful information, it is oriented towards beginners.

I found Swipe to Unlock did a wonderful job complementing Decode and Conquer. While Decode and Conquer gives you an overview of what sort of questions to expect and examples of good responses, it doesn't really go into the tech trends or business strategy required to give a truly stellar interview response. That's where Swipe to Unlock comes in.

Through reading this book, I learned key insights on things such as the ridesharing market and the digital wallet ecosystem in Aisa and the key growth strategies for cloud SaaS. These were critical in helping me land APM offers from both Uber and Asana straight out of undergrad. For anyone prepping for a PM interview, I'd recommend reading Swipe to Unlock, then Decode and Conquer, and then doing mock interviews, Doing those things in that order is a killer combo.
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64 people found this helpful

Top critical review

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Morris Stoane
1.0 out of 5 starsShady Marketing Tactics and So-So Content
Reviewed in the United States on February 28, 2020
Treating readers like a cheap date, the authors are actively trying to bias this book's Amazon reviews and juice sales. Here are two direct quotes from the Kindle version (see screenshots):

"We usually sell our resume guide to career consulting clients for $99, but if you share what you liked about Swipe to Unlock in an Amazon review, we'll give you a copy for free."

"If you share a photo of your copy of Swipe to Unlock on LinkedIn ... we'll all connect with you and like, comment on, or share your post to help you get more views and followers."

I read the entire book. The content was so-so. That plus and the authors' baldfaced attempts to juice sales underhandedly earn Swipe to Unlock this 1-star review. I urge the authors to stop with the shady marketing tactics.
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From the United States

Abhay Gupta
5.0 out of 5 stars Swipe to Unlock: An Essential for a PM Interview
Reviewed in the United States on May 8, 2019
Verified Purchase
Whenever I asked my PM friends how to prep for product management interviews, I kept hearing the same three things: read Decode and Conquer, read Swipe to Unlock, and do mock interviews. I had already read Decode and Conquer and had been doing mocks, but hadn't heard of Swipe to Unlock until I started talking to people in the industry.

Although this book isn't branded as a PM interview book, in my opinion, it was MUCH more insightful than Cracking the PM Interview. I found Cracking focused largely on what product management is and how it varies by company. While that's definitely useful information, it is oriented towards beginners.

I found Swipe to Unlock did a wonderful job complementing Decode and Conquer. While Decode and Conquer gives you an overview of what sort of questions to expect and examples of good responses, it doesn't really go into the tech trends or business strategy required to give a truly stellar interview response. That's where Swipe to Unlock comes in.

Through reading this book, I learned key insights on things such as the ridesharing market and the digital wallet ecosystem in Aisa and the key growth strategies for cloud SaaS. These were critical in helping me land APM offers from both Uber and Asana straight out of undergrad. For anyone prepping for a PM interview, I'd recommend reading Swipe to Unlock, then Decode and Conquer, and then doing mock interviews, Doing those things in that order is a killer combo.
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Abhay Gupta
5.0 out of 5 stars Swipe to Unlock: An Essential for a PM Interview
Reviewed in the United States on May 8, 2019
Whenever I asked my PM friends how to prep for product management interviews, I kept hearing the same three things: read Decode and Conquer, read Swipe to Unlock, and do mock interviews. I had already read Decode and Conquer and had been doing mocks, but hadn't heard of Swipe to Unlock until I started talking to people in the industry.

Although this book isn't branded as a PM interview book, in my opinion, it was MUCH more insightful than Cracking the PM Interview. I found Cracking focused largely on what product management is and how it varies by company. While that's definitely useful information, it is oriented towards beginners.

I found Swipe to Unlock did a wonderful job complementing Decode and Conquer. While Decode and Conquer gives you an overview of what sort of questions to expect and examples of good responses, it doesn't really go into the tech trends or business strategy required to give a truly stellar interview response. That's where Swipe to Unlock comes in.

