Thomas J. Stanley

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About Thomas J. Stanley

Dr. Thomas J. Stanley (1944-2015) was the author of seven award winning books concentrating on America's wealthy population and was the foremost authority on the affluent. His last book, The Next Millionaire Next Door, was published posthumously in October 2018 and co-authored by Dr. Sarah Stanley Fallaw.

He began studying the affluent in 1973. Dr. Stanley's first book, Marketing to the Affluent, was selected as a top ten outstanding business book in America by the editors of Best of Business Quarterly. Dr. Stanley wrote The Millionaire Next Door in 1996. Over 4,000,000 copies of this New York Times bestseller have been sold. In 2000, he published The Millionaire Mind, which explored America's financial elite and how they became so. The Millionaire Mind debuted at #2 on the New York Times bestseller list. His other works included Selling to the Affluent, Networking with the Affluent, Millionaire Women Next Door, and Stop Acting Rich.

The author lived in Atlanta, held a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University. Visit Dr. Stanley's website at www.thomasjstanley.com for more information on his life and work.

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Titles By Thomas J. Stanley

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The Millionaire Next Door (Millionaire Set Book 2) Nov 30, 2010

by William D. Danko

( 7,898 )

$9.49

How do the rich get rich? An updated edition of the “remarkable” New York Times bestseller, based on two decades of research (The Washington Post).

Most of the truly wealthy in the United States don’t live in Beverly Hills or on Park Avenue. They live next door.

America’s wealthy seldom get that way through an inheritance or an advanced degree. They bargain-shop for used cars, raise children who don’t realize how rich their families are, and reject a lifestyle of flashy exhibitionism and competitive spending. In fact, the glamorous people many of us think of as “rich” are actually a tiny minority of America’s truly wealthy citizens—and behave quite differently than the majority.

At the time of its first publication, The Millionaire Next Door was a groundbreaking examination of America’s rich—exposing for the first time the seven common qualities that appear over and over among this exclusive demographic. This edition includes a new foreword by Dr. Thomas J. Stanley—updating the original content in the context of the financial crash and the twenty-first century.

“Their surprising results reveal fundamental qualities of this group that are diametrically opposed to today’s earn-and-consume culture.” —Library Journal

Other Formats: Audible Audiobook , Hardcover , Paperback , Mass Market Paperback , Audio CD , Multimedia CD

This title and over 1 million more available with Kindle Unlimited.

The Millionaire Mind (Millionaire Set Book 1) Dec 3, 2010

by Thomas J. Stanley

( 968 )

$10.99

The New York Times bestseller that gives “readers with an entrepreneurial turn of mind . . . road maps on how millionaires found their niches” (USA Today).

The author of the blockbuster bestseller The Millionaire Next Door: The Surprising Secrets of America’s Wealthy shows how self-made millionaires have surmounted shortcomings such as average intelligence by carefully choosing their careers, taking calculated risks, and living balanced lifestyles while maintaining their integrity. Dr. Thomas J. Stanley also builds on his research from The Millionaire Next Door and takes us further into the psyche of the American millionaire.

Stanley focuses in on the top one percent of households in America and tells us the motor behind the engine; what makes them tick. His findings on how these families reached such financial success are based on in-depth surveys and interviews with more than thirteen hundred millionaires.

“A very good book that deserves to be well read.” —The Wall Street Journal

“Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press

“A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly

“Ideas bigger than the next buck.” —Orlando Sentinel

Other Formats: Audible Audiobook , Hardcover , Paperback , Audio CD

This title and over 1 million more available with Kindle Unlimited.

Millionaire Women Next Door (Millionaire Set Book 3) Nov 25, 2010

by Thomas J. Stanley

( 128 )

$12.99

The New York Times–bestselling author of The Millionaire Next Door reveals the spending and saving habits of financially successful women.

Millionaire Women Next Door presents a variety of groundbreaking concepts involving the personality, lifestyle, motives, beliefs, and spending habits of economically successful American businesswomen. Most of these women report being raised in nurturing family environments. They were trained not only to succeed financially but also to be generous in giving to noble causes. Stanley asks, “How did these businesswomen become millionaires? They did it by doing more of the key activities and achieving better results than most of their male counterparts.”

