Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)

4.6 out of 5 stars 2,132 ratings
ISBN-13: 978-1976182198
ISBN-10: 1976182190
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Condition: Used: Good
Comment: Good - Standard used condition book with the text inside being clean and unmarked - Exterior of the book shows shelf and reading wear
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  • Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to
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  • Decode and Conquer, 4th Edition
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  • Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)
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Editorial Reviews

Review

"The 21st century will be ruled by technology that very few people actually understand. Swipe to Unlock is our generation's Rosetta Stone - letting even non-engineers peer into the machines and code that are changing our lives everyday!" 
-- Jeremy Schifeling, Founder of Break into Tech; Formerly @ LinkedIn and Apple

"Written in an upbeat, accessible manner, Swipe to Unlock demystifies the jargon and concepts of the tech world. I'm recommending it as a "must read" to all my business students and advisees seeking jobs in the tech sector!" 
-- Professor Deborah Streeter, Applied Economics and Management @ Cornell University

"The first of its kind, Swipe to Unlock is an essential guide for anyone looking to understand the tech and business concepts you need to know. A comprehensive, well-researched book and a definite no-brainer resource to leverage for your job search!" 
-- Pam Silverstein, Entrepreneur in Residence @ Cornell University

From the Back Cover

How does Spotify determine what songs to recommend to you? Why would Amazon offer free shipping with Prime if it loses them money? Why did the FBI sue Apple to hack the iPhone?

You don't need a computer science degree to answer questions like these. Written by three former Microsoft product managers,
Swipe to Unlock uses real-world examples to break down the core concepts of technology and business strategy. Learn how to decode buzzwords like "big data," "the cloud," and "machine learning" -- all without writing a single line of code.
Friendly, accessible, and refreshingly clear,
Swipe to Unlock is your guide to landing a non-developer role at a tech company, using technology to improve your business, or becoming a better-informed digital consumer.

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (September 20, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 347 pages
  • ISBN-10 ‏ : ‎ 1976182190
  • ISBN-13 ‏ : ‎ 978-1976182198
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.87 x 8.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 2,132 ratings

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,132 global ratings

Top reviews from the United States

Reviewed in the United States on May 23, 2019
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5.0 out of 5 stars A Must-Read for All Those Interested in Breaking into the Tech World
Reviewed in the United States on May 23, 2019
I am a PM at Quora and discovered Swipe to Unlock through our company book club. One of our leads nominated it as our read of the month. Our books are usually more of stories (e.g. Bad Blood) rather than case studies, so I was a bit reluctant reading “a primer” given that I have been working in tech for almost 8 years now. I have to hand it to the authors though, they did a phenomenal job incorporating vivid storytelling into the book!

Each chapter of the book is full of key insights regarding business trends and tech developments. I think this book is a must read for everyone working in tech, but especially product management professionals. There’s few good resources to help PMs think big and critically analyze opportunity. I think Swipe to Unlock and Zero to One are probably the best books on the market for that.

I was familiar with at least half the material in this book, but I previously lacked the ability to explain the concepts in ways that non-technical members of my team could understand and thus comprehend the significance of the technical product decisions we were making. So this book definitely helped with that. But, the real value I got from this book was in the later chapters which focused more on business strategy and emerging market trends.

Having a Western-centric user base at Quora, I haven’t yet had much exposure to the tech trends in high growth tech markets such as South East Asia. This book does a phenomenal job breaking down key growth strategies other companies have used to successfully win market share in emerging markets. It also reveals that rationale behind major acquisitions such as Microsoft acquiring LinkedIn and provides actionable analysis on what things to look for to make an acquisition successful.

If you are a product manager, I would highly recommend reading this book. It will broaden your perspective from thinking how to incrementally improve your product to how to spot the next major opportunity. I just ordered copies for both of my reports to read!
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Reviewed in the United States on May 8, 2019
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5.0 out of 5 stars Swipe to Unlock: An Essential for a PM Interview
Reviewed in the United States on May 8, 2019
Whenever I asked my PM friends how to prep for product management interviews, I kept hearing the same three things: read Decode and Conquer, read Swipe to Unlock, and do mock interviews. I had already read Decode and Conquer and had been doing mocks, but hadn't heard of Swipe to Unlock until I started talking to people in the industry.