Through reading this book, I learned key insights on things such as the ridesharing market and the digital wallet ecosystem in Aisa and the key growth strategies for cloud SaaS. These were critical in helping me land APM offers from both Uber and Asana straight out of undergrad. For anyone prepping for a PM interview, I'd recommend reading Swipe to Unlock, then Decode and Conquer, and then doing mock interviews, Doing those things in that order is a killer combo.
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64 people found this helpful
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Jean Ren
5.0 out of 5 stars A Must-Read for All Those Interested in Breaking into the Tech World
Reviewed in the United States on May 23, 2019
Verified Purchase
I am a PM at Quora and discovered Swipe to Unlock through our company book club. One of our leads nominated it as our read of the month. Our books are usually more of stories (e.g. Bad Blood) rather than case studies, so I was a bit reluctant reading “a primer” given that I have been working in tech for almost 8 years now. I have to hand it to the authors though, they did a phenomenal job incorporating vivid storytelling into the book!

Each chapter of the book is full of key insights regarding business trends and tech developments. I think this book is a must read for everyone working in tech, but especially product management professionals. There’s few good resources to help PMs think big and critically analyze opportunity. I think Swipe to Unlock and Zero to One are probably the best books on the market for that.

I was familiar with at least half the material in this book, but I previously lacked the ability to explain the concepts in ways that non-technical members of my team could understand and thus comprehend the significance of the technical product decisions we were making. So this book definitely helped with that. But, the real value I got from this book was in the later chapters which focused more on business strategy and emerging market trends.

Having a Western-centric user base at Quora, I haven’t yet had much exposure to the tech trends in high growth tech markets such as South East Asia. This book does a phenomenal job breaking down key growth strategies other companies have used to successfully win market share in emerging markets. It also reveals that rationale behind major acquisitions such as Microsoft acquiring LinkedIn and provides actionable analysis on what things to look for to make an acquisition successful.

If you are a product manager, I would highly recommend reading this book. It will broaden your perspective from thinking how to incrementally improve your product to how to spot the next major opportunity. I just ordered copies for both of my reports to read!
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Jean Ren
5.0 out of 5 stars A Must-Read for All Those Interested in Breaking into the Tech World
Reviewed in the United States on May 23, 2019
I am a PM at Quora and discovered Swipe to Unlock through our company book club. One of our leads nominated it as our read of the month. Our books are usually more of stories (e.g. Bad Blood) rather than case studies, so I was a bit reluctant reading “a primer” given that I have been working in tech for almost 8 years now. I have to hand it to the authors though, they did a phenomenal job incorporating vivid storytelling into the book!

Each chapter of the book is full of key insights regarding business trends and tech developments. I think this book is a must read for everyone working in tech, but especially product management professionals. There’s few good resources to help PMs think big and critically analyze opportunity. I think Swipe to Unlock and Zero to One are probably the best books on the market for that.

I was familiar with at least half the material in this book, but I previously lacked the ability to explain the concepts in ways that non-technical members of my team could understand and thus comprehend the significance of the technical product decisions we were making. So this book definitely helped with that. But, the real value I got from this book was in the later chapters which focused more on business strategy and emerging market trends.

Having a Western-centric user base at Quora, I haven’t yet had much exposure to the tech trends in high growth tech markets such as South East Asia. This book does a phenomenal job breaking down key growth strategies other companies have used to successfully win market share in emerging markets. It also reveals that rationale behind major acquisitions such as Microsoft acquiring LinkedIn and provides actionable analysis on what things to look for to make an acquisition successful.

If you are a product manager, I would highly recommend reading this book. It will broaden your perspective from thinking how to incrementally improve your product to how to spot the next major opportunity. I just ordered copies for both of my reports to read!
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64 people found this helpful
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Thorgot
5.0 out of 5 stars Worth Every Penny
Reviewed in the United States on August 21, 2019
Verified Purchase
After I blew my Microsoft PM interview by not being knowledgeable about enterprise cloud trends, a friend suggested I read Swipe to Unlock. I was on the fence about getting this book as it costs almost $30 with shipping and tax at the time. However, I am extremely glad I made the investment.

