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Swipe to Unlock: The Primer on Technology and Business Strategy (Fast Forward Your Product Career: The Two Books Required to Land Any PM Job)

4.6 out of 5 stars 2,297 ratings

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Popular Highlights in this book

Editorial Reviews

Review

"The 21st century will be ruled by technology that very few people actually understand. Swipe to Unlock is our generation's Rosetta Stone - letting even non-engineers peer into the machines and code that are changing our lives everyday!" 
-- Jeremy Schifeling, Founder of Break into Tech; Formerly @ LinkedIn and Apple

"Written in an upbeat, accessible manner, Swipe to Unlock demystifies the jargon and concepts of the tech world. I'm recommending it as a "must read" to all my business students and advisees seeking jobs in the tech sector!" 
-- Professor Deborah Streeter, Applied Economics and Management @ Cornell University

"The first of its kind, Swipe to Unlock is an essential guide for anyone looking to understand the tech and business concepts you need to know. A comprehensive, well-researched book and a definite no-brainer resource to leverage for your job search!" 
-- Pam Silverstein, Entrepreneur in Residence @ Cornell University

From the Back Cover

How does Spotify determine what songs to recommend to you? Why would Amazon offer free shipping with Prime if it loses them money? Why did the FBI sue Apple to hack the iPhone?

You don't need a computer science degree to answer questions like these. Written by three former Microsoft product managers,
Swipe to Unlock uses real-world examples to break down the core concepts of technology and business strategy. Learn how to decode buzzwords like "big data," "the cloud," and "machine learning" -- all without writing a single line of code.
Friendly, accessible, and refreshingly clear,
Swipe to Unlock is your guide to landing a non-developer role at a tech company, using technology to improve your business, or becoming a better-informed digital consumer.

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Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform (September 20, 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 347 pages
  • ISBN-10 ‏ : ‎ 1976182190
  • ISBN-13 ‏ : ‎ 978-1976182198
  • Item Weight ‏ : ‎ 14.4 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.87 x 8.5 inches
  • Customer Reviews:
    4.6 out of 5 stars 2,297 ratings

About the authors

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,297 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on October 20, 2022
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Reviewed in the United States 🇺🇸 on November 20, 2022
Reviewed in the United States 🇺🇸 on September 20, 2022
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Reviewed in the United States 🇺🇸 on February 11, 2019
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Reviewed in the United States 🇺🇸 on September 8, 2022
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5.0 out of 5 stars Very informational on basics of the tech industry
By Brenna on September 7, 2022
I really liked this book! I’ve been working in product management for about 2 years and I found myself still learning a lot of things about the tech industry that I didn’t know from this book! I would be interested to read an updated version of this book as a lot has changed in the tech industry since it was written.
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Top reviews from other countries

Ade.A
5.0 out of 5 stars A birds eye view of modern day tech and their business decisions and impact
Reviewed in the United Kingdom 🇬🇧 on September 17, 2019
3 people found this helpful
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Stanmore Mum
5.0 out of 5 stars Tech Industry 101
Reviewed in the United Kingdom 🇬🇧 on June 26, 2022
Caz
4.0 out of 5 stars Simple but great for entry level PMs
Reviewed in the United Kingdom 🇬🇧 on May 5, 2022
Surbhi Singla
5.0 out of 5 stars Must read for product enthusiasts
Reviewed in the United Kingdom 🇬🇧 on August 7, 2020
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5.0 out of 5 stars Must read for product enthusiasts
Reviewed in the United Kingdom 🇬🇧 on August 7, 2020
Must read for business, product and tech enthusiasts, especially if you’re early in your career. This book provides a great insight into some of the finer nuances of how modern businesses leverage technology to build products and how it closely ties with the business strategy and vision.

I’ve recommended this book to few friends and all of them have instantly bought and developed a liking for the book.

Kudos to the authors - Neel, Parth and Adi for putting this together. I’m now onto their next one on blockchain.
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3 people found this helpful
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Adrien Padayachee
5.0 out of 5 stars Great introduction to and summary of modern day Technology
Reviewed in the United Kingdom 🇬🇧 on March 1, 2019
One person found this helpful
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