Although this book isn't branded as a PM interview book, in my opinion, it was MUCH more insightful than Cracking the PM Interview. I found Cracking focused largely on what product management is and how it varies by company. While that's definitely useful information, it is oriented towards beginners.

I found Swipe to Unlock did a wonderful job complementing Decode and Conquer. While Decode and Conquer gives you an overview of what sort of questions to expect and examples of good responses, it doesn't really go into the tech trends or business strategy required to give a truly stellar interview response. That's where Swipe to Unlock comes in.

Through reading this book, I learned key insights on things such as the ridesharing market and the digital wallet ecosystem in Aisa and the key growth strategies for cloud SaaS. These were critical in helping me land APM offers from both Uber and Asana straight out of undergrad. For anyone prepping for a PM interview, I'd recommend reading Swipe to Unlock, then Decode and Conquer, and then doing mock interviews, Doing those things in that order is a killer combo.
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Reviewed in the United States on August 21, 2019
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5.0 out of 5 stars Worth Every Penny
Reviewed in the United States on August 21, 2019
After I blew my Microsoft PM interview by not being knowledgeable about enterprise cloud trends, a friend suggested I read Swipe to Unlock. I was on the fence about getting this book as it costs almost $30 with shipping and tax at the time. However, I am extremely glad I made the investment.

Swipe to Unlock is essentially a collection of case studies on random important information that you aren't really taught in school (motivation behind various acquisitions, tech industry trends, recent gov't, and tech policy rulings, analysis based predictions, etc.)

I read this book before my on-site for a PM role at Google. One of my Google interviews focused heavily on emerging markets payment solutions. Before reading Swipe to Unlock, I knew nothing about this topic and would have been forced to give a vague and uninformed response.

Luckily for me, this book had a very insightful payment section which went over the key mobile payment players in each region (eg. WeChat, Paytm, M-Pesa, etc.) The book also predicted that in Southeast Asia, ride sharing drivers would in the future serve as mobile cash in, cash out ATMs to power digital wallets. Given Google is a major investor in GoJekm the leading ridesharing app and digital wallet in Indonesia, sharing this insight went over very well in my interview. I honestly don't think I would have gotten my Google offer had I not read this book.

I think this book is a must-read for anyone interested in working in tech, especially Product Managers. Everyone has some knowledge gaps whether it be the technical side, the business side, the legal side, etc. Swipe to Unlock does an amazing job of giving you a thorough overview of obscure must know things that may show up in your interviews. Although this book isn't written like a traditional interview prep book, reading it will definitely help you stand out in your interviews.
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Top reviews from other countries

Ade.A
5.0 out of 5 stars A birds eye view of modern day tech and their business decisions and impact
Reviewed in the United Kingdom on September 17, 2019
3 people found this helpful
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Caz
4.0 out of 5 stars Simple but great for entry level PMs
Reviewed in the United Kingdom on May 5, 2022
Surbhi Singla
5.0 out of 5 stars Must read for product enthusiasts
Reviewed in the United Kingdom on August 7, 2020
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Surbhi Singla
5.0 out of 5 stars Must read for product enthusiasts
Reviewed in the United Kingdom on August 7, 2020
Must read for business, product and tech enthusiasts, especially if you’re early in your career. This book provides a great insight into some of the finer nuances of how modern businesses leverage technology to build products and how it closely ties with the business strategy and vision.

I’ve recommended this book to few friends and all of them have instantly bought and developed a liking for the book.

Kudos to the authors - Neel, Parth and Adi for putting this together. I’m now onto their next one on blockchain.
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Adrien Padayachee
5.0 out of 5 stars Great introduction to and summary of modern day Technology
Reviewed in the United Kingdom on March 1, 2019
One person found this helpful
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Tom
5.0 out of 5 stars A Must Read! Loads of Real world useful examples!
Reviewed in the United Kingdom on May 24, 2020
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Tom
5.0 out of 5 stars A Must Read! Loads of Real world useful examples!
Reviewed in the United Kingdom on May 24, 2020
A must read regardless of your knowledge of technology. Covers a number of real world examples and this book really is written in plain English. Personally I’m an IT Consultant so have an awareness of the concepts in this books but still found the book useful. Recommending this book to all of my family members.
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