Swipe to Unlock is essentially a collection of case studies on random important information that you aren't really taught in school (motivation behind various acquisitions, tech industry trends, recent gov't, and tech policy rulings, analysis based predictions, etc.)

I read this book before my on-site for a PM role at Google. One of my Google interviews focused heavily on emerging markets payment solutions. Before reading Swipe to Unlock, I knew nothing about this topic and would have been forced to give a vague and uninformed response.

Luckily for me, this book had a very insightful payment section which went over the key mobile payment players in each region (eg. WeChat, Paytm, M-Pesa, etc.) The book also predicted that in Southeast Asia, ride sharing drivers would in the future serve as mobile cash in, cash out ATMs to power digital wallets. Given Google is a major investor in GoJekm the leading ridesharing app and digital wallet in Indonesia, sharing this insight went over very well in my interview. I honestly don't think I would have gotten my Google offer had I not read this book.

I think this book is a must-read for anyone interested in working in tech, especially Product Managers. Everyone has some knowledge gaps whether it be the technical side, the business side, the legal side, etc. Swipe to Unlock does an amazing job of giving you a thorough overview of obscure must know things that may show up in your interviews. Although this book isn't written like a traditional interview prep book, reading it will definitely help you stand out in your interviews.
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Thorgot
5.0 out of 5 stars Worth Every Penny
Reviewed in the United States on August 21, 2019
After I blew my Microsoft PM interview by not being knowledgeable about enterprise cloud trends, a friend suggested I read Swipe to Unlock. I was on the fence about getting this book as it costs almost $30 with shipping and tax at the time. However, I am extremely glad I made the investment.

Swipe to Unlock is essentially a collection of case studies on random important information that you aren't really taught in school (motivation behind various acquisitions, tech industry trends, recent gov't, and tech policy rulings, analysis based predictions, etc.)

I read this book before my on-site for a PM role at Google. One of my Google interviews focused heavily on emerging markets payment solutions. Before reading Swipe to Unlock, I knew nothing about this topic and would have been forced to give a vague and uninformed response.

Luckily for me, this book had a very insightful payment section which went over the key mobile payment players in each region (eg. WeChat, Paytm, M-Pesa, etc.) The book also predicted that in Southeast Asia, ride sharing drivers would in the future serve as mobile cash in, cash out ATMs to power digital wallets. Given Google is a major investor in GoJekm the leading ridesharing app and digital wallet in Indonesia, sharing this insight went over very well in my interview. I honestly don't think I would have gotten my Google offer had I not read this book.

I think this book is a must-read for anyone interested in working in tech, especially Product Managers. Everyone has some knowledge gaps whether it be the technical side, the business side, the legal side, etc. Swipe to Unlock does an amazing job of giving you a thorough overview of obscure must know things that may show up in your interviews. Although this book isn't written like a traditional interview prep book, reading it will definitely help you stand out in your interviews.
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50 people found this helpful
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James Warshaw
5.0 out of 5 stars This Book Got Me A Product Management Internship as a College Junior
Reviewed in the United States on October 21, 2018
Verified Purchase
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 The best thing about this book is the critical thinking behind every chapter; when you read it you understand WHY tech companies operate the way they do. This intuitive element is what sets the book above practically every resource I have been recommended.

I was prepared head and shoulders above my peers when interviewing season came around. Not only did I speak intelligently on the subject matter, but was also able to cite a recent product decision and bring my own insight to the table based on what I learned here.

