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Uncover Your Difference: Discover Your Unfair Advantage, Captivate The Right People & Cut Through The Noise Kindle Edition
As a content creator, do you feel like you’re ten years too late to the game?
You want your content, products, and services to be a beacon for the right people…
You want to effortlessly connect with customers and clients who can benefit most from the products and service you have to offer…
But with the online space getting noisier and noisier, it’s getting harder to stand out and command any attention at all.
You know an unfair advantage is important, but how can you find that and position yourself as the right choice for the right people?
What about you will allow you to differentiate yourself from the competition?
How can you ultimately be a big fish in a small but rich pond?
Put out more content?
Be visible on all the big social media platforms?
Sure, these get you short bursts of attention. But do they really help you cut through the noise or help you gain influence and authority?
How then can you command attention and break through the noise?
You don’t need to have an earth-shattering transformational idea.
You just need to stand out as the obvious choice to a small portion of your market—a small portion of the market whose needs the big players aren’t serving.
Uncover Your Difference will introduce you to a series of steps designed to differentiate you from the competition and make you the logical choice for a niche group of people.
Here’s what’s packed into this how-to guide:
- Messages build influence. Discover what exactly this elusive term “message” is and how to create your own.
- Leverage the Brand Anchor Framework so that you’re a beacon for a microsegment of your audience.
- How to identify your spot or parking space as a content creator
- How to speak with a unique voice so you’re never mistaken for the competition.
- Identify words and phrases that can rally your audience around your brand and products through a system of tools
- Tell stories that grab attention, inspire action, and create a connection even if you think you DON'T have a storytelling bone in your body.
- AND MORE.
Imagine standing out as the obvious choice to a small portion of your market—a small portion of the market whose needs the big players aren’t serving.
Imagine baking uniqueness into everything you offer and every message you bring to market…
If you’ve ever thought “I don’t think I’m that different…” remember that you are delightfully unique.
Then scroll to the top and click or tap “Buy Now.”
- ASIN : B09CP7BBGK
- Publication date : August 15, 2021
- Language : English
- File size : 2644 KB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 110 pages
- Lending : Enabled
- Best Sellers Rank: #38,601 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Top reviews from the United States
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This book was no different than her past books in that it's chock full of advice that not only tells you HOW to do it, but gives you help in answering questions about your products and services.
Meera continues to impress and I know I'll be turning back to this book again and again for knowledge and advice.
Overall the book is very well written and concise. It's a comfortable read, which is important when you need to absorb all the valuable information she provides. The free downloadable workbook is helpful as well.
Written in simple, everyday language, you will not find long, extensive anecdotal research that the average content creator could care less about. Most how-to business books are so cluttered with mounds of stories about what other people have done and background on why you should do something that you often don't finish them because you are itching to take action, not wading through pages of extra information you don't need. Meera's ability to distill complex topics into a simple set of sentences that the reader gets immediately shows her deep understanding of brand positioning.
This book is for you if, like me, you are not creating and publishing content because you feel like you would just be adding to the pile of recycled information that makes up the internet today. Uncover the Difference will help you, as the owner of an online business, create content that will resonate with the people you were sent to serve.
Top reviews from other countries
I’m a teacher not a business person and find it difficult to get my head around the marketing side of things. This book inspired some genuine A-ha moments.
I now feel much more confident about how to get my message out there, find my ideal customers and grow my business.
The bonus workbook that accompanies this book is brilliant too. Working through all the action steps at the end of each chapter brought great clarity.
I definitely recommend this for anyone looking for a super actionable and simple strategy to get their voice heard in the busy online world.
Thanks Meera for this little gem!