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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design Second Edition, Revised and Updated, Kindle Edition
Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.
Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work:
- Baby-Face Bias
- Expectation Effect
- Golden Ration
- Ockham's Razor
- Scaling Fallacy
The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).
Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes are included, and provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle.
This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
About the Author
William Lidwell is the Chief R&D Officer at Avenues: The World School, where he leads teams tasked with conducting research in education and the learning sciences; the development of new educational curricula, programming, and technologies; and the architecture and design of new campuses around the world. The co-author of Universal Principles of Design and The Pocket Universal Principles of Design, he has written other books in a variety of disciplines, including design, education, and management. His online lectures on the psychology of color are available at TheGreatCourses.com, and his online courses on the universal principles of design and logo design are available at LinkedInLearning.com. He lives in Houston, Texas.
Kritina Holden is a Human Factors Technical Fellow with Leidos at the NASA Johnson Space Center. She has over thirty years of experience working in the area of Human Factors, with a focus on human-computer interaction (HCI), human-centered design, and usability. She has served as Principal Investigator for several NASA-funded research efforts, including studies onboard the International Space Station. She is also a subject-matter expert for all of the major spaceflight programs. Tina received her Ph.D. in Engineering Psychology from Rice University. She lives in Houston, Texas.
Jill Butler is the founder and president of Stuff Creators Design, an interaction design consultancy. She has over twenty years of experience designing, teaching, and consulting in the areas of graphic design, information design, and typography. She has designed covers, layouts, and typography for more than a hundred published novels and children's books, and more websites than she can count. Her current focus is the UI/UX design of global online K-12 learning systems. Her online courses on the universal principles of design and typography are available at LinkedInLearning.com. She lives in Houston, Texas.--This text refers to the flexibound edition.
- ASIN : B00A3T5UO4
- Publisher : Rockport Publishers; Second Edition, Revised and Updated (January 1, 2010)
- Publication date : January 1, 2010
- Language : English
- File size : 38092 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 280 pages
- Lending : Not Enabled
- Best Sellers Rank: #175,898 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Reviewed in the United States on October 21, 2017
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Top reviews from the United States
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Befitting a book on design, the book itself is well designed. Each principle is summarized in a single page, and the face page shows examples of the principles in action, or being violated.
Don't read it at a sitting. Read ten or twelve of them and give them some time to digest. But definitely get through all of them. You'll never think about design of the products and software you use the same way.
I have learned so much from this book! Not only does it give me insight into the question of why things around me look they way they do, but it has given me ideas of how to better design my lectures, slides, and hand-outs to improve information acquisition and retention for my students. Moreover, there were several topics with roots in mathematics that I might bring up in my Math for Liberal Arts course. It was also interesting to read about the design principles (or lack of adherence thereof) behind such epic failures as the Jeep Grand Cherokee "unintentional acceleration" debacle.
My only "problem" with this book is how engaging and engrossing it is. You might think that because of the little bites of information it presents, it would be easy to read a topic or two in what snippets of time you have, but no, it's more like eating from a huge bag of M&Ms. Each morsel of idea seems to pass too quickly and you want another one. Before you know it, you've nibbled your way through the whole book and it's 4am on a day when you have to get up at 6am. Consider yourself warned!
I buy around 1000 books a year, so that is saying a lot.
There are so many parts of life to which this book applies.
And so many new and different ideas for the design of anything -- museum exhibits, stores, factories, products, websites, and on and on.
I cannot imagine anyone in a leadership position in any field who would not benefit from studying this great book.
It is also incredibly well organized, easy on the eye and the brain.
But stop on each of the 100+ ideas and think about it for at least a day; how it applies to whatever your own goals are.
Remember that Apple's huge success is not based on science and hardcore technology so much as human factors and design -- the kinds of things you will learn in this book.
One of the best things that makes this accessible to anyone is that instead of long chapters - the book takes 100(in the original) principles and gives them each 2 pages. Which also makes it a great coffee table book / conversation starter.
Covers principles behind the Volkswagon bug and Coca Cola bottle - the math and the psychological why - which will make you start to look at things all around you differently.
I also saw the author speak at HOW in Atlanta several years back - it's all really interesting stuff.
Top reviews from other countries
Incredibly informative and useful resource, covering a wide range of design disciplines. I'm sure a must for anyone in any design related industry. I found some sections that delve into the psychology of design particularly interesting.
However, I cannot believe that they have rereleased the book adding 25 additional design principles from the original publication, and seemingly failed to update some of the original examples or imagery, which can be very tired/ugly/dated. I was expecting beautiful imagery for a design book!! Pull your finger out for the next publication please!
I bought it because it was recomended in a video about designing APIs, but the principles in this book apply to a whole range of professions and even on a personal level. Just buying this book to keep in your cofee table makes your living room a more interesting place to be in :-)
As a programmer and engineer, reading this book as made me a better professional, no doubt!
The only negative point is it does repeat some points within each chapter, it almost feels like there wasn't enough content to bulk out the 1-2 pages. This doesn't put me off though. My underlying reason for buying the ebook was to get a grasp of the principles of design and it does that.
What is better is the additional reading that accompanies each mini section allowing more thorough follow up.
Recommended for those with an interest or first year students.