If you have any doubts, take it from me that this is the MOST HELPFUL book published for folks starting from ground zero when it comes to tech. Happy reading!
30 people found this helpful
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Arul Prakash Muthumalla
5.0 out of 5 stars Amazing Book for People Entering Product
Reviewed in the United States on November 9, 2018
Verified Purchase
HIGHLY RECOMMEND! I am an undergraduate student currently, who has been seeking product management internship opportunities. I found out about this book after seeing a LinkedIn post by the author. I don’t have a CS background, so I decided to give the book a read to see if I can gain any cool insight. From the first page to the last page, this book was extremely engaging, using interesting examples of current products and how they work. It dives into how those products are built, which users they are for, success metrics, monetization, and go-to-market strategies. I’ve been able to apply these concepts I’ve learned in my product interviews, and I’ve been able to land offers at competitive firms as a result. Parth, Aditya, and Neel, thanks for writing this book. It’s engaging, insightful, and innovative.
26 people found this helpful
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R. McGuire
VINE VOICE
4.0 out of 5 stars Excellent, but biased book
Reviewed in the United States on February 11, 2019
Verified Purchase
I bought "Swipe to Unlock" because I thought it was a business strategy book (since it's subtitle is "A Primer on Technology and Business Strategy"). It's not, but I enjoyed it immensely anyway. It is a very readable introduction to many of the Internet-based technologies and services that we take for granted everyday. It's kind of like the classic kids book "The Way Things Work" but for adults and specific to the modern Internet/Mobile age in which we live. There are some technical details I could quibble with, but there were also a number of things that were new to me and that helped me better understand my daily interactions with technology.

My one big complaint with the book is its obvious bias. The three authors are product or program managers for Google, Facebook, and Microsoft and they definitely see things through the lens of the culture in which they work. The Internet giants can do no wrong and any companies or government entities that act in a way that doesn't maximize the profit potential for their employers must be stopped. The most glaringly obvious example is their handling of net neutrality. Their blindness to the silliness of their own argument is almost laughable. The section title is "Why does Comcast need to be regulated like FedEx?" Early in the section, they say "Let's begin our story with some offline analogies to net neutrality. Delivery companies like FedEx, UPS, or the US Postal Service can't discriminate." They then give examples including "And the USPS can't take bribes to deliver certain postcards faster than others." They go on to explain what it means to be a common carrier and the responsibilities associated with such. They argue that ISPs (internet service providers like Comcast) should be treated as common carriers and they say that "there are three main discriminatory practices" that common carriers are prevented from doing "blocking, throttling, and paid prioritization." (These align with the examples they'd given for the delivery services.) They then explain each including "Then there's 'paid prioritization,' which is when an ISP strikes a deal with a website to send that website's information faster than its competitors'."

What's so laughable is that paid prioritization is the primary business of FedEx, UPS, and even the USPS. When I go to send a package by any of these services, I am asked "how quickly does it need to get there?" I might be told that I can get it there by 10am the next morning for $120; I can get it there by 5pm the next day for $100; I can get it there in 2 days for $80; I can get it there in 3 days for $60; or I can get it there within a week for $40. Based on my need, I make my choice and pay for the appropriate prioritization. Every argument they make against "paid prioritization" for ISPs would hold exactly the same for these delivery services (the specific analogy they chose to make their argument).

Having come out of the telecom industry, my bias is the opposite of the authors. I know that the exact same reason that delivery services offer tiered prices for more rapid delivery is the same reason that it makes sense for telecoms and ISPs to do the same. If I have to offer the exact same delivery time to all packages/packets, then either I have to invest an incredible amount of money to deliver every packet as fast as the most demanding (e.g. streaming video) needs, or everyone has to settle for mediocre service. In the real world, if I have a value-creating need (personal or business) for getting a package to someone faster, then I'm willing to pay. Using other examples in their book, Amazon is willing to pay more to get packages to their customers faster. Yes, Amazon's willingness to pay gives them a competitive advantage (based on delivery time, but a disadvantage based on profit margins), and their competitors may be forced to similarly step up their spending to remain competitive. Elsewhere in their book, they see nothing wrong with this. But for some reason, they think it's wrong for Google to have to spend a little extra so that video arrives without delay and without buffering, while an e-mail is allowed to take 5 seconds to arrive and receives a lower cost of delivery. True, if Netflix decides to pay for better video delivery, it might cause Google/YouTube to respond by doing the same, which might have a negative impact on Google's profit margins, but probably has a positive impact on the end customer experience, and makes the overall investment in the underlying transport infrastructure much more efficient.

