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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You Kindle Edition
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing
What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.
It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:
• how consumer needs and expectations have changed and what this shift means for you
• how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
• proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust
Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth.
Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.
From the Publisher
John Hall is the cofounder and president of Calendar.com, a leading scheduling app that will change how we manage and invest our time. He is also the cofounder of Influence and Co. and a strategic advisor to Relevance.com. A recipient of the EY Entrepreneur of the Year Award for Best Emerging Company and recognized as one of the Business Journals’ Top 100 Visionaries, John has been hailed as a preeminent influencer, leader, and speaker to whom people should pay attention. He writes weekly columns for Forbes and Inc., and has contributed to more than 50 online publications, including Harvard Business Review, Fortune, Fast Company, and Mashable.--This text refers to the hardcover edition.
From the Back Cover
"John's got his finger on something here--something important. Anyone interested in communicating effectively through content would do well to embrace the audience-centric approach outlined in Top of Mind."
--Eric Hellweg, managing director at Harvard Business Review
"Top of Mind is a critical and powerful tool to catapult yourself into relevance in a noisy, competitive world. Get it now, and leverage your content like never before."
--Jeff Hoffman, cofounder of Priceline and ColorJar
"With Top of Mind, John breaks down the last barriers between executives and content marketing. We accept that business is about relationships, and it's time we embrace the fact that the right content at the right time can make those relationships (and your company) stronger."
--Evan Greene, CMO of The Recording Academy (The GRAMMYs)
"John Hall says that success ultimately comes down to creating meaningful relationships--in business and in life. I couldn't agree more. Buy this book to get his prescription for exactly how to do it."
--Ann Handley, chief content officer of MarketingProfs and author of Everybody Writes
"This is the playbook for how to make yourself memorable online. Top of Mind is useful, practical, and vital. Highly recommended!"
--Jay Baer, president of Convince & Convert and author of Hug Your Haters
"An absolute must-read for any professional or company seeking to build influence and lead their industry."
"Potential customers can't do business with you if they don't even know who you are. John Hall's essential new book shows you how to powerfully connect with your audience, even in today's crowded marketplace, so the right business opportunities come to you."
--Dorie Clark, author of Reinventing You and Stand Out
"I am a longtime admirer of John's knack for connecting people in meaningful--sometimes life- and career-changing--ways. The idea of 'shifting from self to the people who matter' is something he practices personally and professionally, so all ideas in the book are authentic and tested. Top of Mind contains John's simple, yet powerful, secret to success. Readers will be grateful he shared it!"
--Gina McDuffie, CMO of VER
"Here it is, a business guide to engineering serendipity! Top of Mind is a relationship guide for the digital age. Whether you're building a business or accelerating your career, John Hall's clever concept and smart insight will transform the way you communicate. Move over, Mr. Carnegie, John Hall teaches anyone how to win friends and influence people--at massive scale."
--Andrew M. Davis, founder of Monumental Shift and author of Brandscaping
"Top of Mind is a must-read for any business professional who wants to understand how to break through the noisy and competitive landscape of today's digital, social, and mobile world. As an innovative and successful entrepreneur, John Hall shows us how anyone in any type of business can use their existing knowledge and expertise to become top of mind, reach potential customers, and grow their business."
--Michael Brenner, CEO of Marketing Insider Group and author of The Content Formula
--This text refers to the hardcover edition.
- ASIN : B01MU2E3Q0
- Publisher : McGraw-Hill Education; 1st edition (April 28, 2017)
- Publication date : April 28, 2017
- Language : English
- File size : 1224 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 209 pages
- Lending : Not Enabled
- Best Sellers Rank: #748,305 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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This book offer a wealth of actionable tips for (a) content strategy (b) knowledge management (c) content production, d) content distribution, and (e) content ROI. It also goes into some depth on building trust & likability.
I found the book to be a content marketing focused "child" of Adam Grant's "Give & Take" and Dale Carnegie's "How to Win Friends"
When clients trust you, You Become Top of Mind
Trust + Consistency = Opportunity
The chapters dedicated to teams were a bit preachy to me.