Praise for Thomas J. Stanley’s The Millionaire Mind
“A very good book that deserves to be well read.” —The Wall Street Journal

“Worth every cent . . . It’s an inspiration for anyone who has ever been told that he wasn’t smart enough or good enough.” —Associated Press

“A high IQ isn’t necessarily an indicator of financial success . . . Stanley tells us that the typical millionaire had an average GPA and frugal spending habits—but good interpersonal skills.” —Entertainment Weekly

“Ideas bigger than the next buck.” —Orlando Sentinel

Other Formats: Hardcover , Paperback

The Next Millionaire Next Door: Enduring Strategies for Building Wealth Oct 1, 2018

by Thomas J Stanley PhD

( 355 )

$12.39

Other Formats: Audible Audiobook , Hardcover , Paperback

Stop Acting Rich: ...And Start Living Like A Real Millionaire Sep 4, 2009

by Thomas J. Stanley

( 484 )

$11.00

The bestselling author of The Millionaire Next Door reveals easy ways to build real wealth

With well over two million of his books sold, and huge praise from many media outlets, Dr. Thomas J. Stanley is a recognized and highly respected authority on how the wealthy act and think. Now, in Stop Acting Rich ? and Start Living Like a Millionaire, he details how the less affluent have fallen into the elite luxury brand trap that keeps them from acquiring wealth and details how to get out of it by emulating the working rich as opposed to the super elite.

Puts wealth in perspective and shows you how to live rich without spending more
Details why we spend lavishly and how to stop this destructive cycle
Discusses how being "rich" means more than just big houses and luxury cars

A defensive strategy for tough times, Stop Acting Rich shows readers how to live a rich, happy life through accumulating more wealth and using it to achieve the type of financial freedom that will create true happiness and fulfillment.

Other Formats: Audible Audiobook , Hardcover , Paperback , Audio CD , Digital

Marketing to the Affluent Jun 29, 2012

by Thomas J. Stanley

( 38 )

$11.99

The New York Times bestselling author of The Millionaire Next Door shares proven strategies and expert advice on successfully entering the affluent market.

No one knows the rich like the author and business theorist Thomas Stanley. In this book, Stanley explains what it takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the unique perspectives of wealthy individuals, revealing the needs and desires any marketing campaign needs to address in order to be successful with them. Stanley then outlines several highly effective ways to meet those needs, including how to attract wealthy customers through word-of-mouth recommendations from their friends, family, and business associates.

Marketing to the Affluent covers:

Myths and realities about the affluent
Understanding what the affluent want
Finding “overlooked” millionaires
Positioning yourself as an expert

“No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

Other Formats: Hardcover , Paperback

Networking with the Affluent and their Advisors Jun 29, 2012

by Thomas J. Stanley

( 43 )

$11.99

The New York Times bestselling author of The Millionaire Next Door reveals the secrets and strategies for building a network of wealthy clients.

In Networking with the Affluent, business theorist Thomas J. Stanley shares effective tactics for developing relationships with wealthy individuals—as well as their advisors—and generating new business among this highly exclusive target market. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences—including tactics for boosting your credibility and assuring continued loyalty among wealthy customers.

Networking with the Affluent covers:

Cracking affluent groups
Influencing opinion leaders of the affluent
Gaining high-caliber endorsements
Leveraging your contacts

“No one better illuminates the who, where, and how of the affluent market than Tom Stanley.”—J. Arthur Urciuoli, Director of Marketing, Merrill Lynch

Other Formats: Hardcover , Paperback

O Milionário Mora ao Lado (Portuguese Edition) May 8, 2018

by Thomas J. Stanley , Danko Will

( 50 )

$8.05

Você sabe reconhecer um milionário de verdade? o Milionário Mora ao Lado revela quem são os ricos de verdade, quais são as suas profissões e ocupações, onde fazem compras, como fazem investimentos, como ficaram ricos, quais os setores de maior perspectiva para obter-se lucros e muito mais. A edição original vendeu mais de um milhão de exemplares, ficando um ano na lista dos mais vendidos do The New York Times.

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