In summary, I highly recommend this book, but realize that, as with everyone, their descriptions and arguments are going to be colored by their biases.
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Nicole
5.0 out of 5 stars If you want to understand the business strategy behind FAANG....
Reviewed in the United States on June 19, 2020
Verified Purchase
This book is good for techies and non-techies, as it is easy to read.

That being said, the value of the explanations behind why companies undertook certain routes, gambles or just how they connected the dots for decisions made, would be of interest to anyone trying to understand how the big companies are constantly moving technology forward.

Though all the examples are about past or just recent events, the authors give you an insight into how strategies were determined and also insight into emerging trends and potential possibilities for the future.

The authors cover many topics and answer various questions that the reader may or may not have thought of themself.

Read this book and lift the veil on how the big tech companies "think".
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M. Wang
5.0 out of 5 stars Product manager reference I keep coming back to
Reviewed in the United States on November 17, 2021
Verified Purchase
This book was recommended in various sources online as required reading for Product Management interviews. I read it last year and didn't realize how much I would actually enjoy the case studies. It's organized very effectively and poses really interesting questions that are basically ripped from the headlines: how do these big Tech companies make money off their free products, what differentiates their products, why do they behave in ways that seem counterintuitive? What's going on with tech in the developing world? What does the future hold? How do we protect ourselves as users of these technologies?

My criteria for what makes a good non-fiction book is how many times I turn over to my partner and say "Hey, did you know that..." Which for this book, I did very often. My partner is a software engineer and he still learned some interesting things from this book.

I just came back to this book this year as I'm preparing for interviews again. I re-read my highlighted Kindle passages (of which I had many). This jogged my memory. I realized that each case study / response was written in a very easy to understand and succinct way. Highly recommended.
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Rick LobrechtTop Contributor: Star Wars
5.0 out of 5 stars recommended to learn more about business of technology
Reviewed in the United States on October 31, 2019
Verified Purchase
I read the Kindle edition of Swipe to Unlock.

I wasn't sure what to expect from Swipe to Unlock, but with such a high rating on Amazon, I felt it was worth taking a look at it. The authors suggest that experienced technologists could skip around, but I decided to read it straight through.

Written in a case study format, Swipe to Unlock is a primer on the business of technology. Covering topics ranging from Artificial Intelligence, Internet Advertising, Self-driving cars, and Blockchain. The articles are written in an easy to read conversational tone, and should be consumable by anyone with a basic interest and knowledge of technology.

With just under 1500 references, Swipe to Unlock is a well researched book, with a lot to offer. I recommend it to anyone looking to increase their knowledge of why internet and technology companies work the way they do.
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Mark N.
5.0 out of 5 stars Awesome big-picture book about the industry for both technical and non-technical people
Reviewed in the United States on July 6, 2021
Verified Purchase
I'm a university student studying CS, so my main competency is in programming and the technical side of things. I've always been mostly aloof to the industry and business side of the equation.

The first two sections helped me to be able to explain technical concepts to non-technical people. The authors' use of metaphors for concepts usually shrouded in jargon is really poignant and helps me to better explain these to family and friends.

The last section on business strategy taught me a lot about how the industry operated and why the "tech" industry is not like any other industry. My favorite sections were on net neutrality, eastern vs. western markets, and possible futures of self-driving cars and AI.

Some reviewers complain that you'd know all this if you stayed up-to-date with tech news sites, which is true. But I don't have the time to read tech news every day. And they take many of the best insights from the news and integrate it into the book. I appreciate the ample sourcing and endnotes for further reading.

If you are involved in the tech industry in any way or are just curious about it, then you should get this book.

My only complaint is that the book is ONLY available on amazon. I wish the authors made it available from multiple websites. Kind of ironic considering their final chapter, "Why are so many companies afraid of Amazon?" explains why amazon can dominate any industry they enter.
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